Social media for scientists            Sarah Keenihan   PhD | B Med Sci | Grad Dip Sci Comms
Why should I communicate?“Most researchers have highlighted that social and ethicalimplications exist in their research, a...
Communicating science                 Peer-reviewed publication   Thesis                                                Bo...
Communicating science                    Peer-reviewed publication   Thesis                                               ...
Communicating science
Social media: a definition• Social media describes the online tools that people use to share  content, profiles, opinions,...
Why should I use social media?•   It’s fun!•   It’s free!•   Find new /engage existing audiences•   Develop communication ...
Why should I use social media?             Academic paper downloads: Melissa Terrashttp://blogs.lse.ac.uk/impactofsocialsc...
Blogs•   flexible•   relatively long-form•   ready to use platforms eg Wordpress•   create your own style, layout, ‘brand’...
Facebook• Everyone!  - individuals, groups, associations, communities,  brands, businesses• Ready to go: updates, photos, ...
Facebook: ScienceAlertChris Casella: “people love science, and people love Facebook”
Facebook: ScienceAlert
Facebook: Impact of Social Sciencesjoint project between the LSE, Imperial College, and the University of Leeds
Facebook: Impact of Social Sciences
Facebook: you’re not really in control http://dangerousminds.net/comments/facebook_i_want_my_friends_back
Twitter• short, sharp, shiny  communication:  140 characters• to know Twitter, you  must do Twitter• make a profile with a...
Twitterprofilesmatter
Twitter: real-time scienceSTART
Twitter: live event coverage               Hashtag               Attributing comments               Storify
Refining your twitter experience• Create lists to manage  your stream• Use hashtags to follow  specific conversations• Par...
Useful places to go• Social Media for Marketing Science, S. Keenihan & K. Alford  http://bridge8.files.wordpress.com/2012/...
Social media has broader lessonsThe algorithms at Facebook privilege photographsbecause they are what people are most like...
ASSCR social media activity• http://www.facebook.com/groups/18242587846  5/• @ASSCRStemCells #ASSCR2012
See you on twitter
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Social Media for Scientists

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Australian Society for Stem Cell Research Workshop Presentation November 25 2012

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Social Media for Scientists

  1. 1. Social media for scientists Sarah Keenihan PhD | B Med Sci | Grad Dip Sci Comms
  2. 2. Why should I communicate?“Most researchers have highlighted that social and ethicalimplications exist in their research, agree that the publicneeds to know about them, and believe that researchersthemselves have a duty, as well as a primary responsibility,for communicating their research and its implications to thenon-specialist public.”Royal Society. Factors affecting science communication: a survey ofscientists and engineers, 2006.
  3. 3. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship applicationIndustry presentation
  4. 4. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship applicationIndustry presentation Annual report Long-form weekend article Industry publication News article Press release Newsletter Popular science article
  5. 5. Communicating science
  6. 6. Social media: a definition• Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online - democratisation of content - central role of people in creating and sharing content - shift from broadcast to ‘many-to-many model’ - conversational Simon Divecha, Mal Chia, Petra Dzurovcinova, Sarah Thomas http://www.briansolis.com
  7. 7. Why should I use social media?• It’s fun!• It’s free!• Find new /engage existing audiences• Develop communication skills• Belong to communities• Meet more scientists• Find career opportunities• Find funding & collaboration opportunities
  8. 8. Why should I use social media? Academic paper downloads: Melissa Terrashttp://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
  9. 9. Blogs• flexible• relatively long-form• ready to use platforms eg Wordpress• create your own style, layout, ‘brand’• conversations through comments facility• http://www.ipscell.com (Paul)• http://othersideofscience.com (Noby)• http://scienceforlife365.wordpress.com (Sarah)
  10. 10. Facebook• Everyone! - individuals, groups, associations, communities, brands, businesses• Ready to go: updates, photos, blog posts, links• http://www.facebook.com/scienceforlife365
  11. 11. Facebook: ScienceAlertChris Casella: “people love science, and people love Facebook”
  12. 12. Facebook: ScienceAlert
  13. 13. Facebook: Impact of Social Sciencesjoint project between the LSE, Imperial College, and the University of Leeds
  14. 14. Facebook: Impact of Social Sciences
  15. 15. Facebook: you’re not really in control http://dangerousminds.net/comments/facebook_i_want_my_friends_back
  16. 16. Twitter• short, sharp, shiny communication: 140 characters• to know Twitter, you must do Twitter• make a profile with a photo/image• find people to follow (can later ‘unfollow’)• tweet!
  17. 17. Twitterprofilesmatter
  18. 18. Twitter: real-time scienceSTART
  19. 19. Twitter: live event coverage Hashtag Attributing comments Storify
  20. 20. Refining your twitter experience• Create lists to manage your stream• Use hashtags to follow specific conversations• Participate in organised chats #onsci #phdchat• Use tools eg Hootsuite, Tweetdeck• Use Storify.com to see/create archives
  21. 21. Useful places to go• Social Media for Marketing Science, S. Keenihan & K. Alford http://bridge8.files.wordpress.com/2012/02/b8_socmed_mar ketingscience.pdf• Twitter in university research, teaching and impact activities. A guide for academics and researchers, A. Mollett, D. Moran, P. Dunleavy http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P ublished-Twitter_Guide_Sept_2011.pdf• Scienceonline http://scienceonlinenow.org - Google hangouts
  22. 22. Social media has broader lessonsThe algorithms at Facebook privilege photographsbecause they are what people are most likely to interactwith. And users love a picture that’s worth a thousandwords, four thousand Facebook likes, 900 retweets, abunch of hearts, and some reblogs: everyone likesbeing an important node. The whole system tiltstowards the consumption of visual content, of picturesand infographics and image macros.Alexis Madrigal at The Atlantic viahttp://betterposters.blogspot.com.au
  23. 23. ASSCR social media activity• http://www.facebook.com/groups/18242587846 5/• @ASSCRStemCells #ASSCR2012
  24. 24. See you on twitter

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