Sustainable systems – field action


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Sustainable systems – field action

  1. 1. Sustainable systems - field action: Zero-waste fashion The future of design Done by: Sarah Lee Shan Yun
  2. 2. Content  Statement of intent  Sustainability in fashion  What is zero-waste fashion  Pre-consumer zero-waste fashion  Post-consumer zero-waste fashion  Designer and company profiles  Incorporation of sustainability in business  Production  Place  Price  Promotion  Field action
  3. 3. Statement of intent  What topics in sustainable systems have interested me in this course, in my other courses, or outside of class? Since I am hoping to enter the fashion industry, I am interested in the way sustainability plays a part in the production processes of clothing manufacturing. In particular, I am interested in the closed and open systems of fashion, how materials are being used and disposed whilst constructing garments and how what kinds of materials are being utilized.
  4. 4. Statement of intent  What type of impact do I want to have on the sustainability (social/environmental responsibility) of my field? I am currently in the BBA program, hoping to one day be a part of the management of fashion businesses in the industry. I feel that, in my position, there is so much opportunity to make changes to the way processes are being handled and carried out. I feel that I would be able to see the bigger picture, to communicate the problems that one department faces to another, and vice versa, and to come up with the most efficient and effective model.
  5. 5. Statement of intent  What type of action can I actually take? How can my classmates and I collaborate together on this issue? Right now, there isn’t much of a drastic change I can ensue on the current industry because I am still a student. However, big change can start from small steps, thus I am hoping to start some research and proliferation projects on sustainable fashion practices, to help educate not just my peers, but also myself as well.
  6. 6. Sustainability in fashion  Sustainable fashion includes many different practices of the industry, where individuals and organizations have noticed the demand for change and the need for more creative ideas to support ethical objectives. London fashion week SS11, Center for sustainable fashion
  7. 7. Sustainability in fashion  Sustainable materials include:  Natural non-petroleum- based fibers (cellulose / plant fibers, protein / animal fibers)  Organic cotton, hemp, bamboo, soy and corn  Humane animal fabrics (wool, silk, cashmere, mohair)  Man-made materials (Lyocell, polylactic acid corn polymer) Organic cotton used by H&M organic-cotton-fraud/
  8. 8. Sustainability in fashion  Other ways of introducing sustainability to the fashion industry include:  Sustainable and ethical working conditions (especially of outsourced labor)  Airdye technology  Energy-efficient importing and exporting of materials and goods  Introducing indexes (The Higg Index 2012) and organizing global discussions (The Copenhagen Fashion Summit) to spread awareness The Copenhagen Fashion Summit esentation-5.jpg
  9. 9. What is zero-waste fashion  Pre-consumer zero- waste fashion involves the elimination of waste during the manufacturing process of fashion.  This involves the idea of zero-waste pattern cutting, direct-pattern- on-loom (DPL) patent and whole garment knitting “Zero-waste” pattern by Zhen Cui Lan wasteproject-zheng-cui-lansirina.html
  10. 10. What is zero-waste fashion  Post-consumer zero- waste fashion involves the use of remnant or recycled materials from previously processed or cut products for the construction of other products or goods Estethica by Mark Liu from Central Saint Martins for London Fashion Week using reclaimed materials from old garments fashion-week/markliu_zerowaste_4jpg/
  11. 11. Designer profiles  Name: Holly Mcquillan  Country of origin: New Zealand  Eco-idea: Zero- waste patterns for cropped Ts, trousers and dresses
  12. 12. Designer profiles  Name: Siddhartha Upadhyaya  Country of origin: India  Eco-idea: patented a DPL process which utilizes a loom, attached to a computer, that weaves made-to-fit garment sections
  13. 13. Company profile  Company names: Shima Seiki, Stoll  Countries of origin: Japanese, German  Eco-idea: Complete garment knitting machines, 3D full-garment knits
  14. 14. Designer / company profile  Designer / company name: Issey Miyake  Country of origin: Japan  Eco-idea: use of recycled polyester and thermal fleece fabrics Issey Miyake Fall 2013 Menswear collection a-lightweight-heat-retaining-wardrobe/
  15. 15. Designer / company profile  Designer / company name: Martin Margiela  Country of origin: Belgium  Eco-idea: Reclamation of old garments creating artisinal dysfunctional patchwork garments for exhibition Martin Margiela’s Artisinal line clothing-design/martin-margiela-artisanal-recycled- fashion-design-eco-sustainable-style-2/
  16. 16. Company profile  Company name: H&M (Hennes & Mauritz)  Country of origin: Swedish multi-national  Eco-idea: Collection of 3.2 million garments for recycled manufacturing, 450 million liters of water saved during denim production, use of organic cotton, education and training of outsourced workers
  17. 17. Incorporation of sustainability in business
  18. 18. Incorporation of sustainability in business  Product  Use of sustainable materials in manufacturing  Incorporating water and energy saving techniques in production  Investing in complete garment knitting machines  Hiring zero-waste pattern designers  Working with creative individuals such as Siddhartha Upadhyaya (use of DPL)
  19. 19. Incorporation of sustainability in business  Price  Long-term investment in fixed costs such as machinery  Long-term investment in setting up sustainable and safe working conditions in factories (local and overseas)  Using marginal-cost pricing by factoring in the use of organic fabrics and other materials that incur variable costs  Pricing to target market: mass-market consumer (e.g., H&M), environmentally conscious individuals willing to spend slightly more for the satisfaction of good quality and ethical responsibility
  20. 20. Incorporation of sustainability in business  Place  Sales of products in-store  Sales of products online  Expanding garment collection plans locally or overseas  Relocation of factories or design studios to places with the required technology, machinery or labor  Relocation of factories nearer to the consumer or to raw materials to reduce shipping, importing or exporting costs (carbon footprint)
  21. 21. Incorporation of sustainability in business  Promotion Raising awareness of sustainability in fashion through  Creation of sustainable clothing lines  Creative campaigns and advertisements  In-store point-of-sale displays  Online access to information on company’s sustainability efforts  Holding conferences, events (e.g., fashion shows) or public discussions on sustainable fashion  Interviews and profiling of young creative talent looking into zero-waste pattern design or other sustainable technological practices
  22. 22. Field action  In terms of communicating with the public and people around me with this project, I have decided to raise awareness of sustainable practices in fashion by educating my peers and fellow students in Parsons the New School for Design through an online informational website:
  23. 23. Samples of student comments  On the online website, students are able to learn about sustainability in fashion, as well as to contribute their own ideas and opinions on the project
  24. 24. The end I hope you enjoyed the presentation, stay green!
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