ouBRANDSERIES         5 (online)BRANDSERIES          steps to          landing           the job         you want
Create, connect, share and customizeEven when we have a job, most of us are in search mode—we’re consistentlyseeking new w...
Q. have you or your company successfully hired            a candidate who was identifed or introduced          through a s...
Establish yourself onlineAre you really leveraging the powerof social sites like LinkedIn?A          t a minimum you proba...
175m                                                                                                                      ...
Create (and regularly update) your job board profileIt’s a good idea to create a job board profileon one of the key sites ...
Bring job posts to youThere are many great tools available to makeyour job search as effective as it can be.M            a...
Research the key markets for your skills                 These are the markets with the highest concentration of Science, ...
Customize to fit the opportunityNumerous small research studies suggest that recruitersspend very, very little time readin...
69%                                   of all annual hires are                                   the result of candidates’ ...
Talk to a recruiterRecruiters can help you get in front of large organizations evenwhen specific roles in your field haven...
Did you know that Kelly Services hires 9,100 new STEM (Science,technology, engineering, math) contractors every year? Last...
ou       BRAND        SERIES       BRAND        SERIESAbout the AuthorErin Kish is the University Talent Specialist and Pr...
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5 (Online) Steps to Landing the Job You Want

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Even when we have a job, most of us are in search mode – we're consistently seeking new ways to expand our skill base, and to land a better role. With this in mind, we all need to find ways to stand out and ‘sell’ what we have to offer to our employer of choice. This idea is nothing new, but the ways in which we do this have changed.
Social media is being used at an ever-increasing rate to augment and refine the hiring process and how you present online is (at least) as important as how you present in person. For some roles, it is actually more important. So, if you want to stand out from other job seekers, begin to think of your online presence as another kind of resume.

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5 (Online) Steps to Landing the Job You Want

