~(typical mise en scene, character, iconography, narrative, sound etc.)
Can you clearly label your product or the real media product you selected to use as a comparison to your own? –(Is Genre easily defined? If not why?)
Compare Genre study to your own portfolio- (How generic is your teaser? Does it adhere to conventions or how does it break them?)
History of genre Theatre began in Ancient Greece 2nd/3rdCentury where plays were performed as religious rituals. These developed into the first tragedies and were used as catharsis (emotional release - purging) Over the years they developed and by Elizabethan times ,Shakespearian (1531-1592) Plays were identified as a comedy or tragedy For “film” originally the studio system (1920s-1950s) produced set-recipe films so the audience knew what to expect. Over the years audiences wanted more so specialised films were released and aimed at ‘niche’ audiences. In order to categorise films academics used either auteuran artist ,often Director, with a certain style or signature to his/her films (e.g. Hitchcock, Tarantino, Cohan Brothers) or genre as a way of identifying and comparing films. Over more recent years with media literate audiences film genres have changed and adapted creating cross-generic or hybrids e.g. drama-documentary, horror-comedy that appeal to larger audiences.
Contemporary Genre Contemporary theorists tend to emphasize the importance of the semiotic notion of intertextuality: of seeing individual texts in relation to others Most films use sub-genres e.g. action adventure, romantic comedy, psychological thriller Hybrid texts mix and match a range of genres. They use already popular and proven formula attracting a larger and often already established audience. Bricolage: The process of deliberately ‘borrowing’ or adapting the codes and conventions –signs or specific elements from different styles or genres in order to create something new. Kill Bill,2003 Quentin Tarantino Thriller, Comic book, Kung Fu The Matrix,1999 Wachowski brothers, Science Fiction, Comic Book, Fantasy Shanghai Noon,2000 Tom Dey Action, Western, Comedy, Kung Fu Auteurs are film-makers who have created their own individual style that becomes recognisable to them. They are adept at transforming established genre into something new and unique.(e.g. Tarantino, Cohen Brothers, Hitchcock)
Use at least one example to support or refute the argument The Future? How do you see the future of genre
In pairs Describe the history of genre to them-explain how genres have developed and why? Explain your theorist’s theory of genre Discuss possible future of genre Ryall’s Theory http://prezi.com/38xmyvlm4pcc/genre-reigatemedia/Genre Theory Ryall Critical Perspective blog
Repertoire of Elements Branston & Stafford (also associated with Neale) Genres are no longer fixed elements but rather ‘repertoires of elements’, fluid systems of learnt conventions and expectations.
Audio / visual codes
Style (the way in which the technical elements are used)
Branston & stafford (Neale) Teaser –trailer analysis Style Narrative Audio / visual codes Your Teaser- trailer Iconography Characters What repertoire of elements have you used in your teaser-trailer? *compare to an existing real product
Add definitions to each term terminology Glossary Niche Hybrid Intertextuality Cultural Imperialism Hegemony Iconography Ideology