THE WONDERFUL WORLD OFTWITTER From SleepingLionWorkshops.com
TWITTER FACTS Twitter was launched in 2008 Average age of Tweeters = 39 It is an OPEN network / micro-blogging site Micro-blog using updates of no more than 140 characters In theory, all updates are responses to the question ‘What are you doing? / What’s happening?
WHAT IS TWITTER GOOD FOR?Growing your network of influencers This is an ‘open’ network Expanded reach – anyone can follow anybodyBusiness conversations It’s a business channel allowing companies to engage with their ‘influencers’ (customers, stakeholders, ambassadors). It gives businesses the ability to monitor what people think about their product, respond to customer requests, and make money from promotions! It’s a good tool for permission-based marketing
WHAT IS TWITTER GOOD FOR?Breaking news and shared experiences It provides a real-time newspaper It has caused a shift towards content generated by the ‘public’ This includes emergencies, natural disasters, terrorist attacks, celebrity It’s a powerful tool when organising events, conferences, concertsSharing news and general commentary It allows people to easily share what they are reading, watching, listening to, and thinking about – with links It facilitates the distribution of ideas, comments, expertise
BUSINESS TWEETING – CAUTION! Companies tend to ‘push out information’ But Twitter should be more about conversations rather than making announcements You should spend time understanding the way people are talking about you Go in search of people tweeting about your products, brand, company and industry
BUSINESS PROFILES Business Profiles often come across as faceless and overly corporate Recommend you reveal the person behind the Twitter And the personality and humanness behind your organisation#Tip – Setting up your Business Profile: Name field = company Bio field = person (or people) behind the account (max 160 characters) Example: ‘I’m Sarah Marketing Director at xxx. I love to chat about the who-what- when-where of xxx’ Custom background for further info, photo, etc
WHAT TO TWEET? Variety! Expertise / thought leadership Third party links Promotions Resources and tips Questions Personal updates (the human side of your organisation) Remember 75% on topic, maximum 10% promotional
STATUS UPDATES 140 characters Most importantly, can contain URL links
TRIMMING MESSAGESMessage too long? #Tip: Use a plus sign (+) instead of ‘and’ or ‘&’ Leave out full stops/unnecessary punctuation Use common abbreviations #Tip: Shrink URL links (bit.ly, tinyurl) #Tip: Shrink prose – 140it.com
FOLLOW OR BE FOLLOWED? Following shows you are ‘listening’ Following opens up a world of shared knowledge to you Following gets PR outreach Following grows followers #Tip: Manage via www.friendorfollow.com
WHO TO FOLLOW? Your existing database / customers Cool people in your industry (or related) Followers of ‘cool people’ Peers and thought leaders Your competitors Others that your target group/s may be influenced by Inspiring brands Interest groups Journalists/influential bloggers
BUILDING YOUR OWN FOLLOWING Be interesting – everywhere (consistently) Link/promote Twitter account: Website Blog Newsletter Business cards and other printed material The more ‘influencers’ you get to follow you – the greater the number who have given you ‘permission’ to market to them
TWEETDECK Tweetdeck is a Twitter ‘client’ Tweetdeck.com Others include Hootsuite
RETWEETS (RT) Retweeting is the simple act of reposting someone else’s interesting, insightful or useful tweet and giving them credit It creates the ‘linking’ element of the Twitter network system Try to always personalise! Explain why you are spreading this tweet?