  1. 1. ouBRANDSERIES 5 (online)BRANDSERIES steps to landing the job you want
  2. 2. Create, connect, share and customizeEven when we have a job, most of us are in search mode—we’re consistentlyseeking new ways to expand our skill base, and to land a better role.W ith this in mind, we all need to find ways to stand out and ‘sell’ what we The five key steps to using both online and offline networking tools to increase your have to offer to our employer of choice. This idea is nothing new, but the employability are: ways in which we do this have changed.Social media is being used at an ever-increasing rate to augment and refine the hiring 1 Establish your digital presence, or online ‘brand’process and how you present online is (at least) as important as how you present inperson. For some roles, it is actually more important. So, if you want to stand out from 2 Create an employment profileother job seekers, begin to think of your online presence as another kind of resume. 3 Bring job posts to you 4 Customize your resume to fit the opportunity 5 Talk to a recruiter2
  3. 3. Q. have you or your company successfully hired a candidate who was identifed or introduced through a social network or social media? (% Yes) 15% increase from 2010 to 2012 73% 63% 58% 2010 2011 20123 Source: 2012 Jobvite Social Recruiting Survey
  4. 4. Establish yourself onlineAre you really leveraging the powerof social sites like LinkedIn?A t a minimum you probably have a profile page. But does it have a clear, professional photograph? Are you a static user who never posts or joins 2 Building a digital portfolio: set up a ‘catch-all’ page that hosts your resume, your blogs, links to your twitter feed etc. and provides people with a well-rounded conversations? While having a profile is a good first step, it’s even better if youwork to become an active user within these professional networks by: picture of who you are and what skills you have.• joining industry specific groups in your region/profession;• contributing to the discussion with meaningful dialogue; 3 Becoming more active in industry-specific websites, social media, recruiting forums, blogs etc. Make sure people know how to find you. Be prepared to give• expanding the network of people you know, including connecting with recruiters or other professionals in your industry; more than you get in social media!• following and starting conversations with people you want to work for.Once you’ve done this and you’re ready to invest more time and effort, consider refining 4 Share content that is interesting and accurately reflects who you are and start conversations or groups of your own.and expanding your activity online by: 5 Start following companies and leaders/specialists in your field that you’re1 Cleaning up your “digital dirt”: this includes removing or altering any content or posts that recruiters or employers might be able to access that damages your inspired by. This will help you better understand the organizations you seek to work for, and will ensure you have a good grounding in the issues affecting your industry employee ‘brand’ or reflects negatively on you. when you attend interviews.4
  5. 5. 175m LinkedIn boasts more than users, yet just half (50.5%) have a ‘complete’ profile5 Source: Powerformula.net “portrait of a LinkedIn User” infographic; http://holykaw.alltop.com/portrait-of-a-linkedin-user-infographic
  6. 6. Create (and regularly update) your job board profileIt’s a good idea to create a job board profileon one of the key sites in your market.A nd, it’s equally important to ensure you update and refresh it regularly. Not only does this ensure it accurately reflects your current skills, it also means that your resume will stay towards the top of the resume search results.By ensuring that your resume keywords are searchable, and that you list all of yourtechnical skills, you’re more likely to be found by people seeking your specific skill-set.Don’t forget to test that your resume is ‘print friendly’ and does not have margins thatforce the viewer to waste time adjusting it!Wherever you post information about yourself, ensure it’s up-to-date.6
  7. 7. Bring job posts to youThere are many great tools available to makeyour job search as effective as it can be.M any sites and apps will allow you to input specific criteria that will filter and • Internship Seeker: search available internships by location or role type. only send you roles that fit within that criteria via a mobile notification or • Kelly Career Network: search for a job and create a profile on a streamlined job e-mail. Some of the most popular include: search and profile management site, designed to help you find the job you’ve been• indeed.com: this is the #1 job site worldwide, with over 70 million unique visitors and looking for! With minimal effort you can locate numerous job opportunities, sign up 1.5 billion job searches per month it is available in 50+ countries and 26 languages, for job alerts, and create and manage your profile. By completing a profile, you will covering 94% of global GDP. be more likely to be found by one of Kelly’s recruiters for existing job opportunities. kellycareernetwork.com• CareerBuilder.com: this site allows you to post your resume, manage your search criteria and search for jobs in many parts of the world. By following your preferred companies on Facebook and LinkedIn, you’ll also hear about developments that might lead to job opportunities.• LinkedIn: connect with employers and recruiters to see their job posts. Add information about your skills and join groups, which will increase the number of job Another good idea is to actively research the ‘hot spots’ for jobs with your skill-set. If posts you can see. Seek validation of the skills you list from those within your network you’re prepared to relocate, or have experience working remotely across regions, make (this is an in-built feature of LinkedIn). that fact a key feature of your resume and any conversations you have with recruiters.7
  8. 8. Research the key markets for your skills These are the markets with the highest concentration of Science, Technology, Engineering and Mathematics jobs across the US. seattle minneapolis boston baltimore san francisco washington san jose Atlanta dallas San diego houston8 Source: STEM Careers: Demand is up for Today’s Innovators, Kelly Services
  9. 9. Customize to fit the opportunityNumerous small research studies suggest that recruitersspend very, very little time reading your resume.I f the “under 10 seconds” rule is true, then your resume has to work pretty hard to To capitalize fully on the 10-seconds-or-less that you have, tailor your resume to address grab attention quickly. It’s also likely that the ability for recruiters to search online the focus of the role you’re applying for. Be specific about the skills you have that align resumes for key words has contributed to this small window of opportunity to make with the job description. Don’t just update your objective, make sure you customize thean impression. details of your previous experience as it relates to the job description you’re applying for, and carry the theme right though the resume.Only a certain percentage of resumes even make it in front of a decision-maker, soit’s important to: Yes, all of this effort does take time, but try this little test and see if it works:• be honest Fold your resume in half. Does the top half (or first 10 seconds worth) sell you for the job• be direct and to-the-point you’re applying for? If not, get customizing!• be relevant.9
  10. 10. 69% of all annual hires are the result of candidates’ networking efforts10 Source: Department of Labor
  11. 11. Talk to a recruiterRecruiters can help you get in front of large organizations evenwhen specific roles in your field haven’t been advertised yet.T hey know what’s on the horizon in terms of expansions, organizational change Remember, networking is still a key way to find a job or internship. Don’t be afraid and significant projects. Look for a recruiter that specializes in the work you to reach out to people you know who might be hiring, and to add recruiters to your want to do so that they really understand your skill set and know what sets professional networks by approaching them directly with targeted, personalizedyou apart from other candidates. Be clear about your purpose and what you want to messages. Don’t just send the standard “I’d like to add you to my network”achieve in your career so that the recruiter can be targeted in which companies they message. Tell them why connecting with you is a good idea: research them,approach for you. know what they have to offer and sell the skills you know they’re looking for.11
  12. 12. Did you know that Kelly Services hires 9,100 new STEM (Science,technology, engineering, math) contractors every year? Last yearalone, 28,700 science, engineering and technology contractorsworked for Kelly at 98 percent of the Fortune 100 companies.Visit our job search site now: www.kellyservices.comReferences• http://www.kellyocg.com/Knowledge/KellyOCG_Blog/A_map_of_STEM/• http://recruiting.jobvite.com/resources/why-social-recruiting.php• http://www.bu.edu/today/2011/how-to-use-social-media-to-find-a-job/• http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=362x465• http://www.quintcareers.com/resume_posting_FAQ.html• http://websearch.about.com/od/enginesanddirectories/a/indeed.htm• http://www.careerealism.com/best-apps-job-search/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+careerealism+%28CAREEREALISM%29• 2012 Jobvite Social Recruiting Survey• 2011 Jobvite Social Recruiting Survey• Kelly Global Workforce Index 2011• Kelly Global Workforce Index 2012• Powerformula.net “portrait of a LinkedIn User” infographic; http://holykaw.alltop.com/portrait-of-a-linkedin-user-infographic• STEM Careers: Demand is up for Today’s Innovators, Kelly Services• Department of Labor12
  13. 13. ou BRAND SERIES BRAND SERIESAbout the AuthorErin Kish is the University Talent Specialist and Professional Recruiterat Kelly Services. Erin’s focus within higher education targets key schoolsand universities to gain valuable recruits for our customers. She isinstrumental in the development and support of building relationshipswith university contacts to showcase Kelly Services’ opportunities andplace their most sought after students. Erin holds a Bachelors of Science Degree in HumanResource Development and a Masters of Business Administration with a concentration inManagement Information Systems from Oakland University.About KellyKelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kellyoffers a comprehensive array of outsourcing and consulting services as well as world-class staffingon a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kellyprovides employment to more than 550,000 employees annually. Revenue in 2011 was $5.6billion. Visit www.kellyservices.com and connect with us on Facebook, LinkedIn, & Twitter.Download The Talent Project, a free iPad app by Kelly Services.This information may not be published, broadcast, sold, or otherwise distributed without prior written permission from the authorized party.All trademarks are property of their respective owners. An Equal Opportunity Employer. © 2012 Kelly Services, Inc. EXIT
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