InteractiveDo You Know What Your Readers    are Copying and Pasting?
Situation:Youre the executive editor of New York Timesand you are responsible for increasingreadership 30% over the next y...
Solutions:Option #1You can send out surveys to readers to ask themwhat they like and look at the most sharedarticles to ge...
Solutions:Option #2Or, you can install Markerly on your site toanalyze copy and paste trends so that yourreporters can log...
“Dark Web”This article got sharedhundreds of times. That’sgreat….but why?                                 Over 30 companie...
• 82% of sharing is done by copy & paste• 12% of all page views include copy & paste
Copy & Paste – Photo’s & Video• 30% of page views = photo & video sharing• Page views increase 10% with Markerly
Auto Append URL• Auto-Append URL to all text copied & pasted• Increase SEO and page views
Free User Behavior Data
Getting Started
Online Copy & Paste Data
Online Copy & Paste Data
Online Copy & Paste Data
Upcoming SlideShare
Loading in...5
×

Online Copy & Paste Data

358

Published on

Do you know what your readers are copying and pasting from your site? Markerly gives you free actionable analytics.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
358
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Copy & Paste Data

  1. 1. InteractiveDo You Know What Your Readers are Copying and Pasting?
  2. 2. Situation:Youre the executive editor of New York Timesand you are responsible for increasingreadership 30% over the next year.
  3. 3. Solutions:Option #1You can send out surveys to readers to ask themwhat they like and look at the most sharedarticles to get a vague idea of what readers findmost interesting and spend time relaying thisinformation to your staff.
  4. 4. Solutions:Option #2Or, you can install Markerly on your site toanalyze copy and paste trends so that yourreporters can log in and see which parts of anarticle were engaged with the most. This givesyour reporters the ability to understand theparticular driving force behind a share, and seehow much of an article is actually getting read tooptimize on readership and distribution.
  5. 5. “Dark Web”This article got sharedhundreds of times. That’sgreat….but why? Over 30 companies listed in the article. Which companies were the favorites?
  6. 6. • 82% of sharing is done by copy & paste• 12% of all page views include copy & paste
  7. 7. Copy & Paste – Photo’s & Video• 30% of page views = photo & video sharing• Page views increase 10% with Markerly
  8. 8. Auto Append URL• Auto-Append URL to all text copied & pasted• Increase SEO and page views
  9. 9. Free User Behavior Data
  10. 10. Getting Started
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×