www.approachthemarket.co.uk
LinkedIn For Jobsearch
Bath University November 24th
2010
Sarah Cooper
www.approachthemarket.c...
www.approachthemarket.co.uk
Social Media For Jobsearch?
Why Bother?
● Figures from
Lindsay Pollak:
● 70% of employers
reje...
www.approachthemarket.co.uk
So What Do They Find?
● Google yourself
check first 5
pages
● What other
tools?
● Are you even...
www.approachthemarket.co.uk
www.approachthemarket.co.uk
LinkedIn Powerhouse
● 75million
professionals &
still growing
● All top
companies
represented
...
www.approachthemarket.co.uk
www.approachthemarket.co.uk
www.approachthemarket.co.uk
Good v Bad
www.approachthemarket.co.uk
40x more likely to get contact
if profile complete
From Mark Williams
● First name – what
you ...
www.approachthemarket.co.uk
Editing / Summaries
www.approachthemarket.co.uk
Summaries
● Skills and competencies
● Keyword rich
● Look good
● Engaging : not just pretty, c...
www.approachthemarket.co.uk
Keywords
● Importance Of SEO
● Use Them Relevantly
● How To Find Them
● Job Specs And Adverts ...
www.approachthemarket.co.uk
Personal Branding
● What is it?
● Elevator pitch, value statement:
● Jorgen Sundberg
● Who You...
www.approachthemarket.co.uk
Experience
www.approachthemarket.co.uk
Experience
●
●
●
● Different approaches
● Change layout of profile, e.g education
first
● Must...
www.approachthemarket.co.uk
Transferable Experience
● Gayle Howard :Look at any projects you
have been involved with
● Wha...
www.approachthemarket.co.uk
Achievements
● Selected for...out of...
● Devised.. created...
● Raised 'x' for 'y'
● Reduced,...
www.approachthemarket.co.uk
Now What?
● Job searching on Linked In
● Local company searching
● Building target lists
● Wat...
www.approachthemarket.co.uk
Networking
● Have this tool now use it!
● Network for life
● Size debate : volume v quality
● ...
www.approachthemarket.co.uk
Participation
● Can't take the social out of social media
● Relevant groups : join max 50 do n...
www.approachthemarket.co.uk
Tools
● Http://learn.linkedin.com/job-seekers
● Twitter integration : be careful
● Box.net tom...
www.approachthemarket.co.uk
Resources
Bill Boorman: http://socialjobsearch.wordpress.com/
Jorgen Sundberg: http://jorgensu...
www.approachthemarket.co.uk
Resources
www.approachthemarket.com
Relevant posts you might wish to visit:
5 Ways To Customis...
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Approach Linked In Bath Nov2010

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Using LinkedIn For Job Search

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  • V brief background my elevator pitch...
    How job search has changed
    What I did to find a job... story Grad agency advert, Haymarket assessment, gifraffe story
    2nd job referral, 3rd job agency, 4th direct application, 5th Network, 6th my own – my business through recession all through network, relationships..
  • TTS
    Story look them up as I'm making the intro even before sent CV!
    To have some influence over how others perceive you
  • Google first 5 pages
    Google alerts your name
    Especially built tools: twitter link / amykate
    Not listed don't worry change using powerhouses of the big three
    What do you want and need it to say expert in what? Looking for what?
    Bad : ReputationDefender.com before you even get there lock down settings : in resources, ask politely to remove explain situation no action so far for 10,000 removal requests.
    Court documents and news clippings cannot be removed.
  • Sheer size and does what it says on the tin.
    The effect of seo for google is amazing search on my name its my LinkedIn profile that appears first. Very active on Google common name first listed.
    Get found : Why are we not jumping straight into profile need to work they other way around when jobsearching what are the employers looking for.
  • So this is how we search : we use the advanced search link on the toolbar and focus on
    Keywords
    Job titles
    Area
    And if relevant industry.
  • These are the results
    Note how the keywords in the job title are important as they push you further up the results. Short attention spans
    I can then filter looking at connections 1, 2. 3 / group members /
    As many of us have free basic membership we are limited to only first 100 results so ranking even more important than normal
  • Some feel its better not to be there at all rather than either a bad profile or half hearted attempt never revisited
    Depends on field, but this is changing
    Important to all
    Certainly those trying to differentiate
  • This is what you need to complete
    Completed results top of page
    Who and what you offer professionally
    Photo relevant not pic of beach etc. B&W tight headshot further away relevant action – chef try to keep the same image across the web
    3 Recommendations to complete someone who 'managed' you
  • Use word to format. Spell check. White space important
    Not all subjective text summary just that. Look at later.
    Where to edit url for your name
    Edit all weblinks to give relevant titles
  • This stage ASK, people assume experts aren't looking
  • How Linked in uses SEO , KEYWORDS, activity
    Job titles important as we saw before remember alternative titles analyst / officer / advisor
    Relevantly can have list of specialities not a whole paragraph, fake jobs etc.
    Clouds to find keywords
    Important list use for CV job searches on boards Linkedin profile, other social media profiles, google etc
  • From employers pov what skills they are looking for
  • Leading with a verb
    Accomplishments not just tasks
  • Local search on approachthemarket
    How to watch, what to learn look out for, new hires backfill empty seats?
    Research names on adverts
    Talking to contacts what are you working on now, what difficulties are facing the business, what are the values / culture, significant changes
  • Size debate wide -many small- quality
    Who : 'space' 'geography' 'profession'
    Use intro feature
    Don't try to take to fast. Same rules apply offline. Wouldn't walk up to a stranger and say gis a job,
    Offer assistance, help.
    Don't focus on joining groups with other jobseekers
  • No weak answers “That's great” try to add to the discussion or comment thoughtfully
    Bill Boorman feels answers are like blog posts.
    Still sharp tight relevant answers attention spans are still short
    Ask on your footer / bio
    Beware self sabotage I have no experience... can't get a break … neg attitude
    Ask a question allows you to email 200 people! Powerful use carefully
    Updates what you are doing to develop yourself, keep up to date, beware declaring interviews
  • Linkedin Learn area
    Twitter must be on topic not the same audience or expectation
  • Approach Linked In Bath Nov2010

