LinkedIn: Networking Made Easy!


                                  How to leverage LinkedIn to
                          ...
The Purpose of LinkedIn

With over 35 million business professionals, you can:

   Connect and network with like-minded b...
Who Do I Connect With?

   Colleagues
   Clients
   Local Business Owners
   Niche Industry Leaders
   Get introduced...
Let’s Learn About…

   Building Your Network
   Receiving Network Updates
   Receiving Group Updates
   Receiving & su...
How Do I Build My Network?



                      Ways to Find People




                     Huge potential network

 ...
RSS allows you to
 follow contacts closely

Update Status




       See What Your
       Connections are
       Up To



...
Read Recommended
       Articles




       Add to discussions




           Reconnect with networks


      Start discus...
www.mannixmarketing.com
• LinkedIn will send you
industry related articles
that they think might
interest you

       You Can…

• Start discussion...
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
Recommended Applications

                                    Share upcoming
                                     trips, m...
Pulls live feed every
time blog is updated
right on your profile




        www.mannixmarketing.com
Update All



                          Or, pick and
                         choose where
                          you u...
Add Your Gravatar

  Gravatar = Globally Recognized Avatar
   Picture, cartoon, symbol (picture
    recommended)
   Appe...
LinkedIn Pages Per Visit




                                                             www.mannixmarketing.com
Source: ...
LinkedIn Average Time on Site




                                                             www.mannixmarketing.com
Sou...
LinkedIn Conversion Rates




                                                             www.mannixmarketing.com
Source:...
Showcase Yourself




            February 2009 | Mannix Marketing Get Found! Newsletter




                             ...
www.mannixmarketing.com
LinkedIn Conclusion

   Promote personal brand
   Find other like-minded business
    professionals
   Share knowledge,...
Happy Networking!



      Thank You For Your Time!



         Mannix Marketing
          518-743-9424

                 ...
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LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Find out who to connect with, how to receive network and group updates, how to submit news in your industry, how to answer or ask questions via LinkedIn and how to setup various applications to make your profile shine! Become the expert in Your Industry with this social networking service.

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Transcript of "LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online"

  1. 1. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online Sarah Lamansky & Destiny Malone Mannix Marketing, Inc. www.mannixmarketing.com
  2. 2. The Purpose of LinkedIn With over 35 million business professionals, you can:  Connect and network with like-minded business people on a local and national level  Promote business services to your connections Build Your Sphere of Influence through this ‘virtual handshake’ www.mannixmarketing.com
  3. 3. Who Do I Connect With?  Colleagues  Clients  Local Business Owners  Niche Industry Leaders  Get introduced through current friends = building contacts and potential sales www.mannixmarketing.com
  4. 4. Let’s Learn About…  Building Your Network  Receiving Network Updates  Receiving Group Updates  Receiving & submitting industry news  LinkedIn ‘Answers’ & ‘Questions’  LinkedIn ‘Applications’ www.mannixmarketing.com
  5. 5. How Do I Build My Network? Ways to Find People Huge potential network www.mannixmarketing.com
  6. 6. RSS allows you to follow contacts closely Update Status See What Your Connections are Up To www.mannixmarketing.com
  7. 7. Read Recommended Articles Add to discussions Reconnect with networks Start discussions Stay up to date on conferences www.mannixmarketing.com
  8. 8. www.mannixmarketing.com
  9. 9. • LinkedIn will send you industry related articles that they think might interest you You Can… • Start discussions • Submit articles to your industry • See articles that have the most activity www.mannixmarketing.com
  10. 10. www.mannixmarketing.com
  11. 11. www.mannixmarketing.com
  12. 12. www.mannixmarketing.com
  13. 13. www.mannixmarketing.com
  14. 14. www.mannixmarketing.com
  15. 15. Recommended Applications Share upcoming trips, meet up Market research tool Pulls in blog posts See who’s talking about you via Twitter www.mannixmarketing.com
  16. 16. Pulls live feed every time blog is updated right on your profile www.mannixmarketing.com
  17. 17. Update All Or, pick and choose where you update www.mannixmarketing.com
  18. 18. Add Your Gravatar Gravatar = Globally Recognized Avatar  Picture, cartoon, symbol (picture recommended)  Appears when you blog, post, comment on the web  http://en.gravatar.com/ www.mannixmarketing.com
  19. 19. LinkedIn Pages Per Visit www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
  20. 20. LinkedIn Average Time on Site www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
  21. 21. LinkedIn Conversion Rates www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
  22. 22. Showcase Yourself February 2009 | Mannix Marketing Get Found! Newsletter www.mannixmarketing.com
  23. 23. www.mannixmarketing.com
  24. 24. LinkedIn Conclusion  Promote personal brand  Find other like-minded business professionals  Share knowledge, learn about industry = could convert into sales  Connect with groups and network  Profile and activity in account shows that you are an Expert in Industry www.mannixmarketing.com
  25. 25. Happy Networking! Thank You For Your Time! Mannix Marketing 518-743-9424 www.mannixmarketing.com
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