Moving the
 Needle
                       How SF Ruby
                        got to 18%



                              ...
About me
                              sarahmei (twitter, github)




                                       Photos copyri...
SF Ruby Meetup
                     •        Big!
                     • Active!
                     • http://meetup.com/...
The Problem

                                  2%




                                  98%



Saturday, February 20, 2010...
Jan 2009              Jan 2010
                              2%
                                     18%




             ...
Jan 2011??


                               50%   50%




Saturday, February 20, 2010                6
Coming up...

                        •     Our process
                        • What we’ve gotten out of it
            ...
XTREME
                              COMMUNITY
                               1. Set goals
                               ...
XTREME
                              COMMUNITY
                               1. Set goals
                               ...
Set goals
            Focus on something
            you can fix.

                                  Be specific!

Saturday,...
Do Events
                                    Target
             Do the right
             kind of events.        specific...
Tie in your goals




                                       http://www.flickr.com/photos/limonada/214375219/

Saturday, Fe...
Logistics




Saturday, February 20, 2010               13
Logistics

                              The easy part!




Saturday, February 20, 2010                    14
Logistics
                     • Offer childcare
                     • Offer nursing/pumping space
                     •...
MEN
                         • Yes!
                         • Get them involved
                         • They make grea...
Cultivate people
                     • Both sides of the pipeline
                     • For women who’ve come to an even...
Get new women in
                     • Talk your events up, to everyone you meet
                     • Buy a domain, thr...
Get new women in
                     • Be visible in your community
                     • Put your name on events
      ...
http://www.flickr.com/photos/davemorris/6057980/

Saturday, February 20, 2010                                              ...
What did we get?
                                           Expected:

                     • More women at monthly meetup...
What did we get?
                              Unexpected:
     • More active & lively mailing list
     • More varied & i...
Why is this so hard?
                     • You need a woman (or 2) willing to be
                              visible.
 ...
Why is this so hard?
                     • You need a woman (or 2) willing to be
                              visible.
 ...
Questions



Saturday, February 20, 2010               25
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Moving the Needle: How SF Ruby Got to 18%

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Moving the Needle: How SF Ruby Got to 18%

  1. Moving the Needle How SF Ruby got to 18% http://www.flickr.com/photos/lwr/839344289/ Saturday, February 20, 2010 1
  2. About me sarahmei (twitter, github) Photos copyright (clockwise starting from left) Christian Mehlfuhrer,Yukihiro Matsumoto, me, Pivotal Labs Saturday, February 20, 2010 2
  3. SF Ruby Meetup • Big! • Active! • http://meetup.com/sfruby Saturday, February 20, 2010 3
  4. The Problem 2% 98% Saturday, February 20, 2010 4
  5. Jan 2009 Jan 2010 2% 18% 98% 82% Saturday, February 20, 2010 5
  6. Jan 2011?? 50% 50% Saturday, February 20, 2010 6
  7. Coming up... • Our process • What we’ve gotten out of it • Why is it so hard? Saturday, February 20, 2010 7
  8. XTREME COMMUNITY 1. Set goals 2. Do events 3. Cultivate people Saturday, February 20, 2010 8
  9. XTREME COMMUNITY 1. Set goals 2. Do events 3. Cultivate people Saturday, February 20, 2010 9
  10. Set goals Focus on something you can fix. Be specific! Saturday, February 20, 2010 10
  11. Do Events Target Do the right kind of events. specific audiences. Saturday, February 20, 2010 11
  12. Tie in your goals http://www.flickr.com/photos/limonada/214375219/ Saturday, February 20, 2010 12
  13. Logistics Saturday, February 20, 2010 13
  14. Logistics The easy part! Saturday, February 20, 2010 14
  15. Logistics • Offer childcare • Offer nursing/pumping space • Get sponsors • Have an afterparty Saturday, February 20, 2010 15
  16. MEN • Yes! • Get them involved • They make great volunteers • Give volunteers drink tickets for the afterparty • W2.0 attendance model Saturday, February 20, 2010 16
  17. Cultivate people • Both sides of the pipeline • For women who’ve come to an event: • Follow up!! • Plan a series • Recruit women from the 1st to help with #2 Saturday, February 20, 2010 17
  18. Get new women in • Talk your events up, to everyone you meet • Buy a domain, throw up wordpress...UPDATE it • Print business cards, give them out constantly • Blog about it on your technical blog • Talk about it on facebook & twitter • Do talks, BoFs, meetups, etc., at conferences Saturday, February 20, 2010 18
  19. Get new women in • Be visible in your community • Put your name on events • Contribute to the mailing list • Ask questions after talks • DO TALKS! Saturday, February 20, 2010 19
  20. http://www.flickr.com/photos/davemorris/6057980/ Saturday, February 20, 2010 20
  21. What did we get? Expected: • More women at monthly meetups • Some who haven’t come to a workshop (critical mass!) Saturday, February 20, 2010 21
  22. What did we get? Unexpected: • More active & lively mailing list • More varied & interesting talks • More women volunteering to GIVE talks • MEN feel comfortable not knowing all the answers • More newbie-friendly events, by and for all genders Saturday, February 20, 2010 22
  23. Why is this so hard? • You need a woman (or 2) willing to be visible. • You need leadership who thinks it’s worth doing (or at least, won’t get in the way) • It’s a social problem. Saturday, February 20, 2010 23
  24. Why is this so hard? • You need a woman (or 2) willing to be visible. • You need leadership who thinks it’s worth doing (or at least, won’t get in the way) It’s a social problem Saturday, February 20, 2010 24
  25. Questions Saturday, February 20, 2010 25

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