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Blogging basics, 101

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This is a blogging basics presentation I delivered to the Ohio State University chapter of the PRSSA. It's everything I wish I new about blogging in the beginning. At least, it ALMOST is.

This is a blogging basics presentation I delivered to the Ohio State University chapter of the PRSSA. It's everything I wish I new about blogging in the beginning. At least, it ALMOST is.

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  • June, 2006I Can Has CheezebugerMany, many spinoffs
  • Organic…okay to grow
  • Posts three times a day, different types of posts
  • Means should fit modality
  • Transcript

    • 1. Content Marketing Sarah J. Storer
    • 2. Blogging Basics, 101
    • 3. WHAT DO YOU READ?
    • 4. Agenda• What is blogging?• What you should write about• How often you should write• What platforms you should use• How to get found (and read)• Resources
    • 5. Blogging is… (the boring definition) A personal journal published on the Web consisting of discrete entries("posts") typically displayed in reversechronological order so the most recent post appears first.
    • 6. WHO DO YOU WANT TO BE?
    • 7. HOW DO YOU WANT TO BE PERCEIVED?
    • 8. What to Write What do you love? What intrigues you?What do you want to learn more about?
    • 9. What to Write What do you want to share?What are you willing to share?
    • 10. What to Write What do you find important thatothers must know?
    • 11. How Often to Write Consistency is found in thatwork whose whole and detailare suitable to the occasion. It arises from circumstance, custom, and nature. -Marcus V. Pollio
    • 12. How Often to WriteWhat is your goal in writing?How much time do you have?What kind of community do you want to build?
    • 13. How Often to Write Consistencyis more importantthan frequency (to start).
    • 14. Platforms
    • 15. Platform Tips and TricksGet a custom domain name (godaddy.com) Get a custom theme (themeforest.net) Self-host (wordpress.org)
    • 16. Platform Tips and Tricks Make it fit. Make it your own.
    • 17. How to Get Found (and Read) Your blog goes here…
    • 18. How to Get Found (and Read) Use Your (key)Words Play Well With Others Share, share, share
    • 19. How to Get Found (and Read) The Internet is Nice
    • 20. QUESTIONS?
    • 21. Find Me!www.sarahjstorer.com @sarahjstorerwww.thenakedredhead.com Facebook.com/TNRblog

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