SARAH KATHLEEN PECK	
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
STORYTELLING &
NARRATIVE
FOR INDIVIDUALS &
BUSIN...
BEFORE WE START—
THINGS YOU NEED:
•	PEN + PAPER
•	YOUR BIO (PERSONAL OR BUSINESS)
•	USE CHATWINDOWTO ASK QUESTIONS
Who
are
you?
WHAT’S YOUR STORY?
A QUICK EXERCISE
what's
your
story?
YOUR STORY
what's
your
story?
who is
your
audience?
YOUR STORY
what's
your
story?
who is
your
audience?
where
are you
talking to
them?
YOUR STORY
what's
your
story?
who is
your
audience?
what
do you
want?
where
are you
talking to
them?
YOUR STORY
WHY DO WE TELL
STORIES?
WHY DO WE TELL
STORIES?Culture
Education
Connection
Emotional Resonance
Inspire Action
Imaginary Futures
Leadership
Talk A...
A STORY:
“Your story is what you want
other people to take with them
when you leave.”
“Businesses don’t sell
products. They sell stories.”
When you sell,
you tell a story.
Every story of a business, product, person, or
idea--is not just about you or it.
Stories...
LISTERINE.
LISTERINE.
NIKE.
OLD
SPICE.
HOW DO WE
TELL STORIES?
CONSTRUCTING STORIES:
1: ANECDOTE + BAIT
“Great stories
happen to those
who can tell
them.”
Ira Glass
CONSTRUCTING STORIES:
2: EMOTIONAL RESONANCE
Resource: Resonate, Nancy Duarte
CONSTRUCTING STORIES:
2: EMOTIONAL RESONANCEbeginning
middle
end
Resource: Resonate, Nancy Duarte
CONSTRUCTING STORIES:
3: THE HERO’S JOURNEY
Resource: Joseph Campbell, “Monomyth”
1.	The ordinary world. (unaware)
2.	Call to adventure (awareness)
3.	Refusal
4.	Meeting a Mentor
5.	Crossing the Threshold...
CONSTRUCTING STORIES:
3: THE HERO’S JOURNEY
Resource: Resonate, Nancy Duarte
Better than make YOU the
hero in your story, can you
make your user/listener/
customer the hero?
CONSTRUCTING STORIES:
CHA...
what
are your
values?
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY
FREUD: MASLOW:
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY
LISTERINE.
LISTERINE.
VW
APPLE.
DOVE.
NIKE.
what
are your
values?
what
are your
audience's
values?
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY
CONSTRUCTING STORIES:
5:SENSORY DETAIL
“Once upon a time, in the middle
of winter when the snowflakes were
falling like fe...
“Taste the rainbow.”
“Reach out and touch someone.”
“Good to the last drop.”
“We try harder.”
CONSTRUCTING STORIES:
5:SENS...
WHERE ARE YOU
TELLING YOUR STORY?
WHERE ARE YOU?
WHERE ARE YOU?
PUTTING IT ALL
TOGETHER.
what
are your
values?
what
are your
values?
who is
your
audience?
and what
are their
values?
what
are your
values?
who is
your
audience?
and what
are their
values?
what
do you
want?
What
do they
want?
what
are your
values?
who is
your
audience?
and what
are their
values?
where
are you
talking to
them?
what
do you
want?
Wh...
what
are your
values?
who is
your
audience?
and what
are their
values?
where
are you
talking to
them?
what's
your
story?
w...
INTRO	 WHAT’S YOUR STORY?
				WHAT DO YOU WANT?
WHY		 WHY DO WE TELL STORIES?
HOW? 	ANECDOTE, BAIT + EMOTIONAL RESONANCE
	...
SARAH KATHLEEN PECK	
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
STORYTELLING &
NARRATIVE
FOR INDIVIDUALS &
BUSIN...
SARAH KATHLEEN PECK	
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
RESOURCES + MORE
THE WRITER’S WORKSHOP
JUNE 30 — AUG 8TH
REGISTRATION OPENS APRIL 28
CONTENT STRATEGY
JUNE 30 — AUG 8TH
REGISTRATION OPENS ...
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.
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Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck.

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Want to get better at storytelling? Writer, designer and storytelling Sarah Kathleen Peck takes you through her favorite resources, tricks, and frameworks for telling great stories. To join the class, check out www.itstartswith.com/storytelling-workshops to be a part of one of the upcoming workshops.

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Transcript of "Storytelling 1.0: Crafting narratives for individuals + businesses with Sarah K Peck."

