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Associations and Social Media: Getting Started Sarah Stewart Australian College of Midwives 2013http://www.flickr.com/photos/59217476@N00/7196460482
Questions to think about• Why associations should have a social media presence?• What should go into a social media policy?• How can social media be used effectively, yet professionally?• What tools best suit associations?
Why associations should have a social media presence? http://www.flickr.com/photos/21496790@N06/5065834411
Social media Revolution 2013• http://www.youtube.com/watch?v=QUCfFcch w1w
• Australians spend 26 minutes, 27 seconds on Facebook each day • 53% of active adult social networkers follow a brand • Companies that blog have 55% more website visitors • 35% of consumer comments on Facebook Pages are compliments • 9/10 mobile searches lead to action – over half lead to purchase • 40 % of accounts and 8% of messages on social media sites are spamhttp://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
• Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers• 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites• 94% of corporates use social media and 85% say it’s given their business more exposure• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media• 83% of people who complained on Twitter loved the response from those companies that did make the efforthttp://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
People do things differently these days http://www.flickr.com/photos/60861613@N00/5604005312
People engage with what intereststhem, rather than what they are told to do http://www.flickr.com/photos/40645538@N00/3545842064
In other words, associations have to go to where the people are, rather than the other way around http://www.flickr.com/photos/52374288@N02/5652164865
People do not commit to a cause for a lifetime these days http://www.flickr.com/photos/51035555243@N01/2402200306
Huge competition for people’stime, commitment, and money http://www.flickr.com/photos/60782951@N00/5253461553
People want value for their time, commitment and money http://www.flickr.com/photos/11738433@N03/4052671706
People want to be part of the conversationhttp://www.flickr.com/photos/73645804@N00/864731205
Connect at a personal levelhttp://www.flickr.com/photos/10488545@N05/1865482908
Social media allows associations to betransparent in thoughts and processes http://www.flickr.com/photos/41864721@N00/3292745130
Show the human side of their organisation,http://www.flickr.com/photos/94571281@N00/106913032
Provide immediate connection http://www.flickr.com/photos/36613169@N00/2737636716
Facilitate communication and collaborationhttp://www.flickr.com/photos/28362388@N00/3382838948
Share information and resourceshttp://www.flickr.com/photos/21745851@N00/2716614967
Keep people up to datehttp://www.flickr.com/photos/84988327@N00/223220975
Call to actionhttp://www.flickr.com/photos/30330906@N04/5867375103
What should go into a social media policy?• First of all, do a SWOT analysis…• How do members communicate and engage with you at the moment? What do your members want?• How do you engage with the greater community?• What works well now?..What needs to change? Where are the gaps?
What needs to change in yourassociation for social media to be able to work? http://www.flickr.com/photos/9805680@N07/3769904793
• How are you going to resource your social media presence?• Who is going to be responsible?• How are you going to manage passwords?• Copyright license for the information you share• How do you deal with negative feedback?• Who is going to moderate? How will you moderate?• What professional standards do you need to follow?• How will you encourage staff to use social media, both at work and at home?
How can social media be usedeffectively, yet professionally? http://www.flickr.com/photos/21560098@N06/3796822070
Be consistent about your brand http://www.flickr.com/photos/82298625@N00/4737348660
Very timely responseshttp://www.flickr.com/photos/31878512@N06/4644606033
Respond to negative as well as positive feedback http://www.flickr.com/photos/7900943@N06/2878804681
Leverage what is already happening in the community http://www.flickr.com/photos/46944516@N00/3717536433
Takes time to develop an onlinenetwork and/or community around your organisation http://www.flickr.com/photos/49503019876@N01/1804295568
You get out what you put in http://www.flickr.com/photos/28650594@N03/4834404563
What tools best suit associations?• Where are your members? What technologies are they using?• What is their internet connections like?• How mobile are they?• What are their digital literacy skills?
Remember: it’s not about the technology but how you use it!
Resources• Associations and social media: http://www.slideshare.net/sarahs/associations-and- social-media• Sarah Stewart: http://sarah-stewart.blogspot.com• www.mashable.com• Beth Kanter: http://www.bethkanter.org• Nancy White: http://www.fullcirc.com• The Thank You Economy: Gary Vaynerchuk• Effective Uses Of Social Media In Associations: http://www.slideshare.net/bkmcae/effective-uses-of- social-media-in-associations