How To Fundraise


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How To Fundraise

  1. 1. Welcome to “ Discover the Thrill of Fundraising”
  2. 2. Who are The Great Generation? TGG promote sustainable, effective giving & development through capacity building and community projects Mission: To enable communities to embrace opportunities for development and seek solutions to poverty Values: Integration, Education, Innovation, Effectiveness, Integrity, Empowerment and Investment Vision: To be the most effective network working towards the Millennium Development Goals through a unique programme of volunteering that responds to the needs of communities living in poverty
  3. 3. What we hope you get from this event Learning: Understanding of the need to fundraise and begin to identify methods of fundraising. Networking: Meet other volunteers, share ideas and look for opportunities to work together.
  4. 4. Fundraising - Beginning at the Beginning <ul><li>What fundraising campaigns can you name? </li></ul><ul><li>Why do you remember them? </li></ul><ul><li>Why did/didn’t you donate? </li></ul><ul><li>What have you thought of/done so far? </li></ul>
  5. 5. Fundraising - A Three-Pronged Attack Split into 3 groups… Group 1: Event based Fundraising - identify an event that each of you could hold/organise. Plan the outline, identify the points where you could ask for money, where you could you advertise, who could you invite?
  6. 6. Fundraising - A Three-Pronged Attack Split into 3 groups… Group 2: Online/Network based Fundraising- List all of the virtual/real world networks you belong to, how can you engage them? Identify one virtual and one real world network that you can each approach – What might you have to say/do to convince them. Make sure you have got details from us on setting up a JG page.
  7. 7. Fundraising - A Three-Pronged Attack Split into 3 groups… Group 3: Corporate/Workplace fundraising- Do you have a contact in a Company that could support you? Identify at least two people (one can be you!) How could you approach them to get their support? Draft either bullet points or a full letter to a company approaching them to support you.
  8. 8. Fundraising – Keeping out of trouble <ul><li>Fundraising Regulations state that fundraisers must not “rattle their tin” as it can be deemed harassment. </li></ul><ul><li>FALSE - While regulations do not directly state that you cannot 'rattle your tin', the Police's guidance states that: No collection shall be in such a manner as to cause, or be likely to cause, danger, obstruction, inconvenience or annoyance to any person. </li></ul>
  9. 9. Fundraising – Keeping out of trouble <ul><li>You need a licence to collect in a tube station? </li></ul><ul><li>TRUE - If you're collecting money for a registered charity or any other good cause, you can apply to collect at Tube stations. </li></ul><ul><li>You need to send off Your name, address, phone number,The charity's name & number, The name of your contact at the charity, when and where you want to collect. TFL will check what stations are available. Once they've agreed you can collect, you’ll receive a Charities Collection pack. This includes a letter of authority, which allows you to collect on the dates and at the stations listed. TFL will also let the station supervisor know you're coming.  </li></ul>
  10. 10. Fundraising – Keeping out of trouble <ul><li>What is the difference between a raffle /lottery and a competition? </li></ul><ul><li>Raffles/Lotteries are games where: • you pay to enter; • there is at least one prize; • winning a prize is only dependent on chance. Raffles/Lotteries can take a variety of forms such as traditional lotteries, raffles, tombolas, sweepstakes etc. </li></ul><ul><li>Competitions can be either prize competitions or free prize draws. Prize competitions are based on a degree of skill, judgement or knowledge that is reasonably likely to • prevent some people from taking part; or • prevent some people from getting the right answer. </li></ul>
  11. 11. Fundraising – Keeping out of trouble <ul><li>What is Gift Aid? </li></ul><ul><li>Gift aid is tax relief on money donated to UK charities. When an individual, sole trader or partnership gives money and agrees to Gift Aid, we can take their donation – which is money they’ve already paid tax on – and reclaim basic rate tax from HM Revenue & Customs (HMRC) on its ‘gross’ equivalent – the amount before basic rate tax was deducted. </li></ul><ul><li>If a donor is a higher rate tax payer, they too can benefit from the tax relief as they can claim back the difference between the higher rate of tax at 40 per cent and the basic rate of tax at 20 per cent on the total value of their gross donation. </li></ul>
  12. 12. Fundraising – Keeping out of trouble <ul><li>How much is Gift Aid? </li></ul><ul><li>Basic rate tax is 20 per cent, so this means that if you give £10 using Gift Aid, it's worth £12.50 to the charity. For donations between 6 April 2008 and 5 April 2011 the charity will also get a separate government supplement of 3p on every pound you give. </li></ul>
  13. 13. Fundraising – Keeping out of trouble <ul><li>Can you ask people to sign gift aid declaration on sponsorship forms or only on direct donations? </li></ul><ul><li>You can use Gift Aid on all types of monetary donation. Sponsored events are a great way to raise money, and by promoting Gift Aid, charities can increase the amount of money raised considerably. </li></ul><ul><li>Other points to consider: You should make sure that anyone who sponsors you must provide details of their home address. Often participants spend a lot of time gathering support from work colleagues who enter their office/business address and even if they tick the Gift Aid box the payments are not eligible for the Gift Aid </li></ul><ul><li>Gift Aid cannot be claimed on goods or services donated. </li></ul>
  14. 14. Fundraising – Keeping out of trouble <ul><li>Who do you need to ask to collect money in street collections? </li></ul><ul><li>In Greater London – You will need to get to get permission from the Met. Outside of London it is the local authority. </li></ul><ul><li>In London - A permit is required by anyone collecting money for charitable purposes in a public place and it is an offence to hold a collection without one. There are different things you’ll need to think about depending on if you are a student, what borough you’re part of etc. There is lots of helpful information here: </li></ul><ul><li>Each Local Authority has its own rules, contact your local one for advice on how to apply. </li></ul>
  15. 15. Fundraising – Keeping out of trouble <ul><li>Can you knock “Door to Door” to fundraise? </li></ul><ul><li>In short, no. In order for this to happen, TGG would need to apply individually to each Local authority where each volunteer wanted to collect for an individual licence and then issue each volunteer with a number of individual documents. </li></ul><ul><li>Unfortunately, we don’t have the capacity to do this so it is best if you use more event or static collection based fundraising (ie putting a tin in a local shop or school) </li></ul>
  16. 16. Fundraising – Keeping out of trouble <ul><li>What should I use to collect money in? </li></ul><ul><li>You should ideally use a metal, wooden or plastic container with a secure lid. TGG have some buckets and “shaky tins” which you can borrow. </li></ul><ul><li>Don’t forget JustGiving is a great way of collecting your money and you can also send </li></ul><ul><li>You can also submit cheques made payable to TGG to us directly. </li></ul>
  17. 17. Fundraising – Keeping out of trouble <ul><li>When I’m collecting Money, does it matter who I say I’m collecting for? (School trip, TGG, Expert Partner) </li></ul><ul><li>Yes, when you are collecting for your project, it’s really important that people understand what they are donating money to, why it is going to help and who benefits. Whenever you are collecting for your project, it is important that you display the Great Generation logo and charity number. This could be on badges, Tshirts or collecting tins themselves. (we have tins and tshirts) </li></ul><ul><li>Any money collected in the name of TGG/Expert Partner legally has to come to us. If you fundraise and then decide not to take part, your fundraising will still need to come to us and will go directly to your project. </li></ul>
  18. 19. The Great Generation <ul><li>Thank you </li></ul>Any Questions?