0
Creating and Maintaining a   Strong Online Presence             Presentation by:               Sarah TharpDirector of Onli...
•   SEO           •Overview               Personal Online Reputation           •   WordPress Tutorial           •   Reputa...
• Graduated from Ohio             University in 2011 with a             Bachelor of Science inAbout Me             Journal...
•   Web hosting company based in Akron, OH             •   Young, tech startup companyBrain Host             •   75+ emplo...
What is Web Hosting?Brain Host
SEO
• Stands for Search Engine optimization      • Process of getting traffic from the “organic”        listings on search eng...
Have You Ever Googled            Yourself?SEO
Personal Online Reputation
Personal Online Reputation   • 59% of hiring managers are influenced by                               your online reputati...
Personal Online Reputation     If I Have Social Media Profiles,                                    Should I Still Consider...
Personal Online Reputation                              Perks of a Personal Website                             • Best cha...
Personal Online Reputation                                           Examples                             •   http://davel...
Personal Online Reputation                                     Other Sites to Claim                             •   http:/...
Personal Online Reputation
• WordPress.com vs. WordPress.org            • Started as just a blogging system            • Has evolved to be used as fu...
Runs on WordPressWordPress
WordPress TutorialWordPress            http://sarahtdomain.com/wp-admin/
SEO & Reputation Management                              “Customers complain;                                 Competitors ...
SEO & Reputation Management                                  Knowledge of SEO is Imperative                               ...
American ApparelCase Study
Case Study
Case Study
Case Study
Case Study
• SEO has an important role in reputationCase Study               management, as it can push down negative               r...
How Scripps Prepared Me for           Life in the “Real World”         •Advice             Writing skills         •   Rele...
• Be proactive while still in school.         • Never think that you know less or under qualified.         • Work on your ...
Questions
• Email: sarah.tharp@brainhost.com          • Twitter: @stharp14Contact          • Website: www.sarahtharp.com          • ...
Image Credit               • http://www.createafreewebsite.net/Image Credit               • http://mashable.com/
Upcoming SlideShare
Loading in...5
×

JOUR 4710 Presentation

369

Published on

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
369
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "JOUR 4710 Presentation "

  1. 1. Creating and Maintaining a Strong Online Presence Presentation by: Sarah TharpDirector of Online Marketing, Brain Host @stharp14
  2. 2. • SEO •Overview Personal Online Reputation • WordPress Tutorial • Reputation Management for Clients • Case Study • Advice
  3. 3. • Graduated from Ohio University in 2011 with a Bachelor of Science inAbout Me Journalism • Started at Brain Host 2 weeks after graduation as a Social Media Manager • Currently the Director of Online Marketing for Brain Host
  4. 4. • Web hosting company based in Akron, OH • Young, tech startup companyBrain Host • 75+ employees • Hosts over 180,000 websites
  5. 5. What is Web Hosting?Brain Host
  6. 6. SEO
  7. 7. • Stands for Search Engine optimization • Process of getting traffic from the “organic” listings on search enginesSEO • Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users • Importance of keywords
  8. 8. Have You Ever Googled Yourself?SEO
  9. 9. Personal Online Reputation
  10. 10. Personal Online Reputation • 59% of hiring managers are influenced by your online reputation (The Green Internet Group) • 70% percent of company recruiters said theyd rejected applicants based on information they found online (Microsoft Study 2010) • Almost 9 /10 hiring professionals said a positive online reputation could boost an applicants chances (Microsoft Study 2010)
  11. 11. Personal Online Reputation If I Have Social Media Profiles, Should I Still Consider a Website? • Definitely. • With our information so widely spread across the internet, having a central hub where recruiters, hiring managers, business contacts, family, and friends can go to learn about and contact you is vital. • Websites are the new “first impression.”
  12. 12. Personal Online Reputation Perks of a Personal Website • Best chance of ranking first for your name – 10 Most Expensive Domain Names • Broaden your skill set • Resume, writing samples and personal information all in one place • Say goodbye to generic email addresses – Hello@yoursitename.com
  13. 13. Personal Online Reputation Examples • http://davelee.me/ • http://www.rachelyouens.com/ • http://www.pohsiteng.com/ • http://www.alexandermunk.com/ • http://dotmick.com/ • http://joannalord.com/ • http://www.professorcraigdavis.com/#!
  14. 14. Personal Online Reputation Other Sites to Claim • http://flavors.me/ • https://brandyourself.com/ • http://about.me • http://www.quora.com/ *Google loves • http://cuttings.me/ • http://pressfolios.com/ • LinkedIn with vanity URL
  15. 15. Personal Online Reputation
  16. 16. • WordPress.com vs. WordPress.org • Started as just a blogging system • Has evolved to be used as full contentWordPress management system • Thousands of plugins, widgets and themes http://www.professorcraigdavis.com/#!
  17. 17. Runs on WordPressWordPress
  18. 18. WordPress TutorialWordPress http://sarahtdomain.com/wp-admin/
  19. 19. SEO & Reputation Management “Customers complain; Competitors lie; Haters hate.” –Arienne Holland
  20. 20. SEO & Reputation Management Knowledge of SEO is Imperative for Every PR Professional to Have. • Reputation Management • Brand Awareness • Event Planning • Fundraising
  21. 21. American ApparelCase Study
  22. 22. Case Study
  23. 23. Case Study
  24. 24. Case Study
  25. 25. Case Study
  26. 26. • SEO has an important role in reputationCase Study management, as it can push down negative results.
  27. 27. How Scripps Prepared Me for Life in the “Real World” •Advice Writing skills • Relevant projects • Internships • Bobcat “safety net” • Work Ethic
  28. 28. • Be proactive while still in school. • Never think that you know less or under qualified. • Work on your personal presentation – online andAdvice offline. • You can’t get fired from college. Test everything here. • Go to career fairs, networking events, parties. Be as social as possible. You never know who you are going to meet or when you’ll see them down the road. • Many companies hire for personality. Don’t be afraid to show yours. • Eagerness to learn trumps experience for entry level positions.
  29. 29. Questions
  30. 30. • Email: sarah.tharp@brainhost.com • Twitter: @stharp14Contact • Website: www.sarahtharp.com • www.sarahtharp.com/bobcat – 50% off hosting with coupon code BOBCAT – Presentation, coupon information and extra resources
  31. 31. Image Credit • http://www.createafreewebsite.net/Image Credit • http://mashable.com/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×