Genre lesson
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Genre lesson

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Introduction to Genre

Introduction to Genre
Brief history
Questions to ask comparing your own product
Theory -link to Ryall
Theory - Branston & Stafford
Glossary

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Genre lesson Genre lesson Presentation Transcript

  • Genre codes & conventions
    Genre activity
  • Questions
    • List as many Genre as you can think of
    • Pick two and identify the conventions
    ~(typical mise en scene, character, iconography, narrative, sound etc.)
    • Can you clearly label your product or the real media product you selected to use as a comparison to your own? –(Is Genre easily defined? If not why?)
    • Compare Genre study to your own portfolio- (How generic is your teaser? Does it adhere to conventions or how does it break them?)
  • History of genre
    Theatre began in Ancient Greece 2nd/3rdCentury where plays were performed as religious rituals. These developed into the first tragedies and were used as catharsis (emotional release - purging)
    Over the years they developed and by Elizabethan times ,Shakespearian (1531-1592)
    Plays were identified as a comedy or tragedy
    For “film” originally the studio system (1920s-1950s) produced set-recipe films so the audience knew what to expect.
    Over the years audiences wanted more so specialised films were released and aimed at ‘niche’ audiences.
    In order to categorise films academics used either auteuran artist ,often Director, with a certain style or signature to his/her films (e.g. Hitchcock, Tarantino, Cohan Brothers) or genre as a way of identifying and comparing films.
    Over more recent years with media literate audiences film genres have changed and adapted creating cross-generic or hybrids e.g. drama-documentary, horror-comedy that appeal to larger audiences.
  • Contemporary Genre
    Contemporary theorists tend to emphasize the importance of the semiotic notion of intertextuality: of seeing individual texts in relation to others
    Most films use sub-genres
    e.g. action adventure, romantic comedy, psychological thriller
    Hybrid texts mix and match a range of genres. They use already popular and proven formula attracting a larger and often already established audience.
    Bricolage:
    The process of deliberately ‘borrowing’ or adapting the codes and conventions –signs or specific elements from different styles or genres in order to create something new.
    Kill Bill,2003 Quentin Tarantino Thriller, Comic book, Kung Fu
    The Matrix,1999 Wachowski brothers, Science Fiction, Comic Book, Fantasy
    Shanghai Noon,2000 Tom Dey Action, Western, Comedy, Kung Fu
    Auteurs are film-makers who have created their own individual style that becomes recognisable to them. They are adept at transforming established genre into something new and unique.(e.g. Tarantino, Cohen Brothers, Hitchcock)
  • Genre
    Create one or two slides:
    • Theorist
    • Theory
    • Argument
    Use at least one example to support or refute the argument
    The Future?
    How do you see the future of genre
  • In pairs
    Describe the history of genre to them-explain how genres have developed and why?
    Explain your theorist’s theory of genre
    Discuss possible future of genre
    Ryall’s Theory
    http://prezi.com/38xmyvlm4pcc/genre-reigatemedia/Genre Theory Ryall
    Critical Perspective blog
  • Repertoire of Elements
    Branston & Stafford (also associated with Neale)
    Genres are no longer fixed elements but rather
    ‘repertoires of elements’, fluid systems of learnt conventions and expectations.
    • Audio / visual codes
    • Style (the way in which the technical elements are used)
    • Narrative (storyline – how the story is told)
    • Iconography (symbolic representation of images)
    • Characters
  • Branston & stafford (Neale)
    Teaser –trailer analysis
    Style
    Narrative
    Audio / visual codes
    Your Teaser- trailer
    Iconography
    Characters
    What repertoire of elements have you used in your teaser-trailer? *compare to an existing real product
  • Add definitions to each term
    terminology
    Glossary
    Niche
    Hybrid
    Intertextuality
    Cultural Imperialism
    Hegemony
    Iconography
    Ideology