JOUR 4710 Presentation

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  • 1. Creating and Maintaining a Strong Online Presence Presentation by: Sarah TharpDirector of Online Marketing, Brain Host @stharp14
  • 2. • SEO •Overview Personal Online Reputation • WordPress Tutorial • Reputation Management for Clients • Case Study • Advice
  • 3. • Graduated from Ohio University in 2011 with a Bachelor of Science inAbout Me Journalism • Started at Brain Host 2 weeks after graduation as a Social Media Manager • Currently the Director of Online Marketing for Brain Host
  • 4. • Web hosting company based in Akron, OH • Young, tech startup companyBrain Host • 75+ employees • Hosts over 180,000 websites
  • 5. What is Web Hosting?Brain Host
  • 6. SEO
  • 7. • Stands for Search Engine optimization • Process of getting traffic from the “organic” listings on search enginesSEO • Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users • Importance of keywords
  • 8. Have You Ever Googled Yourself?SEO
  • 9. Personal Online Reputation
  • 10. Personal Online Reputation • 59% of hiring managers are influenced by your online reputation (The Green Internet Group) • 70% percent of company recruiters said theyd rejected applicants based on information they found online (Microsoft Study 2010) • Almost 9 /10 hiring professionals said a positive online reputation could boost an applicants chances (Microsoft Study 2010)
  • 11. Personal Online Reputation If I Have Social Media Profiles, Should I Still Consider a Website? • Definitely. • With our information so widely spread across the internet, having a central hub where recruiters, hiring managers, business contacts, family, and friends can go to learn about and contact you is vital. • Websites are the new “first impression.”
  • 12. Personal Online Reputation Perks of a Personal Website • Best chance of ranking first for your name – 10 Most Expensive Domain Names • Broaden your skill set • Resume, writing samples and personal information all in one place • Say goodbye to generic email addresses – Hello@yoursitename.com
  • 13. Personal Online Reputation Examples • http://davelee.me/ • http://www.rachelyouens.com/ • http://www.pohsiteng.com/ • http://www.alexandermunk.com/ • http://dotmick.com/ • http://joannalord.com/ • http://www.professorcraigdavis.com/#!
  • 14. Personal Online Reputation Other Sites to Claim • http://flavors.me/ • https://brandyourself.com/ • http://about.me • http://www.quora.com/ *Google loves • http://cuttings.me/ • http://pressfolios.com/ • LinkedIn with vanity URL
  • 15. Personal Online Reputation
  • 16. • WordPress.com vs. WordPress.org • Started as just a blogging system • Has evolved to be used as full contentWordPress management system • Thousands of plugins, widgets and themes http://www.professorcraigdavis.com/#!
  • 17. Runs on WordPressWordPress
  • 18. WordPress TutorialWordPress http://sarahtdomain.com/wp-admin/
  • 19. SEO & Reputation Management “Customers complain; Competitors lie; Haters hate.” –Arienne Holland
  • 20. SEO & Reputation Management Knowledge of SEO is Imperative for Every PR Professional to Have. • Reputation Management • Brand Awareness • Event Planning • Fundraising
  • 21. American ApparelCase Study
  • 22. Case Study
  • 23. Case Study
  • 24. Case Study
  • 25. Case Study
  • 26. • SEO has an important role in reputationCase Study management, as it can push down negative results.
  • 27. How Scripps Prepared Me for Life in the “Real World” •Advice Writing skills • Relevant projects • Internships • Bobcat “safety net” • Work Ethic
  • 28. • Be proactive while still in school. • Never think that you know less or under qualified. • Work on your personal presentation – online andAdvice offline. • You can’t get fired from college. Test everything here. • Go to career fairs, networking events, parties. Be as social as possible. You never know who you are going to meet or when you’ll see them down the road. • Many companies hire for personality. Don’t be afraid to show yours. • Eagerness to learn trumps experience for entry level positions.
  • 29. Questions
  • 30. • Email: sarah.tharp@brainhost.com • Twitter: @stharp14Contact • Website: www.sarahtharp.com • www.sarahtharp.com/bobcat – 50% off hosting with coupon code BOBCAT – Presentation, coupon information and extra resources
  • 31. Image Credit • http://www.createafreewebsite.net/Image Credit • http://mashable.com/