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4 kippbodnar-120207140346-phpapp02 4 kippbodnar-120207140346-phpapp02 Presentation Transcript

  • Social MediaLead Generation
  • I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
  • I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
  • #B2BSM
  • I am a dork.
  • We’ve got aa Problem.
  • 73% of CEOsdon’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  • Marketing isn’tArts and Crafts.
  • We’re creative.
  • Anopportunity, nota problem.
  • Youropportunity, toshine.
  • Leads fixthe problem.
  • What is aLead?
  • LEADS AREA PROXYFOR SALES.
  • Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar Tweet This! #B2BSM
  • What is aSocial Media?
  • Social Mediaisn’t huggingcustomers.
  • Social Media that doesn’t drive revenue is destined for failure.@KippBodnar Tweet This! #B2BSM
  • How Social Media LeadsHappen1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
  • InformationTransactions
  • 3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:
  • 1 Build Social Media Reach 2 Maximize Content Discovery3 Conversion Ubiquity
  • 1 Build Social Media Reach
  • BuildSocial MediaReach.
  • Follow. Friend.Connect.
  • Share lots oflinks.
  • BITLY, 9/2011The shelf life of a social media link is 3 hours.
  • AutomaticSharing
  • Leverageexistingcontacts.
  • Use email forreach building.
  • 2 Maximize Content Discovery
  • Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
  • ContentCalendar.
  • Build socialthank you pages.
  • 3 Conversion Ubiquity
  • Marketing ismath.
  • What is aCall-to-Action?
  • Place CTAsEverywhere.
  • Google.com/DFP
  • Testing CTAs aid testing.
  • What canyou stopdoing ?
  • Build Social Media1 Reach 2 Maximize Content Discovery3 Conversion Ubiquity
  • Mastered theMystery.
  • Proved theCEO Wrong.
  • You’re theStar.
  • THANK YOU.