slush pile -- the huge vat of unsolicited manuscripts that editors receive.
show the various books I brought
Books are sold on consignment. Bookseller can return unsold books to publisher for full credit. Those &#x201C;bargain bins&#x201D;? Authors get next to nothing when those sell. Books can be &#x201C;stripped&#x201D; (covers removed) and then destroyed instead of being returned to publisher. tons (literally) of books get pulped.
HUGE amounts of books get returned because they are not sold. Book publisher is on the hook for these. As a result, leery of taking on new authors because of the very high likelihood that the book won&#x2019;t sell and they&#x2019;ll lose a pile of money.
Understand that bookstores have very little risk in the traditional model.
getting into 1000s of bookstores across the country is quite a difficult problem. But now, things are changing. * direct sales * Amazon distribution * print on demand * and especially, e-books
more difficult than ever to get published. lulu and others make self-publishing possible.
Several authors have self-published and then gotten nice hefty book contracts from a major publisher once the book gets some traction in the marketplace.
The publishers are in a kerfluffle, but we as authors have options.
probably not going to be any different if you self-publish vs. publish.
publishers: provide an editor or ten self-publishing: you need to handle editing.
publisher does this for you. Self-publishing...you have to do it yourself or get help. some technical hurdles here. Consider a book designer, especially for the cover. We DO judge books by their covers.
One idea is to give away the e-book and charge for the printed book. Or, cheap e-books maybe a novella and then charge for the full novel?
The sky is the limit.
Include the e-book with print purchase?
Yes, they did rip some books off the Kindle after people bought them. Ironically, this included George Orwell&#x2019;s 1984.
You have to do this whether you have a publisher or not.
BUT...you have to write the book without an advance.
Of course, you probably have to write the book before a mass-market publisher will look at it, too.
piracy is easy. So make your books easy to buy and don&#x2019;t wrap them in DRM -- that just makes them harder to buy.
The only justification for DRM is when distribution of the content MUST be tracked, and the downsides of release exceed the upside. That is, classified government information.
iPad or not?
self-publishing has a lot of dreck. So, think about how to get your stuff out there and make people want it.
reputation authority sample chapters?
sorry, but paper is not compelling to the next generation, and distribution is a non-issue. Plus, there are possibilities with e-book that we don&#x2019;t have with paper.
just yesterday, a video from Penguin with interactive children&#x2019;s books. Games built in.
Use of iPad as a star chart to figure out what constellations you&#x2019;re looking at.
Kindle has dictionary built in.
which of these evokes strong brand recognition? Who publishes John Grisham? J.K. Rowling?
who is the brand here? the AUTHOR who publishes these authors? Do you know? second-strongest brand? NY Times! The publisher has abdicated; not even on the front cover. recommendation from the NY Times matters; but apparently, the publisher doesn&#x2019;t.
this is better. Also, not mass-market paperbacks.
Understanding Your Options in Book Publishing
Understanding your options
in book publishing
The traditional model
• Write a book.
• Try (in vain) to get it
• Literary agents
• Slush piles
• Query letters
• Rejection letters
• Author provides
• Publisher provides:
• Write a book.
• Pay someone to
• Get your friends
and family to buy it.
The traditional publisher’s
• Acquire certain hits.
• Make a pile of
money on the hits.
• Subside the losers.
• For a $30 hardcover
wholesales at $15.
• Author gets
Cover image from amazon.com
Remainders are the industry’s
Distribution. The reason you
need(ed) a publisher.
The situation today…
• Self-publishing is
• e-books are a big
• Nothing is certain.
It’s a good time to be an
• We have choices.
• Traditional publishing
• Go it alone with self-publishing.
• Or a hybrid model.
• e-books or print
• Lulu and CreateSpace—if you think you can
sell your book and just need someone to print
and ship it.
• Blurb—for coﬀee table books, especially one-
• Lightning Source and BookSurge—for small
publishers who want distribution support.
Book publishing—the process
• Write (and write
and revise and write
• Do it yourself.
• Hire a ghostwriter.
• Editorial quality at
publishers is much
lower than it used
• If you self-publish,
hire a freelancer?
• Print and print on
• e-books: Kindle and
• Distribution is (or
was) the core value
• Today, you can get
• e-book distribution
does not require
physical media or
• Used by Amazon
Kindle reader only
• Download software
from Amazon to
produce from PDF
or other source ﬁles
• Proprietary format
• Based on HTML
• Can include digital
• Supported by
• Can convert ePub to
• Will be the format used
by the Apple tablet
• Who is interested in your book?
• Mass market?
• Specialized audience?
• Find out how to reach your audience.
• You take on all aspects of publishing process.
• Royalty rates are much higher than with a
traditional publishing contract.
• Risk is minimal because you can print on
demand instead of creating huge inventory.
Digital rights management
• Protecting e-books from piracy, at least in
• Book publishers are terriﬁed of the music
• DRM is annoying and generally ineﬀective
Today’s hot issues
• Which e-book platform?
• Quality issues
• Publishing industry is built on the idea of the
publisher as the middleman. The Internet
aﬀects industries with middlemen
• Travel agencies
• Real estate
• Car sales
• e-books will dominate.
• e-books will include
new features that go
beyond what paper
• Barrier to entry to
publishing will be
• Only publishers with a
strong brand will