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Using social media for collaboration and engagement in associations and organisations

Using social media for collaboration and engagement in associations and organisations



This is the presentation I put together to support my workshop with the staff of the Australian College of Midwives in January 2014 - more information here: ...

This is the presentation I put together to support my workshop with the staff of the Australian College of Midwives in January 2014 - more information here: http://sarah-stewart.blogspot.com.au/2014/01/acm-workshop-january-15-2014-use-social.html



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  • Information changing all the time. Very important to stay up to date, but that can be difficult , especially when you are geographically isolated & do not have access to libraries – paper journal subscriptions can be very expensive. <br />
  • Free tools - Very important in this day & age of financial stress, increase in price of petrol & flights. <br />
  • Web conferences - Very important in this day & age of financial stress, increase in price of petrol & flights. Free access. <br />
  • People can manage their own learning to suit their particular needs & requirements. <br />
  • Lots of literature says that staff, especially new grads, people new to jobs/organizations, & people returning to work benefit from mentoring. <br />
  • Computer literacy: knowledge and ability to use computers and technology efficiently (http://en.wikipedia.org/wiki/Digital_literacy) <br /> Digital literacy: ability to find, evaluate and use digital information effectively, efficiently and ethically <br />
  • Access to broadband which supports a lot of social networking tools. Computers need to be freely available at work, and people made to feel that they can use them – may be issues to privacy. <br />
  • Particular issue for people working in health & social professions. Need to adhere to professional and legal requirements, particularly about patient information. Also, implications for worker/employer relationship. <br />
  • Institution/employer restrict tools that can be used by employees <br />
  • People think that tools like youtube and facebook are frivolous tools just for the young. <br />
  • Attitudes that learning is something that is ‘delivered’ in a ‘face-to-face context’ – that employers are responsible for providing education & learning. Education is something that is only done to fulfil professional requirements. Wont do it unless employer pays for it & provides the time. <br />
  • Just because an article hasn’t been processed through a blind, peer reveiwed paper journal, doesn’t mean that it is not credible information. Look at wikipedia as example. <br />

Using social media for collaboration and engagement in associations and organisations Using social media for collaboration and engagement in associations and organisations Presentation Transcript

  • Using social media tools for collaboration and engagement Sarah Stewart 2014 http://www.flickr.com/photos/53472606@N00/483745774
  • Welcome Check in with distance participants Check distance participants have access to blog post and all links/resources: Blog post url Telephone/mobile Fire Computer comfort/health and safety
  • Welcome video http://animoto.com/play/vVeIDpLJv50z3EOu5VaRhw
  • Setting the scene • What do you already know about social media? • How do you use social media? • What do you want to know more about, esepcially in connection to its use by the ACM? https://docs.google.com/document/d/1m038bNvYN_Sn-MoO5t02kxC2X_LosBF5-6RwsVf4DtQ/edit
  • Introduction to social media Social Media Revolution 2013 http://www.youtube.com/watch?v=QUCfFcchw1w
  • The way we learn, teach, work, play and communicate is changing www.flickr.com/photos/73645804@N00/440672445
  • “…gone are the days when the family turned to the “encyclopedia Britannica” for information. My family’s “bookcase” is the family computer - Google, itunes, online auctions, research, websites and blogs.” Tania, midwife
  • What is social media?
  • Social media are technologies that facilitate interactive communication,
  • sharing, www.flickr.com/photos/70609370@N00/178050837
  • collective wisdom, www.flickr.com/photos/7915360@N03/2438437130
  • participation, www.flickr.com/photos/35114754@N00/486852199
  • openness, http://www.flickr.com/photos/92632631@N00/2 974792003/in/set-72157608388381360/
  • freedom, www.flickr.com/photos/14353816@N04/2302931468
  • and social networking. http://xkcd.com/256/
  • Social networking connects people www.flickr.com/photos/36613169@N00/2737636716
  • especially those who are geographically and professionally isolated.
  • Provides access to up-to-date information for evidence-based practice www.flickr.com/photos/44181577@N00/229880631
  • Facilitates national and international communication, http://xkcd.com/490/
  • collaboration, www.flickr.com/photos/22177648@N06/2137735924
  • professional development, www.flickr.com/photos/30864080@N00/491110688
  • and life-long learning. http://www.flickr.com/photos/66357777@N00/388020
  • Development of communities of practice and learning networks, www.flickr.com/photos/43078695@N00/298160422
  • support, www.flickr.com/photos/12692384@N00/201915678
  • and mentoring. www.flickr.com/photos/51035555243@N01/21530705
  • Example of a professional discussion https://www.facebook.com/sarahmstewart/p osts/10152124937136306?stream_ref=10
  • Different types of social media tools and resources Blog link: http://sarahstewart.blogspot.com.au/2014/01/acmworkshop-january-15-2014-usesocial.html
  • Questions http://www.flickr.com/photos/49462908@N00/143623934
  • Issues associated with the use of social media tools and applications http://storify.com/SarahStewart/issuesassociated-with-the-use-of-social-mediatoo
  • A number of challenges: www.flickr.com/photos/10533142@N00/327672740
  • computer/digital literacy skills,
  • access to computers and Internet, www.flickr.com/photos/29931767@N00/146865077
  • fears about privacy and confidentiality, http://www.sangrea.net/free-cartoons/privacy_email.jpg
  • organisational computing policies and filters, www.flickr.com/photos/53611153@N00/522032651
  • attitudes to social networking and computers www.flickr.com/photos/62301865@N00/225833750
  • attitudes about life-long learning, www.flickr.com/photos/14525887@N00/78400049
  • and concerns about quality of information. www.flickr.com/photos/7815338@N04/523101380
  • Closer look at Twitter Common Craft: http://www.youtube.com/watch? v=ddO9idmax0o
  • 10 top tips for using Twitter http://www.flickr.com/photos/42834622@N00/4333362932
  • http://www.flickr.com/photos/14516334@N00/316350537 Be prepared to give time to networking and don't expect things to happen over night
  • Be consistent about 'branding' http://www.flickr.com/photos/62845223@N00/1459717062
  • Be open
  • Focus on what you can give as opposed to what you can receive http://www.flickr.com/photos/stephenr/2926296193/sizes/z/in/photostream/
  • Focus on quality, not quantity http://www.flickr.com/photos/8663326@N06/4429964169
  • Be authentic http://www.flickr.com/photos/7487149@N03/519690623
  • Practice what you preach http://www.flickr.com/photos/17362366@N00/1288183535
  • Always respond to people when they contact you http://www.flickr.com/photos/44373968@N00/2565606353
  • Post at least a couple of comments per day http://www.flickr.com/photos/35342879@N00/127809435
  • Do it! http://www.flickr.com/photos/12803689@N02/3920802507
  • Test and evaluate tools and applications for ease of use and present findings http://www.jasonfox.me/social-media-explained-by-dogs-infographic/
  • Questions to ask Ease of use Reliability How can ACM use it? Fit for ACM purpose? Potential constraints/problems in ACM use How would the use of Twitter by the ACM compare with other social media tools and resources that you know about?
  • Feedback to group – what were your findings
  • Questions http://www.flickr.com/photos/54027476@N07/4999919941
  • Sarah Stewart sarahstewart07@gmail.com Twitter: @SarahStewart http://sarah-stewart.blogspot.com http://www.facebook.com/sarahmstewart http://www.slideshare.net/sarahs