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The Wonderful World of Twitter

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  • 1. THE WONDERFUL WORLD OFTWITTER From SleepingLionWorkshops.com
  • 2. TWITTER FACTS Twitter was launched in 2008 Average age of Tweeters = 39 It is an OPEN network / micro-blogging site Micro-blog using updates of no more than 140 characters In theory, all updates are responses to the question ‘What are you doing? / What’s happening?
  • 3. WHAT IS TWITTER GOOD FOR?Growing your network of influencers This is an ‘open’ network Expanded reach – anyone can follow anybodyBusiness conversations It’s a business channel allowing companies to engage with their ‘influencers’ (customers, stakeholders, ambassadors). It gives businesses the ability to monitor what people think about their product, respond to customer requests, and make money from promotions! It’s a good tool for permission-based marketing
  • 4. WHAT IS TWITTER GOOD FOR?Breaking news and shared experiences It provides a real-time newspaper It has caused a shift towards content generated by the ‘public’ This includes emergencies, natural disasters, terrorist attacks, celebrity It’s a powerful tool when organising events, conferences, concertsSharing news and general commentary It allows people to easily share what they are reading, watching, listening to, and thinking about – with links It facilitates the distribution of ideas, comments, expertise
  • 5. TWITTER
  • 6. BUSINESS TWEETING – CAUTION! Companies tend to ‘push out information’ But Twitter should be more about conversations rather than making announcements You should spend time understanding the way people are talking about you Go in search of people tweeting about your products, brand, company and industry
  • 7. BUSINESS PROFILES Business Profiles often come across as faceless and overly corporate Recommend you reveal the person behind the Twitter And the personality and humanness behind your organisation#Tip – Setting up your Business Profile: Name field = company Bio field = person (or people) behind the account (max 160 characters) Example: ‘I’m Sarah Marketing Director at xxx. I love to chat about the who-what- when-where of xxx’ Custom background for further info, photo, etc
  • 8. WHAT TO TWEET? Variety! Expertise / thought leadership Third party links Promotions Resources and tips Questions Personal updates (the human side of your organisation) Remember 75% on topic, maximum 10% promotional
  • 9. STATUS UPDATES 140 characters Most importantly, can contain URL links
  • 10. STATUS UPDATES - VARIETY
  • 11. TRIMMING MESSAGESMessage too long? #Tip: Use a plus sign (+) instead of ‘and’ or ‘&’ Leave out full stops/unnecessary punctuation Use common abbreviations #Tip: Shrink URL links (bit.ly, tinyurl) #Tip: Shrink prose – 140it.com
  • 12. TRIMMING MESSAGESPlace long URL in here
  • 13. FOLLOW OR BE FOLLOWED? Following shows you are ‘listening’ Following opens up a world of shared knowledge to you Following gets PR outreach Following grows followers #Tip: Manage via www.friendorfollow.com
  • 14. WHO TO FOLLOW? Your existing database / customers Cool people in your industry (or related) Followers of ‘cool people’ Peers and thought leaders Your competitors Others that your target group/s may be influenced by Inspiring brands Interest groups Journalists/influential bloggers
  • 15. BUILDING YOUR OWN FOLLOWING Be interesting – everywhere (consistently) Link/promote Twitter account:  Website  Blog  Newsletter  Business cards and other printed material The more ‘influencers’ you get to follow you – the greater the number who have given you ‘permission’ to market to them
  • 16. TWEETDECK Tweetdeck is a Twitter ‘client’ Tweetdeck.com Others include Hootsuite
  • 17. TWEETDECK
  • 18. RETWEETS (RT) Retweeting is the simple act of reposting someone else’s interesting, insightful or useful tweet and giving them credit It creates the ‘linking’ element of the Twitter network system Try to always personalise! Explain why you are spreading this tweet?
  • 19. RETWEETS (RT)
  • 20. #HASHTAGS Hashtags were devised to ‘categorise’ messages Used for:  Events  Hot topics  Networking (#followfriday)  Group chat  Collecting ideas – asking questions  Sharing an experience
  • 21. #HASHTAGS
  • 22. ASKING/ANSWERING QUESTIONS Twitter is a giant Q&A machine “Who’s the best barber in New York?” “Where can I find.....?” “Is the film X any good?” Reply @questioner with answer
  • 23. TWITTER AND PR Twitter is home to thousands of journalists, media workers and PR people Follow the media people who cover your sector Respond to requests
  • 24. SLEEPINGLIONWORKSHOPS.COM