GA UXDi Fall 2013 Group/Class Project - Team Netflix
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GA UXDi Fall 2013 Group/Class Project - Team Netflix

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Class project for General Assembly UXDi Fall 2013, team Netflix. The assignment required the design of a groups feature within Netflix--including design research, planning, prototyping, and, of ...

Class project for General Assembly UXDi Fall 2013, team Netflix. The assignment required the design of a groups feature within Netflix--including design research, planning, prototyping, and, of course, testing.

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GA UXDi Fall 2013 Group/Class Project - Team Netflix Presentation Transcript

  • 1. Groups Rafai Eddy, Tran Nguyen, Sarah Papp, Ahna Rao UXDi - GA - Fall 2013 Class Project Monday, September 30, 13
  • 2. Netflix Groups Description The Challenge: Netflix has decided to create movie lover groups so people can discover movies through like-minded folks. The Solution: Netflix Groups allows movie lovers to: ★ Find new movies to watch based on user-generated selections ★ Create or join groups around the movies they love ★ Take turns selecting movies for their group to watch ★ Be recognized as a tastemaker ★ Watch movies in sync with their fellow group members ★ Discuss movies with their group Monday, September 30, 13
  • 3. U M R Light Hearted Comedy Members Recently Watched InviteChat Legally Blonde Upcoming : Monday 9:00 pm PST < < Tropic Thunder Live Chat 9/20 Group Home CreateMy Groups Upcoming : Monday 9:00 pm PST < Recommended for Kaci Light Hearted Comedy Zoolander Chat 9/13 Send 2 2 Awesome! Hilarious movie! ROFLcopter! The Blue Steel pose will be my new look | Legally Blonde Key Screens Group Page My Groups Home Chat/Discussion Monday, September 30, 13
  • 4. planning Monday, September 30, 13
  • 5. Initial Process Competitive Analysis Business Objectives User Research Monday, September 30, 13
  • 6. User Research Monday, September 30, 13
  • 7. User Research FindingsMethod Opportunity Monday, September 30, 13
  • 8. Monday, September 30, 13
  • 9. Community Family Culture TV Shows “me time” Taste makers Film Lovers Affinity Diagramming Monday, September 30, 13
  • 10. Community Family Culture TV Shows “me time” Taste makers Film Lovers Affinity Diagramming Monday, September 30, 13
  • 11. Key characteristics • 30 years old • College graduate • Married and working mother • Experience Designer Habits • Watches over 8 hrs per week • Follows live shows • Watches with entire family and/or friends • Loves to watch: ✦ Live shows - convenience ✦ Documentaries - alone ✦ Films - mostly alone or with a friend Motivations • Time with husband and children • Consistency with her schedule • Not requiring a babysitter • To keep up with current events • Stay up to date in social circles Background: Kaci is a busy interior designer with an active young family. She lives in Oakland with her two small children and elementary school teacher husband and works in San Francisco. Kaci is a huge movie buff and watches movies and TV shows with her family, just her husband, or with her friends. She also sometimes goes to see movies in theaters if no one else is interested and to get some "me" time. Her house is the center of her family's social circle and they often have extended family and their friends over to watch movies or have TV marathons. Kaci currently uses a long list of methods (including automated recommendations and word of mouth) to find out about new shows and movies and would love an easier way to find out about what's new and/or good.“I love hosting movie nights!” Kaci Monday, September 30, 13
  • 12. Scenarios Monday, September 30, 13
  • 13. Scenarios Wants better film recommendations Monday, September 30, 13
  • 14. Scenarios Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 15. Scenarios Wants to watch with friends Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 16. Scenarios Wants to watch with friends invite friends to your groups Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 17. Scenarios Wants to watch with friends Doesn’t want to leave the house invite friends to your groups Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 18. Scenarios Wants to watch with friends Doesn’t want to leave the house invite friends to your groups co-watch from home Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 19. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker invite friends to your groups co-watch from home Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 20. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker invite friends to your groups co-watch from home get recognized for your taste Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 21. