Top Digital Trends

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Top Digital Trends for 2012: Where Does Social Fit in? ,[object Object],[object Object],[object Object],[object Object]

Digital Trends for 2012 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Agenda ,[object Object],[object Object],[object Object],- Content Curation: Leveraging this Growth - Social Media ROI: Prove your Value - Magnetic Content

Social network advertising will see 42.2% revenue growth in 2012

Social networks will receive 11.7% of US online ad spending in 2013

Increases in device adoption, content usage and online advertising are fostering a climate of opportunity for digital marketers

Social and Mobile Importance Continues to Grow

Social Media Demands Magnetic Content ,[object Object],[object Object],[object Object],“ The ad is yesterday. Content is the future.” —Oliver Newton, head of emerging platforms at Starcom MediaVest, quoted in the UK Online Publishers Association website, February 22, 2011 “ You’ll start to see us—and in general the industry—move away from just the static push advertising to more engaged conversations.” —Scott Kelly, digital marketing manager at Ford Motor Co., in an interview with eMarketer , February 8, 2011

Seven Best Practices for Magnetizing Customers through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Excerpt from Digital Impact: The Two Secrets to Online Marketing Success by Vipin Mayer and Geoff Ramsey

Growth in video viewership reflects the widespread availability of digital content

Video will remain the fastest-growing type of online advertising through 2015

Marketers are also interested in curating content to drive outcomes ,[object Object]

Marketers are also interested in curating content to drive outcomes ,[object Object],[object Object],[object Object],[object Object]

Despite limited results, marketers are optimistic about social media ROI

[object Object],[object Object],Conclusions: Top Digital Trends for 2012

Ultimately, success in Digital Media and marketing comes down to staying on top and ahead of the trends Jesse Catlin Direct: (212) 763-6084 Mobile: (646) 709-1222 [email_address] @JHCDigital

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