Anya Hindmarch

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Anya Hindmarch

  1. 1. Anya Hindmarch
  2. 2. Credentials <ul><li>100 shopping websites since 2000 </li></ul><ul><li>35 professional staff (Surrey & Bangalore) </li></ul><ul><li>70 active clients </li></ul><ul><li>First class operations: 99.99% available </li></ul><ul><li>One website updated every hour </li></ul><ul><li>Approach £100m sales per annum </li></ul><ul><li>Part of the Pindar Group </li></ul>
  3. 3. What kind of websites Merchandising High conversion Streamlined checkouts Innovative Content-managed Easily navigated and searched Strong marketing platform Well built for Google Strong design Great images Integrated Fully bespoke Analytics Personalised Targeted
  4. 4. Apparel & Accessories Clients
  5. 5. Why Screen Pages? <ul><li>Online retail focus and track record </li></ul><ul><li>Strong client base </li></ul><ul><li>Agency, end-to-end technical & marketing approach </li></ul><ul><li>Best-of-breed, best practice </li></ul><ul><li>Part of Pindar with access to many related services </li></ul><ul><li>Cultural and organisational profile </li></ul><ul><li>Identifiable business benefit: increased sales </li></ul>
  6. 6. Best of Breed Online Retailing
  7. 7. Navigation <ul><li>Multiple navigation paths </li></ul><ul><li>Allowing different customer types to shop in different ways for different reasons </li></ul><ul><li>The importance of search </li></ul>
  8. 20. Product Range Presentation <ul><li>Category pages </li></ul><ul><li>Product pages </li></ul><ul><li>Cross sell and up sell opportunities </li></ul>
  9. 23. Immediate Purchase of Upsell
  10. 24. Suggestions <ul><li>Zoom </li></ul><ul><li>Improved Online Catalogue </li></ul><ul><li>Online Catwalk </li></ul><ul><li>More interaction on the page </li></ul>
  11. 27. Building Brand Personality <ul><li>Weblogs </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Social media (e.g. add to del.icio.us etc) </li></ul>
  12. 32. Wish Lists
  13. 33. Flickr
  14. 34. Become the Expert your sector <ul><li>Ask the Expert </li></ul><ul><li>Get the Look </li></ul>
  15. 37. Design Concepts

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