Using social media for collaboration and engagement in associations and organisations

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This is the presentation I put together to support my workshop with the staff of the Australian College of Midwives in January 2014 - more information here: …

This is the presentation I put together to support my workshop with the staff of the Australian College of Midwives in January 2014 - more information here:

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  • Information changing all the time. Very important to stay up to date, but that can be difficult , especially when you are geographically isolated & do not have access to libraries – paper journal subscriptions can be very expensive.
  • Free tools - Very important in this day & age of financial stress, increase in price of petrol & flights.
  • Web conferences - Very important in this day & age of financial stress, increase in price of petrol & flights. Free access.
  • People can manage their own learning to suit their particular needs & requirements.
  • Lots of literature says that staff, especially new grads, people new to jobs/organizations, & people returning to work benefit from mentoring.
  • Computer literacy: knowledge and ability to use computers and technology efficiently (
    Digital literacy: ability to find, evaluate and use digital information effectively, efficiently and ethically
  • Access to broadband which supports a lot of social networking tools. Computers need to be freely available at work, and people made to feel that they can use them – may be issues to privacy.
  • Particular issue for people working in health & social professions. Need to adhere to professional and legal requirements, particularly about patient information. Also, implications for worker/employer relationship.
  • Institution/employer restrict tools that can be used by employees
  • People think that tools like youtube and facebook are frivolous tools just for the young.
  • Attitudes that learning is something that is ‘delivered’ in a ‘face-to-face context’ – that employers are responsible for providing education & learning. Education is something that is only done to fulfil professional requirements. Wont do it unless employer pays for it & provides the time.
  • Just because an article hasn’t been processed through a blind, peer reveiwed paper journal, doesn’t mean that it is not credible information. Look at wikipedia as example.


  • 1. Using social media tools for collaboration and engagement Sarah Stewart 2014
  • 2. Welcome Check in with distance participants Check distance participants have access to blog post and all links/resources: Blog post url Telephone/mobile Fire Computer comfort/health and safety
  • 3. Welcome video
  • 4. Setting the scene • What do you already know about social media? • How do you use social media? • What do you want to know more about, esepcially in connection to its use by the ACM?
  • 5. Introduction to social media Social Media Revolution 2013
  • 6. The way we learn, teach, work, play and communicate is changing
  • 7. “…gone are the days when the family turned to the “encyclopedia Britannica” for information. My family’s “bookcase” is the family computer - Google, itunes, online auctions, research, websites and blogs.” Tania, midwife
  • 8. What is social media?
  • 9. Social media are technologies that facilitate interactive communication,
  • 10. sharing,
  • 11. collective wisdom,
  • 12. participation,
  • 13. openness, 974792003/in/set-72157608388381360/
  • 14. freedom,
  • 15. and social networking.
  • 16. Social networking connects people
  • 17. especially those who are geographically and professionally isolated.
  • 18. Provides access to up-to-date information for evidence-based practice
  • 19. Facilitates national and international communication,
  • 20. collaboration,
  • 21. professional development,
  • 22. and life-long learning.
  • 23. Development of communities of practice and learning networks,
  • 24. support,
  • 25. and mentoring.
  • 26. Example of a professional discussion osts/10152124937136306?stream_ref=10
  • 27. Different types of social media tools and resources Blog link:
  • 28. Questions
  • 29. Issues associated with the use of social media tools and applications
  • 30. A number of challenges:
  • 31. computer/digital literacy skills,
  • 32. access to computers and Internet,
  • 33. fears about privacy and confidentiality,
  • 34. organisational computing policies and filters,
  • 35. attitudes to social networking and computers
  • 36. attitudes about life-long learning,
  • 37. and concerns about quality of information.
  • 38. Closer look at Twitter Common Craft: v=ddO9idmax0o
  • 39. 10 top tips for using Twitter
  • 40. Be prepared to give time to networking and don't expect things to happen over night
  • 41. Be consistent about 'branding'
  • 42. Be open
  • 43. Focus on what you can give as opposed to what you can receive
  • 44. Focus on quality, not quantity
  • 45. Be authentic
  • 46. Practice what you preach
  • 47. Always respond to people when they contact you
  • 48. Post at least a couple of comments per day
  • 49. Do it!
  • 50. Test and evaluate tools and applications for ease of use and present findings
  • 51. Questions to ask Ease of use Reliability How can ACM use it? Fit for ACM purpose? Potential constraints/problems in ACM use How would the use of Twitter by the ACM compare with other social media tools and resources that you know about?
  • 52. Feedback to group – what were your findings
  • 53. Questions
  • 54. Sarah Stewart Twitter: @SarahStewart