Transcript of "Friends for Youth Sample Social Media Policy for Volunteers"
Social Media/Networking Guidelines for VolunteersPurpose of social media/networking and this policyAGENCY encourages staff, Board members, volunteers, program participants/clients, and other supporters to be champions on behalf of the organization by spreading the word about the importance of AGENCY MISSION. We recognize that our greatest tool in recruiting new volunteers and attracting new supporters and donors is through word of mouth. Social Media/Networking Sites The rapid growth of communication through social media is emerging as opportunities for outreach, information sharing, and advocacy. Used responsibly, they provide an effective way to stay connected to and expand our community, be informed of new trends and topics, and share information and perspectives. These sites include, but are not limited to • Social networking sites like Facebook, Twitter, LinkedIn, and MySpace; • News sharing and bookmarking sites like Pinterest, delicious, and Digg; • Photo-‐ and video-‐sharing sites like ﬂickr and YouTube; and • Other forms of posting personal online content like web sites, blogs, vlogs, podcasts, chat rooms, forums and wikis. Public and Private Boundaries It is more important than ever that AGENCY advocates who choose to tell their story online understand what is recommended, expected, and required. Given the reach of the Internet, it’s important that when you use these various media, you follow some basic procedures that protect the privacy and confidentiality of our program participants/clients, as well as maintain our identity as a high-‐quality nonprofit organization. These policies apply to AGENCY staff when they participate in social media for work, but will also be considered if personal blog activities give the appearance of speaking for AGENCY. Adhering to the following points in either situation will provide protection for you, our program participants/clients, and AGENCY. Goals for Using Social Media AGENCY encourages staff, Board members, volunteers, program participants/clients, and other supporters to use the Internet to share their perspectives about our organization, our services, and our work. Our goals are • AGENCY GOALS We strongly emphasize the importance of understanding and following guidelines as listed below to all who participate in social media on behalf of AGENCY. These guidelines will continually evolve as new technologies and social networking tools emerge. Support for Using Social Media AGENCY does not intend to “police” the online community; on the contrary, we want to aggregate all the powerful stories AGENCY advocates are telling and showcase your individual contribution to the overall mission. We encourage you to embrace social media by providing you some guidelines without attempting to stifle your social voice. 1
Be responsible for what you write • When confronted with a difference of • Be fair, ethical, accurate, and honest. opinion, stay calm, express your • Always pause and think before points clearly and logically, and posting. correct mistakes when needed. • Acknowledge and correct mistakes • Include links – find out who else is promptly. blogging or posting about the same • While participating as an authorized topic and cite them with a link or spokesperson, you represent make a post on their blog when it is AGENCY at all times. appropriate. • All forms of online dialogue are individual interactions unless posted Respect brand, trademark, by authorized AGENCY personnel. copyright, and fair use laws • For your protection, do not post any Be authentic material that is copyrighted. • Write what you know. • Be yourself – and be transparent. Protect privacy, confidentiality, and proprietary infoConsider audience • Recognize that everything you write • Be sure you won’t alienate any or receive on a social media site is groups of readers. public. • Be sensitive about linking to content. • Respect and maintain the confidentiality about all aspects of Exercise good judgment and AGENCY that has been entrusted to common sense you. • Post meaningful and respectful • Don’t publish or cite personal details, comments. indentifying information, or • If you are unsure about the nature of photographs of AGENCY staff, Board your post, check with AGENCY staff members, volunteers, program or representative. participants/clients, and other supporters without their permission • Delete spam and/or comments that are off-‐topic or inappropriate. and, for program participants, without a signed release. • Use professional language and grammar; check spelling prior to • Do not copy full text, audio, or posting. photographs from any AGENCY sites onto a personal site or web page. • Understand that AGENCY can and will monitor employee use of social media/networking web sites. Bring value • Be respectful and professional to • Be active and timely. fellow volunteers, employees, • Use social networking to promote the business partners, competitors, and mission and vision of AGENCY. clients. Productivity mattersAppreciate concept of community • Ensure that your social networking • Community is a platform where your activities don’t interfere with your supporters or volunteers feel work or program commitments. comfortable sharing, connecting, and receiving help. 2
Special Social Media Policy for Volunteers Working with Youth Participants/Clients This special provision includes all other general policies related to information – writings and images – you share about your program participants/clients and AGENCY. To protect the confidentiality and privacy of all participants, the basis for our program’s integrity, please follow the additional guidelines listed below. What is acceptable to share: • First names; • Reflections on past meetings and activities from your perspective (if it is not confidential); and • Anything program participants/clients would be comfortable with other people reading What is NOT acceptable to share: • Anything that would in any way compromise the safety of program participants/clients; • Confidential identifying information like last names, address, telephone number, or which school he/she attends; • Details about upcoming meetings, including AGENCY activities; • Confidential referral information, including history of your program participants/clients’s family, educational experiences, and any physical, mental, emotional health or economic issues; • Information that would be hurtful or embarrassing if program participants/clients saw it posted; and • Photographs and/or identifying information about other volunteers and program participants/clients from AGENCY activities. If you are not sure about content you’d like to share, check with your STAFF CONTACT. Inform AGENCY if you do include any program-‐related content in your social media use. By providing your story to us through one of our sites, be aware that you authorize us to use your story in both online and offline formats. We may • Choose to link to your story from social networking or social media platforms to help illustrate the work that we do and share how we accomplish our mission; • Highlight your story in presentations to supporters; • Use your story in brochures, direct mail, publications, etc.; and • Use your photo, provided you have signed your photo release. You may find your story linked from other sites on the Internet. Owners of other sites do not need to ask our permission to link to our website or to specific pages in our site. Should a conflict arise, please do not use social media tools to confront or criticize AGENCY, our staff, our program participants, or our donors. If you have a problem or suggestions for improvements, please state them constructively and go through the proper channels – first, by contacting your STAFF CONTACT – to air your concerns and share your suggestions. 3