Outside the Box Job Searching - A Brand New You
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Outside the Box Job Searching - A Brand New You

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  • Downside – a brand could limit youBut… if you brand effectively you will create far more interest in the areas you want to be noticed in vs. a little interest in many areas that might not matter much to you Caution would be to think big picture… so that you don’t limit, but you are specific enough…

Outside the Box Job Searching - A Brand New You Outside the Box Job Searching - A Brand New You Presentation Transcript

  • A “Brand”New You Sarah Rach-Sovich
  • What isBranding?
  • Do yourecognize these?
  • It’s about…• Conversations• YOU• Your “customers”
  • Key Components • Consistency•Memorability
  • The only thing thatgets immediate relief Why? from change is… a wet baby! • Generalists – Out • Specialists – In • Downside? • Upside? • Caution
  • Simple Steps• 1. Identify your brand• 2. Implement
  • Pieces of the puzzle• Internal vs. external• Self-impression vs. how other perceive you
  • Questions• Who are you?• What can you do for and with ____?• What is your niche?• A path back to you
  • Define yourself• Values• Passion• Gifts• Personality• What makes you unique• Expert status
  • Think about it…
  • Other ideas• Ask others• Look at recommendations• Review your work
  • • Resume/Cover Letter• Networking – Business cards – Signatures – Voicemail• Interview
  • Implementation• Portfolio/E-Folio• Online Presence – LinkedIn – Facebook – Twitter – Pinterest – Blog
  • Specific Ideas• Header/Font • Dress• “Feel” • Photos• Basic Info • Philosophy• Expert status • Put your name on it• Same language
  • Do you realize?• You are already creating a brand! – Everyday impressions – Digital footprint “trustworthy, engaging, ethical communicator”
  • Branding For A Specific Audience• It is like tailoring a resume/cover letter• What do you have that speaks to that position or employer
  • • It takes time to develop• Re-evaluate and change if needed