Social Media for Scientists

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Australian Society for Stem Cell Research Workshop Presentation November 25 2012

Australian Society for Stem Cell Research Workshop Presentation November 25 2012

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  • 1. Social media for scientists Sarah Keenihan PhD | B Med Sci | Grad Dip Sci Comms
  • 2. Why should I communicate?“Most researchers have highlighted that social and ethicalimplications exist in their research, agree that the publicneeds to know about them, and believe that researchersthemselves have a duty, as well as a primary responsibility,for communicating their research and its implications to thenon-specialist public.”Royal Society. Factors affecting science communication: a survey ofscientists and engineers, 2006.
  • 3. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship applicationIndustry presentation
  • 4. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship applicationIndustry presentation Annual report Long-form weekend article Industry publication News article Press release Newsletter Popular science article
  • 5. Communicating science
  • 6. Social media: a definition• Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online - democratisation of content - central role of people in creating and sharing content - shift from broadcast to ‘many-to-many model’ - conversational Simon Divecha, Mal Chia, Petra Dzurovcinova, Sarah Thomas http://www.briansolis.com
  • 7. Why should I use social media?• It’s fun!• It’s free!• Find new /engage existing audiences• Develop communication skills• Belong to communities• Meet more scientists• Find career opportunities• Find funding & collaboration opportunities
  • 8. Why should I use social media? Academic paper downloads: Melissa Terrashttp://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
  • 9. Blogs• flexible• relatively long-form• ready to use platforms eg Wordpress• create your own style, layout, ‘brand’• conversations through comments facility• http://www.ipscell.com (Paul)• http://othersideofscience.com (Noby)• http://scienceforlife365.wordpress.com (Sarah)
  • 10. Facebook• Everyone! - individuals, groups, associations, communities, brands, businesses• Ready to go: updates, photos, blog posts, links• http://www.facebook.com/scienceforlife365
  • 11. Facebook: ScienceAlertChris Casella: “people love science, and people love Facebook”
  • 12. Facebook: ScienceAlert
  • 13. Facebook: Impact of Social Sciencesjoint project between the LSE, Imperial College, and the University of Leeds
  • 14. Facebook: Impact of Social Sciences
  • 15. Facebook: you’re not really in control http://dangerousminds.net/comments/facebook_i_want_my_friends_back
  • 16. Twitter• short, sharp, shiny communication: 140 characters• to know Twitter, you must do Twitter• make a profile with a photo/image• find people to follow (can later ‘unfollow’)• tweet!
  • 17. Twitterprofilesmatter
  • 18. Twitter: real-time scienceSTART
  • 19. Twitter: live event coverage Hashtag Attributing comments Storify
  • 20. Refining your twitter experience• Create lists to manage your stream• Use hashtags to follow specific conversations• Participate in organised chats #onsci #phdchat• Use tools eg Hootsuite, Tweetdeck• Use Storify.com to see/create archives
  • 21. Useful places to go• Social Media for Marketing Science, S. Keenihan & K. Alford http://bridge8.files.wordpress.com/2012/02/b8_socmed_mar ketingscience.pdf• Twitter in university research, teaching and impact activities. A guide for academics and researchers, A. Mollett, D. Moran, P. Dunleavy http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P ublished-Twitter_Guide_Sept_2011.pdf• Scienceonline http://scienceonlinenow.org - Google hangouts
  • 22. Social media has broader lessonsThe algorithms at Facebook privilege photographsbecause they are what people are most likely to interactwith. And users love a picture that’s worth a thousandwords, four thousand Facebook likes, 900 retweets, abunch of hearts, and some reblogs: everyone likesbeing an important node. The whole system tiltstowards the consumption of visual content, of picturesand infographics and image macros.Alexis Madrigal at The Atlantic viahttp://betterposters.blogspot.com.au
  • 23. ASSCR social media activity• http://www.facebook.com/groups/18242587846 5/• @ASSCRStemCells #ASSCR2012
  • 24. See you on twitter