Genre lesson

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Introduction to Genre
Brief history
Questions to ask comparing your own product
Theory -link to Ryall
Theory - Branston & Stafford
Glossary

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Genre lesson

  1. 1. Genre codes & conventions<br />Genre activity <br />
  2. 2. Questions<br /><ul><li>List as many Genre as you can think of
  3. 3. Pick two and identify the conventions </li></ul>~(typical mise en scene, character, iconography, narrative, sound etc.)<br /><ul><li>Can you clearly label your product or the real media product you selected to use as a comparison to your own? –(Is Genre easily defined? If not why?)
  4. 4. Compare Genre study to your own portfolio- (How generic is your teaser? Does it adhere to conventions or how does it break them?)</li></li></ul><li>History of genre<br />Theatre began in Ancient Greece 2nd/3rdCentury where plays were performed as religious rituals. These developed into the first tragedies and were used as catharsis (emotional release - purging) <br />Over the years they developed and by Elizabethan times ,Shakespearian (1531-1592)<br />Plays were identified as a comedy or tragedy<br />For “film” originally the studio system (1920s-1950s) produced set-recipe films so the audience knew what to expect. <br />Over the years audiences wanted more so specialised films were released and aimed at ‘niche’ audiences.<br />In order to categorise films academics used either auteuran artist ,often Director, with a certain style or signature to his/her films (e.g. Hitchcock, Tarantino, Cohan Brothers) or genre as a way of identifying and comparing films.<br />Over more recent years with media literate audiences film genres have changed and adapted creating cross-generic or hybrids e.g. drama-documentary, horror-comedy that appeal to larger audiences.<br />
  5. 5. Contemporary Genre<br />Contemporary theorists tend to emphasize the importance of the semiotic notion of intertextuality: of seeing individual texts in relation to others <br />Most films use sub-genres<br />e.g. action adventure, romantic comedy, psychological thriller<br />Hybrid texts mix and match a range of genres. They use already popular and proven formula attracting a larger and often already established audience.<br />Bricolage:<br />The process of deliberately ‘borrowing’ or adapting the codes and conventions –signs or specific elements from different styles or genres in order to create something new.<br />Kill Bill,2003 Quentin Tarantino Thriller, Comic book, Kung Fu<br />The Matrix,1999 Wachowski brothers, Science Fiction, Comic Book, Fantasy<br />Shanghai Noon,2000 Tom Dey Action, Western, Comedy, Kung Fu<br />Auteurs are film-makers who have created their own individual style that becomes recognisable to them. They are adept at transforming established genre into something new and unique.(e.g. Tarantino, Cohen Brothers, Hitchcock)<br />
  6. 6. Genre<br />Create one or two slides:<br /><ul><li>Theorist
  7. 7. Theory
  8. 8. Argument</li></ul>Use at least one example to support or refute the argument<br />The Future?<br />How do you see the future of genre<br />
  9. 9. In pairs<br />Describe the history of genre to them-explain how genres have developed and why?<br />Explain your theorist’s theory of genre<br />Discuss possible future of genre<br />Ryall’s Theory<br />http://prezi.com/38xmyvlm4pcc/genre-reigatemedia/Genre Theory Ryall<br />Critical Perspective blog<br />
  10. 10. Repertoire of Elements<br />Branston & Stafford (also associated with Neale)<br />Genres are no longer fixed elements but rather <br />‘repertoires of elements’, fluid systems of learnt conventions and expectations.<br /><ul><li>Audio / visual codes
  11. 11. Style (the way in which the technical elements are used)
  12. 12. Narrative (storyline – how the story is told)
  13. 13. Iconography (symbolic representation of images)
  14. 14. Characters</li></li></ul><li>Branston & stafford (Neale)<br />Teaser –trailer analysis<br />Style<br />Narrative<br />Audio / visual codes<br />Your Teaser- trailer<br />Iconography<br />Characters<br />What repertoire of elements have you used in your teaser-trailer? *compare to an existing real product<br />
  15. 15. Add definitions to each term<br />terminology<br />Glossary<br />Niche<br />Hybrid<br />Intertextuality<br />Cultural Imperialism<br />Hegemony<br />Iconography<br />Ideology<br />

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