PR + Social Media Summit 10.14.09

Managing Your Personal & Professional Online Brands

Agenda
About Me
My Online Branding Story
How to manage your online brand(s)
Q & A

About Me

About Me
UW-Milwaukee grad
PR Account Executive at B+L
Account work
Lakefront Brewery
Wisconsin Dept. of Tourism
Zilli Hospitality Group
Milwaukee Chorister
French fry & ice cream lover

My Online Branding Story

My online branding story

It all started with a tweet…

What I learned…
Always think twice before you post.
Even if you’re a small fish in a big lake, you can still make a huge wave.
Social media is a great way to build your brand and raise awareness.

Online Brand Management Theories

Keep your personal life off the internet.
Keep your personal and your professional online identities separate.

Secret option 3: Merge your personal and professional online identities with care.

How to manage your online brand(s) “ Instead of trying to balance our lives, why not find the right position or career in which we can truly be who we are and work to maximize vividly appealing, obvious strengths instead of constantly trying to minimize our faults?”

General guidelines for creating a successful online brand

General guidelines for creating a successful online brand:
Think before you post.
Is this something you would openly share at a cocktail party or networking event?

Post information that interests you on a personal and professional level
Be helpful, useful to others. In the online world, content is king.
Interact with people in your networks

Use the same avatar photo on all your social networks.
Use the same username on all your social networks
Real name v. alias

Guidelines for creating a successful online brand on:
Facebook
Twitter
Blogs
LinkedIn

Guidelines for creating a successful online brand: Facebook
Take advantage of ‘lists’ and privacy settings

How to manage your online brand(s) Step 1: Create a “Friends List” Step 2: Click “Settings” Step 3: Click “manage” under Privacy Step 4: Click “Profile”

How to manage your online brand(s) Step 5: Click the desired drop down menu and hit “Customize” Step 6: Type in a Friends List Step 7: Click “OK” Step 8: Click “Save Changes”

Guidelines for creating a successful online brand: Twitter
Experiment and take advantage of different applications.
Resource: Mashable Twitter Guidebook http://mashable.com/guidebook/twitter/

Guidelines for creating a successful online brand: Blogging
Take advantage of your blog description to point out that your postings do not reflect your employer’s views or opinions

Guidelines for creating a successful online brand: Blogging
Be sure to follow your company’s social media policy.
When in doubt, ask your employer.

Guidelines for creating a successful online brand: LinkedIn
LinkedIn is a professional social network, but there are still ways to show personality.

Guidelines for creating a successful online brand: LinkedIn
Include a profile picture
Include links to social networks with more personality
Don’t be afraid to list interests outside your profession like travel

Q & A Sarah Soczka PR Account Executive, Boelter+Lincoln (B+L) [email_address] Blog: http://sarahsoczka.blogspot.com/ Twitter: http://twitter.com/sarahsoczka LinkedIn: http://www.linkedin.com/in/sarahsoczka

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PR + Social Media Summit 10.14.09

by Sarah Soczka on Oct 14, 2009

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PR + Social Media Summit 10.14.09 — Presentation Transcript