Society, Teens, & Risky Behavior
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Presentation developed for the Traffic Safety Summit held in Dallas, TX 11.15.07. Describes social norms in youth culture and how they contribute to risky behavior.
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Society, Teens, & Risky Behavior
- 1. Society, Teens,Society, Teens, & Risky Behavior& Risky Behavior An In-Depth Look at Social Norms Sarah Pahl, MSW Drug Prevention Resources, Inc. Drug Prevention Resources, Inc.
- 2. OverviewOverview • Defining Social Norms – MYTH – MEDIA – MISPERCEPTION • Keeping Teens Safe – Action Steps Drug Prevention Resources, Inc.
- 3. Defining Social NormsDefining Social Norms “As I researched, I became particularly interested in how perceptions are formed, how they govern the way we see, and how the way we see governs how we behave. It taught me that we must look at the lens through which we see the world, as well as at the world we see, and that the lens itself shapes how we interpret the world.” -Stephen Covey Drug Prevention Resources, Inc.
- 4. Defining Social NormsDefining Social Norms Elements of a Social Norm: • MYTH – Social Conversation “You’ll only get a ticket if you go more than 10 mph over the speed limit.” • MEDIA – Cultural Messages “It’s cool for guys to do stupid stunts, I see it on TV all the time!” • MISPERCEPTION – Attribution Theory “Everyone speeds.” Drug Prevention Resources, Inc.
- 5. MythMyth • Myths exist about every area of teen life… parents, acne, dating, crime, sex, drugs, etc. and are transmitted through social conversation • These myths perpetuate and reinforce incorrect information that shape a teens’ judgment and decision-making processes • Effective prevention: CORRECT MYTHS! Drug Prevention Resources, Inc.
- 6. MediaMedia Media Culture Supports Risk-Taking… “A few young men…said that shows [like Jackass] were ‘pretty funny’ or ‘really excellent, especially if you’re, like, wasted.’” –Anna Mundow, The Irish Times, 2002 Drug Prevention Resources, Inc.
- 7. MediaMedia Media Culture Supports Risk-Taking… “Everything in our culture encourages the abuse rather than the responsible use of cars and trucks, from the driver's licence as coming-of-age ritual through to TV commercials that sell speed, the fawning admiration of professional race-car drivers and the mass marketing of vehicles able to travel in excess of 200 kilometres an hour.” –Andre Picard, Globe and Mail, November 8, 2007 Drug Prevention Resources, Inc.
- 8. mediamedia The various forms of media teens interact with shape their view of the world. What are they taught through TV, advertisements, movies, music, video games, and internet? Drug Prevention Resources, Inc.
- 15. MisperceptionMisperception Behavior is influenced by incorrect perceptions about how other members of our social group think and act. Drug Prevention Resources, Inc.
- 16. MisperceptionMisperception Test your perceptions! How often do you think college students used alcohol in the last 30 days? Drug Prevention Resources, Inc.
- 17. MisperceptionMisperception Drug Prevention Resources, Inc. Alcohol Percent (%) Male Female Total Never Used 22.6 20.8 21.4 Used, but not in the last 30 days 10.7 13.8 12.8 Used 1-9 days 46.5 53.0 50.7 Used 10-29 days 19.3 12.2 14.6 Used all 30 days 0.9 0.2 0.4 National College Health Assessment – Fall 2006
- 18. MisperceptionMisperception Drug Prevention Resources, Inc. Percent (%) Never Used one or more days Used Daily Reported Use (total) Perception of Typical Use Reported Use (total) Perception of Typical Use Reported Use (total) Perception of Typical Use Alcohol 21.4 4.1 65.4 85.6 0.4 37.3 Cigarettes 66.4 13.7 14.0 51.9 4.2 34.4 Marijuana 69.4 22.2 11.9 59.4 0.8 18.4 National College Health Assessment – Fall 2006
- 19. Keeping teens safe:Keeping teens safe: Action stepsAction steps Myth • Focus on correcting myths • Pay special attention to the myths you and other adults may perpetuate Media • Advocate for responsible media messaging • Media literacy for teens Drug Prevention Resources, Inc.
- 20. Misperception • Social Norms Campaigns – Most of Us – Actuality – Keep the Drive Drug Prevention Resources, Inc. Keeping teens safe:Keeping teens safe: Action stepsAction steps
- 21. Keeping teens safe:Keeping teens safe: Action stepsAction steps Drug Prevention Resources, Inc.
- 22. Keeping teens safe:Keeping teens safe: Action StepsAction Steps Drug Prevention Resources, Inc.
- 23. Keeping teens safe:Keeping teens safe: Action stepsAction steps Drug Prevention Resources, Inc.
- 24. Keeping teens safe:Keeping teens safe: Action stepsAction steps Drug Prevention Resources, Inc.
- 25. Contact InfoContact Info Drug Prevention Resources, Inc. Sarah Pahl, MSW Drug Prevention Resources, Inc. 972-812-6312 spahl@dpri.com www.impactcommunities.com