In 2005, you launched a dream and grew! industry leader that has set the it into an !Bar so high I imaginecan’t!working !for anyone !else.!
In 2012, I want to launch my DREAM and become BigMachine’s newest Agent of Next !
I have THE RE LUTION VO SO And my proposi1on comes with virtually ZERO risk and yields INFINITE rewards! Engagement Growth Sales
The Vision!To further develop BMLG into a brand with its own unique voice that engages and unifies the fan base of all BMLG artists Let’ s rev o lut ionize t he way t he game is played!
BMLG is the fun label , with an INCREDIBLE story, the best artists, most passion for innovation!and the
Let’s capitalize on allthat BMLG is and makethe best, even better!using a brand strategy that greatly ! benefits artists and fans.!
Right now, BMLG is only engaging 12,000 likesas a brand 52 mil l ion l ikes Ar1sts 17,000 followersas a brand 21 mil l ion f o l l owers Ar1sts
I have developed a plan to:• Maximize opportunity!• Deliver more to artists and fans!• Revolutionize the status quo! Fans crave more engagement!
L et’s start wit h Media Solutions!More people communica1ng, connec1ng and interac1ng = with the BMLG brand. More exposure for all BMLG ar1sts. Develop a unique and fun voice for the BMLG brandto use in all media, promotions and marketing delivery.
conducted a research study to discover the behaviors and levels of engagement of music and concert lovers. Fans crave engagement and want to share their interests with friends!
Examples of Social Media Optimization! Strategies for both:• Fully integrate with BMLG branded Instagram, • Post quality and consistently Pinterest, etc. • Crea1vely share the news of all • Add links to ar1st Facebook pages, and the ar1sts concert informa1on • Throwback Thursday: Feature • Have weekly or monthly “features” old photos of ar1sts, old music • Post community building updates videos, etc. • U1lize promo1on “features” for ar1st releases i.e. 13 Days • Aggregate TwiYer list for all BMLG ar1sts’ • of Taylor or Family Feud/Family TwiYer feeds MaYers spoof for TBP’s new • Promote the use of #hashtags for concerts, album events, promo1ons, releases, etc. • Post fan photos and recaps • Re-‐Tweet when relevant to promote from shows heightened level of fan engagement • Adver1se other media pla[orms and their promo1ons
recently studied A Day In the Life of TwiYer and discovered: This confirms a huge opportunity for BMLG. People love sharing photos and seeing their friends’ photos.
Examples of Social Media Optimization! • Integrate with other media • Integrate with ar1sts’ accounts pla[orms • Start BMLG brand account • Board ideas: Ar1sts, Machinists, This • Track with #hashtags for special events is how we roll, Big Machine TV, • Promote and share Oﬃcial music/lyric videos, All access, Bucket list, Pinspira1on, Outnumber Hunger, Award shows, Radio friends, BMLG Style, etc. Film variety of video vigneYes: Big Machine Label Group • Short Q&As to get to know ar1sts • Backstage/behind the scenes footage • Hobbies and interests • Behind the scenes stories, pictures and video of photo shoots, album shoots, making of lyric videos, talk to Neil Perry about his design for the sophomore album cover, etc.
More suppor1ng ﬁndings from Fans are } wait ing t o hear fr om BMLG!
Examples of Social Media Optimization! Online community portal and• Add interviews with ar1sts to sta1on • During interviews play music that the BMLG mobile app ar1st likes • Use CrowdTwist or similar service to • Stream audio from concerts on BMLG create custom online fan sta1on, especially for concerts sponsored community to incen1vize, recognize by a Clear Channel radio sta1on and reward fans • Oﬀer exclusive incen1ves and beneﬁts to members • Access to exclusive contests and • Oﬀer a BMLG freebie with merchandise giveaways purchase at shows (loaded iTunes card • Cross-‐promote all BMLG ar1sts. of BMLG ar1sts, free BMLG t-‐shirt etc.) • Integrate media, promo1ons and • BMLG Machinist Badge marke1ng eﬀorts • Roadie Badge • Integrate bi-‐monthly newsleYer
More suppor1ng ﬁndings from B uild an exclusive c ommunit y and t hey wil l c ome!
Promotion Solutions! Free Wi-Fi : At BMLG ar1st concerts oﬀer free Wi-‐Fi as a fan perk and to encourage social media uploads. This can be made possible through a partnership (i.e. Verizon) Exclusive incentives for BMLG followers: Access to M&Gs, special tapings, 1ckets to award shows and events, opportuni1es to be an extra in a music video, unique merchandise, etc. Partnerships: Encourage and create more special promo1ons through partnerships like: Clear Channel, Brickyard 400, Outnumber Hunger, etc.
Promotion Solutions!BMLG booth: At fes1vals & select concerts have interac1ve booth with: • Merchandise • Ar1st memorabilia • Photo booth with uploads to Instagram, and online community • Pre-‐loaded iTunes cards with new ar1st music • Cardboard cut outs for photo ops • Small freebies like: fake taYoos, lanyards, hot wheels cars, koozies, race ﬂags, water boYles, and guitar picks -‐ all with the BMLG logo
Marketing Solutions! Cross-promote artists in a variety of ways There are TBP fans who would also love Greg!
Marketing Solutions! Create a distinct voice for brand: BMLG is the charisma1c, fun, independent label bea1ng all of the big dogs. Create this voice! Use the voice to convey the BMLG story and promise: • Other labels do not have this same advantage! Capitalize on brand power: • Ar1sts come ﬁrst at BMLG As you market and promote the • Willing to break down walls BMLG jewelry and clothing line. • Family/community atmosphere
Marketing Solutions!The Live BIG Campaign Live BIG—Celebra1ng those who dream big no maYer what their circumstances. There’s winning and then there’s winning despite the greatest of odds. Submit an underdog photo with cap1on or video and take part in the Live BIG movement. Your Facebook proﬁle picture will be added to our digital mosaic ﬂag, created in support of the men and women serving our country and all of those dreamers and innovators who refuse to accept the status quo. Fully integrate media and marketing strategize to maximize exposure and impact.
Impact! In one year I can get BMLG a 300% increase in media interactions! media! That’s more! tweets! Re-tweets! likes! impressions! followers! shares!engagement! comments! favorites!
Impact! I will setpromotion! goals to:! growth! satisfy fan demand for exclusivity! Build Increaseawareness fan base of of bmlg all bmlg brand! artists! Strengthen community and fan loyalty!
Impact!I can put BMLG on target to:! increase sales of music, merch and concerts tix! use holistic marketing! approach to sales and growth! develop a sds brand that even more artists and fans want to be part of! sales!
Bringing BIG ideas into focus! SarahM ontgomer y