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The fox v 1
 

The fox v 1

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Fox theatre brief for integrated concepts

Fox theatre brief for integrated concepts

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    The fox v 1 The fox v 1 Presentation Transcript

    • The Fox
      Oakland California
    • The Fox
      The Fox is a Phoenix of the theater world, despite its severe state of disrepair and 40 dark years it has been fully restored and is now the flagship venue for Another Planet Entertainment.
      Another planet also uses the Greek Theatre, The Independent, Paramount Theatre, Oracle Arena and other Bay Area venues. They also produces both the Outside Lands Music & Arts Festival and Treasure Island Music Festival.
    • Time line:
      Original opening: 1928-1966
      Bought by the DeLucchi’s in 1963 for $340K their favorite movie spot in the 1930’s
      1973 Survived an arson fire
      1975 almost became a parking lot
      1978 became an historic landmark (also know as the world largest urinal)
    • Time line:
      bought by City of Oakland in 1996 for
      $3 million
      Phil Tagami who’s parents had their first date at The Fox lead the $75 million renovation
      The doors reopened in 2009
    • Why Advertise
      Make The Fox a destination not only because of the concert series that are featured but for the attributes and personality of the venue
      (think about the notoriety of CBGB, Madison Square Garden, Carnegie Hall, all of these venues are known within their musical genre and destination Venues)
    • Target:
      Patrons
      18-35
      Alternative music lovers, indie rock,
      May attend: SXSW, Outside lands, Hardly Strictly Blue Grass, Lollapalooza and Coachella
      Identifies with the concept of the Phoenix, undergoing their own coming of self experience
      Music carries meaning, specific bands and songs correlate to moments and events in their personal life.
    • smci
      The Fox is a Phoenix of the theater world
    • Recommended Media & Current online presence
      Posters
      Ambient around bay area
      Onsite at concert festivals and other another planet venues
      Online radio
      Social media
      http://twitter.com/#!/foxoakland
      http://www.thefoxoakland.com/