InteractiveDo You Know What Your Readers are Copying and Pasting?
Situation:Youre the executive editor of New York Timesand you are responsible for increasingreadership 30% over the next year.
Solutions:Option #1You can send out surveys to readers to ask themwhat they like and look at the most sharedarticles to get a vague idea of what readers findmost interesting and spend time relaying thisinformation to your staff.
Solutions:Option #2Or, you can install Markerly on your site toanalyze copy and paste trends so that yourreporters can log in and see which parts of anarticle were engaged with the most. This givesyour reporters the ability to understand theparticular driving force behind a share, and seehow much of an article is actually getting read tooptimize on readership and distribution.
“Dark Web”This article got sharedhundreds of times. That’sgreat….but why? Over 30 companies listed in the article. Which companies were the favorites?
• 82% of sharing is done by copy & paste• 12% of all page views include copy & paste
Copy & Paste – Photo’s & Video• 30% of page views = photo & video sharing• Page views increase 10% with Markerly
Auto Append URL• Auto-Append URL to all text copied & pasted• Increase SEO and page views