Frivolous fun or innovative learning?
Using social media to deliver
professional development

Sarah Stewart
sarahstewart07...
Aim of this session:
• Tell you about the VIDM
• Explain how we use social media to support
VIDM
• Reflect on some of the ...
Midwives and CPD
6 Annual Virtual International Day
of the Midwife 5th May 2014
th
Aims of VIDM
Provide access to latest research & practice
innovations
Provide opportunities for networking
Break down trad...
2009 2010 2011 2012 2013

Average
attendance at
each session
Attendance at
most popular
session

6

30

50

80

120

119

...
Our use of social media
*Wiki - advertising, informing, coordination,
collaboration, artefacts
http://internationaldayofth...
https://www.facebook.com/VirtualInternationalDayoftheMidwife
Facebook
5th May

2010

2011

2012

2013

Likes

1,770

814*

*

2,580

Reach

114

267

553

994

Viral

1,159

1,747

25...
http://vidm.wikispaces.com
VIDM Wiki
May

2009

2010

2011

2012

Members

2013
757

Visitors

1,810

4,601

7,296

12,613

25,944

Total Views

2,35...
Feedback
People liked:
Sense of belonging to an international
community
Opportunity to learn for free, in easily accessibl...
Majority people hear about VIDM from
Facebook, followed by email
People want:
News about VIDM via Facebook or email
Improv...
What we are seeing
Main stream midwifery
doesn't get it, but
midwives on the
ground & consumer
activists do

http://www.fl...
Professional concerns about use of
social media

http://www.flickr.com/photos/21560098@N
06/3796822070
Network of practice is evolving
Midwives (& others)
are utilising their
digital literacy
learnings in an
ongoing way in
their professional
lives

http://w...
Where to from here?
How do we reach
resource-poor
countries and
midwives who
do not speak
English?
Research. What is the impact of this
approach to PD on learning, &
ultimately clinical outcomes?

http://www.flickr.com/ph...
Become more
interactive,
th
beyond the 5
May?

http://www.flickr.com/photos/28859335@
N00/120018144
Go mobile

http://www.flickr.com/photos/83542829@N
00/2431704208
Recommendations: KISS!

http://www.flickr.com/photos/73532212@N00/2945559128
Go where your audience/learners
are
Be strategic
Remember that social media is
about connections!
Keep up to date with
changes in social
media tools,
methodologies and
practice
Sarah Stewart
sarahstewart07@gmail.com
Http://sarah-stewart.blogspot.com
@SarahStewart
http://www.facebook.com/sarahmstewa...
Frivolous fun or innovative learning? Using social media to deliver professional development
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Frivolous fun or innovative learning? Using social media to deliver professional development

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The story of how the Virtual International Day of the Midwife Conference uses social media to facilitate learning and CPD to midwives. Talk give to OZELIVE 2014 conference: http://australianeducators.ning.com/accepted-presentations/frivolous-fun-or-innovative-learning-using-social-media-to-delive

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Frivolous fun or innovative learning? Using social media to deliver professional development

  1. 1. Frivolous fun or innovative learning? Using social media to deliver professional development Sarah Stewart sarahstewart07@gmail.com
  2. 2. Aim of this session: • Tell you about the VIDM • Explain how we use social media to support VIDM • Reflect on some of the lessons we have learned about using social media to deliver professional development
  3. 3. Midwives and CPD
  4. 4. 6 Annual Virtual International Day of the Midwife 5th May 2014 th
  5. 5. Aims of VIDM Provide access to latest research & practice innovations Provide opportunities for networking Break down traditional barriers to PD Model informal, life-long learning practices Model “open” communication & collaboration practices eg OER Increase digital literacy & capability
  6. 6. 2009 2010 2011 2012 2013 Average attendance at each session Attendance at most popular session 6 30 50 80 120 119 100* 163*
  7. 7. Our use of social media *Wiki - advertising, informing, coordination, collaboration, artefacts http://internationaldayofthemidwife.wikispaces.com *Facebook – advertising, marketing, networking, discussion, answer questions https://www.facebook.com/VirtualInternationalDayoftheMidwife *Twitter – advertising, marketing, networking, discussion, answer questions https://twitter.com/#!/VIDofM *Personal blogs *Google Docs for private but collaborative work
  8. 8. https://www.facebook.com/VirtualInternationalDayoftheMidwife
  9. 9. Facebook 5th May 2010 2011 2012 2013 Likes 1,770 814* * 2,580 Reach 114 267 553 994 Viral 1,159 1,747 25,471 40, 486
  10. 10. http://vidm.wikispaces.com
  11. 11. VIDM Wiki May 2009 2010 2011 2012 Members 2013 757 Visitors 1,810 4,601 7,296 12,613 25,944 Total Views 2,352 12,361 26,490 45,923 32,547* Certificate of Attendance - 428 772 673 905 132 49* Total view of recordings from JuneDec Comment/ Contribution*
  12. 12. Feedback People liked: Sense of belonging to an international community Opportunity to learn for free, in easily accessible and flexible environment Being able to access eminent speakers Main reason people didn't attend was because they were working
  13. 13. Majority people hear about VIDM from Facebook, followed by email People want: News about VIDM via Facebook or email Improved information about the event on the wiki website
  14. 14. What we are seeing Main stream midwifery doesn't get it, but midwives on the ground & consumer activists do http://www.flickr.com/photos/7158112@N 04/3042853630
  15. 15. Professional concerns about use of social media http://www.flickr.com/photos/21560098@N 06/3796822070
  16. 16. Network of practice is evolving
  17. 17. Midwives (& others) are utilising their digital literacy learnings in an ongoing way in their professional lives http://www.glorialemay.com/bl og/?p=688
  18. 18. Where to from here? How do we reach resource-poor countries and midwives who do not speak English?
  19. 19. Research. What is the impact of this approach to PD on learning, & ultimately clinical outcomes? http://www.flickr.com/photos/26667277@
  20. 20. Become more interactive, th beyond the 5 May? http://www.flickr.com/photos/28859335@ N00/120018144
  21. 21. Go mobile http://www.flickr.com/photos/83542829@N 00/2431704208
  22. 22. Recommendations: KISS! http://www.flickr.com/photos/73532212@N00/2945559128
  23. 23. Go where your audience/learners are
  24. 24. Be strategic
  25. 25. Remember that social media is about connections!
  26. 26. Keep up to date with changes in social media tools, methodologies and practice
  27. 27. Sarah Stewart sarahstewart07@gmail.com Http://sarah-stewart.blogspot.com @SarahStewart http://www.facebook.com/sarahmstewart http://www.slideshare.net/sarahs
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