Overview of NonProfit Web Content Marketing Strategy Presentation for ESCHouston.org
Develop a Strategy for YourNonProﬁt’s Web Content!Crafting Content Marketing Campaigns that Attract and Retain Donors!Sarah M Worthy | email@example.com | @sarahmworthy | @tendenciAbbrev.Version
What is Content Marketing?YourwebsiteshouldremoveanybarrierstodonatingforvisitorsThink of it as the conversations between the people whosupport your .Org
Pull and Push Your ContentEarly Adopters respond better to inbound marketing......late adopters respond better to outbound marketingContentMarketingIntegratesInboundandOutboundTactics
“Per Dollar, Content Marketing Produces 3X More Leads”Why Web Content Marketing MattersContent Marketing ROI Whitepaper by Kapost and Eloqua
Content Marketing ROI Increases Over TimeWhy Web Content Marketing MattersContent Marketing ROI Whitepaper by Kapost and Eloqua
Attract New Donors and Keep Them Coming Back for More!Web Content Marketing Helps You GrowPotential Donor searches the webyour digital content
What’s Your Biggest Challenge?#1=NoTimeor$#2=Boring
Here’s What We’ll Discuss TodayNowthatwe’vecoveredtheWhy,here’stheHow...The Components of a Successful Content StrategyLow-Tech Ways to take Advantage of Digital ToolsReal Examples -> How do You Tell Your NonProfit’s Story onYour Website and Social Media?Sarah M Worthy | firstname.lastname@example.org |@sarahmworthy | @tendenci**bonus**Developing Your Content Strategy for Mobile Devices
My Goal Today is to Show YouHow to Get StartedRaiseyourhandifyouhaveacontentstrategy?
StrategyStrategy shows you where to focus your resources, you’re not supposed to be talking across all channels.. ﬁnd your niche1) Identify Audience3) Identify Your Unique Message4) Publish Content2) Set Measureable Goals
Open Source CMS 30 Second Evaluationover 61 million sites are built on WordPress,primarily a publishing platformIf you’re technical, Drupal can do just aboutanything, challenging for non-technical people tocustomize and manageSpecifically built for nonprofits, out of the boxfunctionality, “new kid” on the open sourceblock.Great for largely content-focused websites,limited customizations and extendedfunctionality.Use a Content Management System (CMS)
Save Time withContent TemplatesPredefinedfieldsandtemplatesmakeiteasiertocontrolhowcontentisadded.
Your Web Content StrategyTip:Tailoryourmessagingbasedonhowinvolvedwithyourorganizationtheyare.Speak Differently to Your Audience than Everyone else torise above the noiseCollaborate to get your content written - engage and ask yoursupporters to help youKeep your plan ﬂexible and be willing to adjust based onyour audience’s feedback and your NPO’s resourcesBe Clear About Your Goals Because they’ll be Your Roadmapshowing you where you’re going, where you’ve been, andwhere you are right now.Periodically measure where you are in relation to your plan,pause and be honest when it’s time to change something.
Don’t Forget the PeoplePersonalizeyourmessagesbetterbywritingjusttoonepersonatatime.www.schipul.com/people
My #Fave NPTech ResourcesHoustonNetsquaredisalocalresourceforNPO’sandNPTechProswww.nten.org www.eschouston.orgwww.idealware.orgwww.netsquared.orgwww.meetup.com/NET2Houstonwww.aspirationtech.org
Questions?Sarah M Worthy | email@example.com |@sarahmworthy | @tendenci
Hello,mynameisSarahandI’mavolunteerandaGeek!Content Community Challengeshttp://spacepts.comhttp://spaceuphouston.orghttp://startupweekend.orghttp://startupdigest.com/Houstonhttp://tendenci.com@sarahmworthy | @tendenci | @spaceuphou | @spacepts | @schipul | @NET2HoustonI’m Passionate about #NPTech
Thank You for Attending!Sarah M Worthy | firstname.lastname@example.org |@sarahmworthy | @tendenci
Want More? Of Course You Do!Sarah M Worthy | email@example.com |@sarahmworthy | @tendenciRegister for theseUpcoming Seminars:Factors Every Nonprofit Website Needs for Effective Online FundraisingAugust 13, 2013 - Tuesday - Register On the ESCHouston.org WebsiteNovember 19, 2013 - Tuesday - Register On the ESCHouston.org WebsiteGetting a Handle on Your Nonprofits Content Marketing Strategy!