Research into institutions that distribute similar products
Research Into Institutions That Distribute Similar Products Sarah Walsh
Bauer Mediahttp://www.mediauk.com/owners/88/bauer- mediaDate accessed: 20th January 2012http://www.bauermedia.co.uk/Date accessed: 20th January 2012
Magazine Titles Owned By Bauer Media• Kerrang!• Grazia• Threesixtydegrees• Digital Photo• Heat• Q
Other Media Owned By Bauer Media• Radio (e.g. TFM Radio)• Newspapers (e.g. Classic Car Weekly)
Other than Kerrang! magazine, Bauer Media also produce Q magazine which is another music magazine. One distributor may produce more than more music magazine to suit different genres which will be aimed at different target audiences. Therefore Bauer Media will be attracting a wide range of audiences as Kerrang! is aimed at one particular target audience whereas Q is aimed at a wide range of target audiences so Bauer Media will gain a larger profit as a wider range of people will be purchasing from this distributor.
My magazine will be similar to Kerrang!’s so the target audience will be similar and Bauer Media will want magazines that target different content at a different audience than one of their existing title. My magazine will contain slightly different content to Kerrang! as it will contain more new and upcoming artists rather than more mainstream artists.
National Magazine Companyhttp://www.mediauk.com/owners/59/national- magazine-companyDate accessed: 20th January 2012http://www.hearst.co.uk/Date accessed: 20th January 2012
Magazine Titles Owned By National Magazine Company• Real People• CosmoGIRL!• Good Housekeeping• Prima Baby• She in Scotland• Best
Other Media Owned By National Magazine Company• Newspapers (e.g. Newbury and Thatcham Chronicle
National Magazine Company don’t publish any music magazines so this company might be interested in adding my magazine to their list of titles as it is not like any of their other magazine titles.