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Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
Moving the Needle: How SF Ruby Got to 18%
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Moving the Needle: How SF Ruby Got to 18%

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  • 1. Moving the Needle How SF Ruby got to 18% http://www.flickr.com/photos/lwr/839344289/ Saturday, February 20, 2010 1
  • 2. About me sarahmei (twitter, github) Photos copyright (clockwise starting from left) Christian Mehlfuhrer,Yukihiro Matsumoto, me, Pivotal Labs Saturday, February 20, 2010 2
  • 3. SF Ruby Meetup • Big! • Active! • http://meetup.com/sfruby Saturday, February 20, 2010 3
  • 4. The Problem 2% 98% Saturday, February 20, 2010 4
  • 5. Jan 2009 Jan 2010 2% 18% 98% 82% Saturday, February 20, 2010 5
  • 6. Jan 2011?? 50% 50% Saturday, February 20, 2010 6
  • 7. Coming up... • Our process • What we’ve gotten out of it • Why is it so hard? Saturday, February 20, 2010 7
  • 8. XTREME COMMUNITY 1. Set goals 2. Do events 3. Cultivate people Saturday, February 20, 2010 8
  • 9. XTREME COMMUNITY 1. Set goals 2. Do events 3. Cultivate people Saturday, February 20, 2010 9
  • 10. Set goals Focus on something you can fix. Be specific! Saturday, February 20, 2010 10
  • 11. Do Events Target Do the right kind of events. specific audiences. Saturday, February 20, 2010 11
  • 12. Tie in your goals http://www.flickr.com/photos/limonada/214375219/ Saturday, February 20, 2010 12
  • 13. Logistics Saturday, February 20, 2010 13
  • 14. Logistics The easy part! Saturday, February 20, 2010 14
  • 15. Logistics • Offer childcare • Offer nursing/pumping space • Get sponsors • Have an afterparty Saturday, February 20, 2010 15
  • 16. MEN • Yes! • Get them involved • They make great volunteers • Give volunteers drink tickets for the afterparty • W2.0 attendance model Saturday, February 20, 2010 16
  • 17. Cultivate people • Both sides of the pipeline • For women who’ve come to an event: • Follow up!! • Plan a series • Recruit women from the 1st to help with #2 Saturday, February 20, 2010 17
  • 18. Get new women in • Talk your events up, to everyone you meet • Buy a domain, throw up wordpress...UPDATE it • Print business cards, give them out constantly • Blog about it on your technical blog • Talk about it on facebook & twitter • Do talks, BoFs, meetups, etc., at conferences Saturday, February 20, 2010 18
  • 19. Get new women in • Be visible in your community • Put your name on events • Contribute to the mailing list • Ask questions after talks • DO TALKS! Saturday, February 20, 2010 19
  • 20. http://www.flickr.com/photos/davemorris/6057980/ Saturday, February 20, 2010 20
  • 21. What did we get? Expected: • More women at monthly meetups • Some who haven’t come to a workshop (critical mass!) Saturday, February 20, 2010 21
  • 22. What did we get? Unexpected: • More active & lively mailing list • More varied & interesting talks • More women volunteering to GIVE talks • MEN feel comfortable not knowing all the answers • More newbie-friendly events, by and for all genders Saturday, February 20, 2010 22
  • 23. Why is this so hard? • You need a woman (or 2) willing to be visible. • You need leadership who thinks it’s worth doing (or at least, won’t get in the way) • It’s a social problem. Saturday, February 20, 2010 23
  • 24. Why is this so hard? • You need a woman (or 2) willing to be visible. • You need leadership who thinks it’s worth doing (or at least, won’t get in the way) It’s a social problem Saturday, February 20, 2010 24
  • 25. Questions Saturday, February 20, 2010 25

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