    1. 1. www.approachthemarket.co.uk LinkedIn For Jobsearch Bath University November 24th 2010 Sarah Cooper www.approachthemarket.co.uk @approachmarket www.uk.linkedin.com/in/sarahloucooper
    2. 2. www.approachthemarket.co.uk Social Media For Jobsearch? Why Bother? ● Figures from Lindsay Pollak: ● 70% of employers rejected a candidate because of information they found out about them online ● 85% of employers say that a positive online reputation influences their decision making process ● Careerbuilder state 53% of direct Employers & 83% recruiters use social media to 'look you up'
    3. 3. www.approachthemarket.co.uk So What Do They Find? ● Google yourself check first 5 pages ● What other tools? ● Are you even listed? ● What does good look like? ● Ok that's bad now what? ● Use the big three of the moment: Facebook / Twitter / LinkedIn ● Lock down your relevant security settings
    4. 4. www.approachthemarket.co.uk
    5. 5. www.approachthemarket.co.uk LinkedIn Powerhouse ● 75million professionals & still growing ● All top companies represented ● Diversity from top to bottom ● Over 150 industries ● Made for purpose- professional networking ● Strong SEO will influence Google ● Get Found: Used by Recruiters: what do they find if they search for someone like you?
    6. 6. www.approachthemarket.co.uk
    7. 7. www.approachthemarket.co.uk
    8. 8. www.approachthemarket.co.uk Good v Bad
    9. 9. www.approachthemarket.co.uk 40x more likely to get contact if profile complete From Mark Williams ● First name – what you are known as ● Headline who you are professionally 120 characters ● Doc spell check and format ● Keyword Rich ● Public profile relevant to your name ● Picture of headshot ● Interesting avoid controversial ● Contact info ● 3 Recommendations
    10. 10. www.approachthemarket.co.uk Editing / Summaries
    11. 11. www.approachthemarket.co.uk Summaries ● Skills and competencies ● Keyword rich ● Look good ● Engaging : not just pretty, conversational in style draw you in, invite further contact ● Ask for what you want. Don't ask won't get ● Debate on open job seeking
    12. 12. www.approachthemarket.co.uk Keywords ● Importance Of SEO ● Use Them Relevantly ● How To Find Them ● Job Specs And Adverts Through A Word Cloud ● Example Through Word Cloud At www.wordle.com
    13. 13. www.approachthemarket.co.uk Personal Branding ● What is it? ● Elevator pitch, value statement: ● Jorgen Sundberg ● Who You Are ● What Value You Provide ● How You Do It Differently ● All In One Sentence ● Brand v Branded ● Be yourself : “Everyone else is taken”
    14. 14. www.approachthemarket.co.uk Experience
    15. 15. www.approachthemarket.co.uk Experience ● ● ● ● Different approaches ● Change layout of profile, e.g education first ● Must be consistent to CV ● No experience – now what?
    16. 16. www.approachthemarket.co.uk Transferable Experience ● Gayle Howard :Look at any projects you have been involved with ● What were you required to do? ● How many and structure of team? ● Difficulties to overcome, personal / professional? ● What action did you take? ● What part did you play? ● How did you present results? ● Feedback or award?
    17. 17. www.approachthemarket.co.uk Achievements ● Selected for...out of... ● Devised.. created... ● Raised 'x' for 'y' ● Reduced, increased “Composed 3000 word management report on 'x' Scanned volumes of mixed data whilst simultaneously juggling demanding schedule of competing deadlines. Ref up to date internet sources confirming validity, received 93% score”
    18. 18. www.approachthemarket.co.uk Now What? ● Job searching on Linked In ● Local company searching ● Building target lists ● Watching companies ● Researching individuals ● Interview preparation: interviewer and people you may know at the organisation to give you insight
    19. 19. www.approachthemarket.co.uk Networking ● Have this tool now use it! ● Network for life ● Size debate : volume v quality ● Connections ● Who – How to target, searches ● Contacts to import ● Recruiters and their network ● How – Groups and Generic Invites
    20. 20. www.approachthemarket.co.uk Participation ● Can't take the social out of social media ● Relevant groups : join max 50 do not show all on profile- Why? ● Polite and professional at all times : rant temptations in groups increase ● Avoid self sabotage on any social space ● Q & A on LinkedIn ● Updates
    21. 21. www.approachthemarket.co.uk Tools ● Http://learn.linkedin.com/job-seekers ● Twitter integration : be careful ● Box.net tomake your CV downloadable ● Jobs Insider ● Job Search Premium
    22. 22. www.approachthemarket.co.uk Resources Bill Boorman: http://socialjobsearch.wordpress.com/ Jorgen Sundberg: http://jorgensundberg.net/ http://www.theundercoverrecruiter.com Mark Willams: http://mrlinkedin.wordpress.com/ http://www.youtube.com/mrlinkedin Gayle Howard: http://www.theexecutivebrand.com/ Glen Cathy http://www.booleanblackbelt.com/
    23. 23. www.approachthemarket.co.uk Resources www.approachthemarket.com Relevant posts you might wish to visit: 5 Ways To Customise Your LinkedIn Profile in 5 Mins 80 Of The Top FTSE 100 Careersites How To Do A Local company Search 10 LinkedIn Groups For Job Seekers

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