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker Has a busy schedule invite friends to your groups co-watch from home get recognized for your taste Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 22. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker Has a busy schedule invite friends to your groups co-watch from home get recognized for your taste viewing times can be set in advance Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 23. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker Has a busy schedule Wants to discuss the film invite friends to your groups co-watch from home get recognized for your taste viewing times can be set in advance Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 24. Scenarios Wants to watch with friends Doesn’t want to leave the house Likes to be considered a taste maker Has a busy schedule Wants to discuss the film invite friends to your groups co-watch from home get recognized for your taste viewing times can be set in advance a chat feature facilitates discussion Wants better film recommendations discover through Netflix groups Monday, September 30, 13
  • 25. Design Hypothesis Monday, September 30, 13
  • 26. Design Hypothesis FindingsMethod Opportunity Monday, September 30, 13
  • 27. Conceptual Iteration Monday, September 30, 13
  • 28. Design Iteration Monday, September 30, 13
  • 29. Design Iteration Monday, September 30, 13
  • 30. Design Iteration Monday, September 30, 13
  • 31. Design Iteration Monday, September 30, 13
  • 32. Design Iteration Monday, September 30, 13
  • 33. Design Iteration Monday, September 30, 13
  • 34. Design Iteration: Prototype My groups Browse TV shows > Groups > Home Action & Adventure > Anime > Children > Drama > Kaci ▼ Group Home - - - - - - - 1 AT&T 12:00 PM 1 My Groups Recommended for Kaci Groups Create Find NETFLIX Monday, September 30, 13
  • 35. Light Hearted Comedy Upcoming in queue Mondays at 9:00 pm PDT Members chat invite Recently watched - - - - - - - - - - - - Design Iteration: Prototype < Group Home LINK Monday, September 30, 13
  • 36. design specification Monday, September 30, 13
  • 37. User Roles Group Member Watches movies (either co-watching or solo) Discusses movies with other Members Rates other members’ movie selection abilities Selects movies for Group to watch Group Creator Starts a Group Administers Group Potential Group Member Finds and sees the group through browsing or search OR Receives invitation to join a Group from a member Joins a Group Monday, September 30, 13
  • 38. Concept Model Group Page Discussion Board Search Results My Groups Recently Viewed Movies Movie Player Upcoming Movie Create Group Home Monday, September 30, 13
  • 39. Site MapSign In Home/ Browse Search Recs Menu Privacy Policy Sign Out Results Continue Watching Media Player Movie Detail Page My Groups Profile Genres Current Groups Rec’d Groups Group Page Create Group Form Confirm Edit Group Chat Select Movie Form Monday, September 30, 13
  • 40. Screen Flow: View a Movie Event My Groups Group Page Chat Member Up-voteRate Movie Invite Monday, September 30, 13
  • 41. Screen Flow: Find a Group Netflix Home Search Search Results Group Page Menu My Groups Monday, September 30, 13
  • 42. Screen Flow: Create a Group My Groups Create Group Form Invite Members Confirm Group Page Monday, September 30, 13
  • 43. Screen Flow: Invite a Friend My Groups Group Page Invite Members Selection Confirmation Monday, September 30, 13
  • 44. U M R Light Hearted Comedy Members Recently Watched InviteChat Legally Blonde Upcoming : Monday 9:00 pm PST < < Key Screens - Annotated Group Page Goal: Provide a location for users to see information such as recently viewed movies, upcoming movies for a particular group as well as to join or to invite members to join. Search Menu Invite New Members Recently viewed movies Members Upcoming Movie Chat Monday, September 30, 13
  • 45. U M R Group Home CreateMy Groups Upcoming : Monday 9:00 pm PST < Recommended for Kaci 2 2 Legally Blonde Key Screens - Annotated Group Home Goal: Provide a consolidated location for members to find their current groups, browse for recommended groups, and of course see what movies are coming up for co-watching. Search Menu Current Groups (that user is either member of or founded) Recommended Groups Create a group Upcoming Movie Monday, September 30, 13
  • 46. < Tropic Thunder Live Chat 9/20 Light Hearted Comedy Zoolander Chat 9/13 Send Awesome! Hilarious movie! ROFLcopter! The Blue Steel pose will be my new look | Key Screens - Annotated Chat/Discussion Goal: Provide discussion forum for group members about movies selected and watched by the groupSearch Menu Movie Topic Division Group Name Monday, September 30, 13