Social Media and LinkedIn Workshop for Universities and Colleges

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Notes on slide 1

So – you want a JOB? You can’t just walk the walk you gotta talk the talk. Getting a JOB doesn’t mean a) ask for one, b) beg for one. It means you are… see next slide

On an organic level, what is a job? At the root of it, it is being -thoughful -passionate -and engaged Those three things TOGETHER will lead you on a path/journey/proccess/whatever to getting a job. The end justifies the means – you work hard, show people that you’re smart and actually can do things, and they’ll want to hire you. Think of it as an interview/audition without even having one. Every status update, connection you make, tweet, message, etc, is like an audition for a job that you don’t know exists and you don’t know if you want it.

# How to build a following of raving fans for your product or service How we do this: provide give aways, contests, opt in email box, groups Successes: My group on LinkedIn has 15,000 members.... providing a newsletter for the group Your show has 500,000 viewers without any advertizing... all social media and PR

Topic 1: How to get started with online networking sites like LinkedIn, Facebook, and Twitter:

What’s your company? What’s your website? What’s your blog?

MORAL OF THE STORY IS: Use power words!!!!!!!!!!! -headline -summary -expertise -current and past experience

Use the word “I”, not “Lewis Howes. Do not write in the 3 rd person. -

why this is bad What you should do instead… next slide

Talk about importance of groups -being in them -responding to and starting discussions -starting your own groups Next slide to illustrate importance/power of owning your own group

3 Action Steps: 1. Create an event on Facebook or LinkedIn events application 2. Stay active (status and profile updates) 3. Be ready to react

TA-DA! With social media, you hit 100% of the time. Why? Because you converge your interests and passions with people who actually care. You can connect to people on social media that

1 Group

NSW Department of Education at NSW Department of Education, added this to the group Social Media

Social Media and LinkedIn Workshop for Universities and Colleges - Presentation Transcript

Sarah Merion June 16, 2009 Social Media Seminar
What does getting a J-O-B r e a l l y m e a n ?
Thoughtful Interested Engaged
- "News controlled by the people, for the people.” @AlexShalman
- "Information content created by people using highly accessible and scalable publishing technologies” @danschawbel
- "People using technology to communicate” @athill
- "A bottomless discussion over coffee you enjoy with the smartest minds around–everyday :)” @craigmurray
- Idea, thought, information, and relationship exchange
- Connect and network
- Ask/answer questions
- Establish self as expert
- Gather research/data/resources
- Become a thought leader
- Stumble upon a job
Build a following of raving fans
The 4 Big Social Media Forces
Hierarchy Of Needs
ROCKSTAR YOU NEED A PROFILE!
- The Easy Stuff
- Headline
- Photo
- Status
- Summary
- Specialties
- URL
“ My Company” is BORING. = H U G E Opportunity Cost
“ Other” is the new Pink.
words use
POWER UP!!!
Don’t Be This Guy
Hi Sarah, It was so great meeting you last night at the Law School event! I really enjoyed hearing about what you do. Looking forward to connecting with you again. Best regards, Maureen
Tribe It Up!
Spark up some conversation!
You want a lot of these
- Twitter is a micro-blogging application that allows you to send tweets of up to 140 characters
This is what 140 characters looks like. It's actually longer than you might expect. If you add URLs, sometimes you have to get cr8tiv .
What Now?
With social media you hit 100% of the time