Introducing midwives to social media
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Introducing midwives to social media

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This is the presentation I used at the 2011 Australian College of Midwives conference in Sydney to facilitate a workshop on how midwives can use social media.

This is the presentation I used at the 2011 Australian College of Midwives conference in Sydney to facilitate a workshop on how midwives can use social media.

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  • People link up with each other using social media tools such as FB, and Twitter. Explain difference between web 1.0 and 2.0 – thats its interactive – 2-way communcation
  • Pew Internet and American Life Project, 2011 19% of internet users look online for information about pregnancy and childbirth

Introducing midwives to social media Introducing midwives to social media Presentation Transcript

  • To infinity & beyond: Introducing midwives to social media http://www.flickr.com/photos/8400259@N04/5321150393
  • What is social media?
    • “ use of web-based and mobile technologies to turn communication into interactive dialogue”
    • Wikipedia:
    • http://en.wikipedia.org/wiki/Social_media
    http://www.flickr.com/photos/73532212@N00/2945559128
  • Why should we care about social media? http://www.flickr.com/photos/49968232@N00/12364944
  • Because the Internet has become ubiquitous and social networking out-growing any other form of communication http://www.flickr.com/photos/29487767@N02/3574392846
  • Because women are online... http://www.flickr.com/photos/35034347468@N01/111376106
  • ...looking for information about pregnancy and childbirth http://www.flickr.com/photos/48819968@N00/12390581
  • ...talking about childbirth http://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst
  • ...sharing information and advice http://www.facebook.com/MidwiferyToday
  • … supporting each other http://navelgazingmidwife.squarespace.com/navelgazing-midwife-blog/2011/4/13/birth-abuse.html
  • ...building communities of interest http://www.facebook.com/theunnecesarean
  • ...becoming activists http://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371
  • ...talking about you!
  • Gen Y & Z have grown up with social media
  • ... and use it with mobile technology http://www.flickr.com/photos/10565597@N00/2542177818
  • Because they expect to be able to engage with you online http://www.flickr.com/photos/50417132@N00/490343339
  • ...which will change your relationship with women http://www.flickr.com/photos/48819968@N00/1224886647
  • Because we need to be able to communicate with women... http://www.flickr.com/photos/79576592@N00/125710155
  • … to meet their information needs http://www.flickr.com/photos/70321513@N00/95757299
  • ...especially as we move into more autonomous practice http://www.flickr.com/photos/8566600@N07/3069766004
    • … and work out how to promote the midwifery profession
    • In these days of economic retrenchment midwives must look at alternative ways to collaborate, mentor & support each other, provide and access learning opportunities
    http://www.flickr.com/photos/24609729@N00/201448168
  • Midwives cannot afford to be left behind the times http://www.flickr.com/photos/library_of_virginia/3005145811/
  • The more networking, connecting and sharing we do, the stronger we are as a profession.
  • Objectives for today's workshop
    • 1. List some of the common social media tools that be used for communication and collaboration including Twitter, blogs, wiki, Skype and Facebook; 2. Identify how midwives can use these tools to build communities and networks of practice 3. Describe some examples and case studies in which midwives use social media for professional development, support and mentoring including the Virtual International Day of the Midwife 4. Construct a plan for how you can use social media in your own personal learning 5. Construct a plan for how you can use social media for local, national and international professional communication and collaboration
  • It's all about me!
  • Midwife
  • Educator
  • Researcher
  • EdD student
  • Parent
  • Rugby fan
  • What I have done with social media
  • Virtual International Day of the Midwife http://internationaldayofthemidwife.wikispaces.com
  • Eportfolio: http://sarahstewart-eportfolio.wikispaces.com
  • Virtual Birthing Unit: http://slenz.wordpress.com
  • E-mentoring
  • Virtual commuting to Griffith University
  • How to write a paper for publication in 6 weeks: http://writingapaperin6weeks.wikispaces.com
  • What tools do I use?
  • Blog http://sarah-stewart.blogspot.com/2011/10/any-ideas-on-how-to-teach-social-media.html
  • Twitter: @sarahstewart http://twitter.com/#!/search?q=%23ACM2011
  • Facebook http://www.facebook.com/sarahmstewart/posts/10150360418921306?notif_t=feed_comment
  • Wikispaces http://internationaldayofthemidwife.wikispaces.com /
  • Flickr: http://www.flickr.com/photos/sarahmstewart
  • YouTube: http://www.youtube.com/user/sarahmstewart http://www.youtube.com/watch?v=8w9WNtTAVYU&feature=results_main&playnext=1&list=PL88F2AFEA7FABAF87
  • Skype
  • Google Docs
  • Where has this led me?
  • Brisbane
  • Queensland
  • Pakistan
  • Everywhere
  • 10 tips for successful social networking
  • Be prepared to give time to networking and don't expect things to happen over night http://www.flickr.com/photos/14516334@N00/316350537
  • Be consistent about how you 'brand' yourself http://www.flickr.com/photos/62845223@N00/1459717062
  • Be open
  • Focus on what you can give as opposed to what you can receive http://www.flickr.com/photos/stephenr/2926296193/sizes/z/in/photostream/
  • Focus on quality, not quantity http://www.flickr.com/photos/8663326@N06/4429964169
  • Be authentic http://www.flickr.com/photos/7487149@N03/519690623
  • Always respond to people when they contact you http://www.flickr.com/photos/44373968@N00/2565606353
  • Keep a blog and post a minimum of 2/3 posts per week http://www.flickr.com/photos/9106303@N05/2493066577
  • Set up a Twitter account and post at least a couple of comments per day http://www.flickr.com/photos/32931740@N06/3326772902
  • Use a licence on your “stuff” so that people can share and re-use it http://www.flickr.com/photos/55943778@N00/3640362081
  • Take care of your online reputation http://www.flickr.com/photos/93535451@N00/375861774
  • Feedback
    • http://sarah-stewart.blogspot.com/2011/10/to-infinity-and-beyond-workshop.html
    [email_address] Twitter: SarahStewart Facebook: http://www.facebook.com/sarahmstewart Slideshare: http://www.slideshare.net/sarahs