  1. 1. SARAH KATHLEEN PECK SARAH@ITSTARTSWITH.COM ITSTARTSWITH.COM/STORYTELLING STORYTELLING & NARRATIVE FOR INDIVIDUALS & BUSINESSES
  2. 2. BEFORE WE START— THINGS YOU NEED: • PEN + PAPER • YOUR BIO (PERSONAL OR BUSINESS) • USE CHATWINDOWTO ASK QUESTIONS
  3. 3. Who are you?
  4. 4. WHAT’S YOUR STORY? A QUICK EXERCISE
  5. 5. what's your story? YOUR STORY
  6. 6. what's your story? who is your audience? YOUR STORY
  7. 7. what's your story? who is your audience? where are you talking to them? YOUR STORY
  8. 8. what's your story? who is your audience? what do you want? where are you talking to them? YOUR STORY
  9. 9. WHY DO WE TELL STORIES?
  10. 10. WHY DO WE TELL STORIES?Culture Education Connection Emotional Resonance Inspire Action Imaginary Futures Leadership Talk About Your Business Sales Prompt Action Entertainment & Recreation Influence
  11. 11. A STORY: “Your story is what you want other people to take with them when you leave.”
  12. 12. “Businesses don’t sell products. They sell stories.”
  13. 13. When you sell, you tell a story. Every story of a business, product, person, or idea--is not just about you or it. Stories are about relationships between the user and the story being told. “When you sell a man a book, you don’t sell him just twelve ounces of paper and ink and glue – you sell him a whole new life.” – Christopher Morley, Parnassus on Wheels.
  14. 14. LISTERINE.
  15. 15. LISTERINE.
  16. 16. NIKE.
  17. 17. OLD SPICE.
  18. 18. HOW DO WE TELL STORIES?
  19. 19. CONSTRUCTING STORIES: 1: ANECDOTE + BAIT “Great stories happen to those who can tell them.” Ira Glass
  20. 20. CONSTRUCTING STORIES: 2: EMOTIONAL RESONANCE Resource: Resonate, Nancy Duarte
  21. 21. CONSTRUCTING STORIES: 2: EMOTIONAL RESONANCEbeginning middle end Resource: Resonate, Nancy Duarte
  22. 22. CONSTRUCTING STORIES: 3: THE HERO’S JOURNEY Resource: Joseph Campbell, “Monomyth”
  23. 23. 1. The ordinary world. (unaware) 2. Call to adventure (awareness) 3. Refusal 4. Meeting a Mentor 5. Crossing the Threshold 6. Enemies (Resistance) 7. Approach/Preparation 8. Ordeal 9. Reward/Consequence 10. Road Back 11. Resurrection/Share with World 12. Return with elixir. Resource: Resonate, Nancy Duarte CONSTRUCTING STORIES: 3: THE HERO’S JOURNEY
  24. 24. CONSTRUCTING STORIES: 3: THE HERO’S JOURNEY Resource: Resonate, Nancy Duarte
  25. 25. Better than make YOU the hero in your story, can you make your user/listener/ customer the hero? CONSTRUCTING STORIES: CHALLENGE QUESTION
  26. 26. what are your values? CONSTRUCTING STORIES: 4:CULTURE, VALUES, PSYCHOLOGY
  27. 27. FREUD: MASLOW: CONSTRUCTING STORIES: 4:CULTURE, VALUES, PSYCHOLOGY
  28. 28. LISTERINE.
  29. 29. LISTERINE.
  30. 30. VW
  31. 31. APPLE.
  32. 32. DOVE.
  33. 33. NIKE.
  34. 34. what are your values? what are your audience's values? CONSTRUCTING STORIES: 4:CULTURE, VALUES, PSYCHOLOGY
  35. 35. CONSTRUCTING STORIES: 5:SENSORY DETAIL “Once upon a time, in the middle of winter when the snowflakes were falling like feathers on the earth, a queen sat at a window framed in black ebony and sewed. And as she sewed and gazed out to the white landscape, she pricked her finger with the needle, and three drops of blood fell on the snow outside, and because the red showed out so well against the white she thought to herself, “Oh, what wouldn’t I give to have a child as white as snow, as red as blood, and as black as ebony!”
  36. 36. “Taste the rainbow.” “Reach out and touch someone.” “Good to the last drop.” “We try harder.” CONSTRUCTING STORIES: 5:SENSORY DETAIL
  37. 37. WHERE ARE YOU TELLING YOUR STORY?
  38. 38. WHERE ARE YOU?
  39. 39. WHERE ARE YOU?
  40. 40. PUTTING IT ALL TOGETHER.
  41. 41. what are your values?
  42. 42. what are your values? who is your audience? and what are their values?
  43. 43. what are your values? who is your audience? and what are their values? what do you want? What do they want?
  44. 44. what are your values? who is your audience? and what are their values? where are you talking to them? what do you want? What do they want?
  45. 45. what are your values? who is your audience? and what are their values? where are you talking to them? what's your story? what do you want? What do they want?
  46. 46. INTRO WHAT’S YOUR STORY? WHAT DO YOU WANT? WHY WHY DO WE TELL STORIES? HOW? ANECDOTE, BAIT + EMOTIONAL RESONANCE THE HERO’S JOURNEY CULTURAL VALUES SENSORY DETAILS WHERE WHERE IS THE CONVERSATION HAPPENING? PUTTING IT TOGETHER.
  47. 47. SARAH KATHLEEN PECK SARAH@ITSTARTSWITH.COM ITSTARTSWITH.COM/STORYTELLING STORYTELLING & NARRATIVE FOR INDIVIDUALS & BUSINESSES
  48. 48. SARAH KATHLEEN PECK SARAH@ITSTARTSWITH.COM ITSTARTSWITH.COM/STORYTELLING RESOURCES + MORE
  49. 49. THE WRITER’S WORKSHOP JUNE 30 — AUG 8TH REGISTRATION OPENS APRIL 28 CONTENT STRATEGY JUNE 30 — AUG 8TH REGISTRATION OPENS APRIL 28 RESOURCES + MORE
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