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1. The Pink Patio By: Sarah Whitt Coffee, tea and treats...

2. The Problem The problem in the market today is that the major coffee company's are so large and competitive, that the focus has shifted from the customer and gone to making a profit. The demand for specialty coffee is ever growing and I want to fill that demand and also provide an unforgettable customer experience. I talked to a customer that felt like just another face, another five dollar bill, another cup of old coffee. They felt ignored and average, like they were nothing special and that the goal was just to get their money. I want to remove this expectation from the customers eyes and create a truly unique experience for each individual that comes into my cafe.

4. Vision- A Cafe that is more than just coffee

5. Values- Integrity, Value, Quality, Connection, Inspiration

6. Strategy- Uncompromising Customer service and Coffee

8. Independent coffee shops equal $12 billion a year in annual sales

9. 50% of the U.S population drink coffee

10. The coffee exporting industry is a 20 billion dollar industry

11. After oil, coffee is the most sought commodity in the world.

12. http://www.e-importz.com/Support/specialty_coffee.htm

14. We are not serving children, We serve Adults

15. “ I have to have my coffee everyday, but I will not go to a place that doesn't have a good atmosphere and a friendly, welcoming staff.” - Shane Kline

17. Dunkin Donuts-adults, serve coffee, between $1-$4, advertise on tv, billboards and magazines. Their weakness is their appeal to only those in a hurry.

18. McDonalds- Adults, Food and Coffee, Between $1-$4, advertise everywhere. Their weakness is that they are seen as fast food, not a gourmet coffee shop.

19. Swot Analysis Strengths Customer relations Quality product Great management experience Weaknesses Small company New to market Minimal advertising Opportunities New customer base Advertising Familiarizing product to public Threats Competition great Customer loyalty to other places

20. Start up expenses Owners cash 10,000 Investors loan 20,000 Total startup cash 30,000 equipment 5,000 inventory 4,000 rent 1,700 utilities 500 Promotion 200 expenses 11,400 Beginning cash balance 18,600

21. Sales Forecast Sales January - March April- June July-September Website $1,500 $1,500 $1,500 tea $3000 $3000 $3000 Coffee $20800 $30,000 $31,000 food $10,400 $10,600 $10,800 Logos $2,000 $1,900 $1,800 Total $37,700 $47,000 $48,100

22. Pro Forma Income Statement Rent Income $20,040 Taxes -4,500 Utilities -3,000 Miscellaneous -450 Subtotal -7950 Cashflow -12,090

23. Pro Forma Cash flow Cash flow 1 st year 2 nd year 3 rd year Net income 225,100 275,235 300,134 payments 62,400 64,500 66,600 Operating/net cash 162,700 210,735 233,534 Purchased equip 2,000 1,750 1,500 Investing/net cash 160,700 208,985 232,034

24. Pro Forma Balance sheet End year 1 End year 2 End year 3 Cash 225,100 275,235 300,134 Total current assets 225,100 275,235 300,134 equipment 2,000 1,750 1,500 inventory 4,000 3,500 3,800 Total assets 231,100 280,485 305,434 wages 62,400 64,500 66,600 Accts payable 4,000 4,500 5,000 Owners equity 164,700 211,485 233,834 Total liabilites 231,100 280,485 305,434

25. Key Ratios Year 1 Year 2 Year 3 Profitability 71% 75% 77% Liquidity 3.4 4.0 4.3 Leverage none none none Operating 1.95 2.08 2.11 Cash flow .20 .18 .16

26. Milestone and Call to Action The Pink Patio will be the place where you can enjoy coffee, a unique customer experience and relaxing atmosphere everyday. I want to make your day.