Sarah Kay Hoffman Full Resume - Presentation Transcript
2009 NIKE+ HUMAN RACE AMBASSADOR MARKETING/SOCIAL MEDIA/MEMBERSHIP STAFFING MANAGER ACCOUNT COORDINATOR MARKETING INTERN
Nike ClubSport San Ramon Robert Half International News America Marketing University of Minnesota:
Parking & Transportation Services
july oct oct may aug july april aug may
09 09 07 06 07 05 06 04 05
training at how to design pinc show 09: constant inner architect art of consulting
Nike WHQ course Green with Envy contact Webinar Series:
seminar Leveraging Web 2.0
for Professionals
marketing: Create all internal and external marketing recruiting: Recruited, organizational: National event planning: Planned
marketing/design: Designed team logo, created Merchandising Sales Coordinator, orientations, information fairs, charity
team info card, developed team contests, produced material for activities, classes and events, create and manage interviewed, coached and secured
composed detailed spreadsheets for 2 fundraisers, photo shoots and internal
final PowerPoint presentation, generated blog banner all email campaigns for all email marketing initiatives/member placement of qualified candidates
directors, directed fields sales team to events
for a Netherland’s blog, conducted market research via communication via Constant Contact, assist in generating in temporary and permanent
new ideas across all club departments, implement “updated” placement ensure proper program execution
social media engagement, sought out pr opportunities
via NBC newscaster in LA and other people with Club branding, prepared Marketing Strategy for ClubChal- writing: Wrote and edited articles
prominent blogs and/or clout in the running/fitness lenge 2010 sales: Developed, sales: Responsible for service and for internal and external newsletter
community strengthened and maintained growth of 30+ national/regional
social media: Implement and maintain social media relationships with over 40 top accounts, new business marketing: Updated archive book,
clients fulfilling staffing needs by development tracked parking and transportation
social media/seo: Utilized Google Analytics for marketing via facebook, twitter, yelp for businesses and
personal blog to track different market research blogger making recommendations brochures on all 3 campuses
information for Nike, utilized multiple social media regarding the top talent marketing: Utilized various market
platforms (including, but not limited to, twitter, available to meet their research tools to incorporate company Biggest Accomplishment /
advertising: Copywriting, design and layout of all requirements, responsible for products into clients’ marketing plans, Awards/Honors:
facebook, twazzup, twtvite, yelp, linkedin), advertising, negotiate and secure placement of all external
created/developed/maintained my own blog via consistently increasing billable PowerPoint creation/presentation for Implemented the Second
Club advertising (radio, magazine, newspaper, online) hours and gross margin internal executives and external clients Harvest Heartland Holiday Drive
blogger, wrote blog postings for nikerunning.com
design: Design entire “ClubChallenge 2010” Campaign marketing: Worked with Biggest Accomplishment / Updated and created (in
team management/leadership: Kept a team material, 20th anniversary invitations, ladies night 2009 Awards/Honors: Quark) all large campus maps
internal departments and
of 1,040+ motivated by creating “themed” Nike+ invitations teammates to create new Managed the accounts of 2
challenges on the Nike+ social website, provided daily Conducted University of
strategies to obtain mutual Directors located in 2 places, with
motivation and inspiration Minnesota Bus and Transit Survey
membership: Responsible for new and existing business goals accounts in Colorado, LA, San
memberships, attend networking events Francisco, Portland, Seattle and and compiled final results in a
Biggest Accomplishment/Awards/Honors: Texas PowerPoint for Director
Biggest Accomplishment /
One of 10 US Ambassador’s chosen to recruit,
motivate, challenge, train and coach runners in Biggest Accomplishment/Awards/Honors: Awards/Honors:
preparation for the 10.24.2009 Nike+ Quality Service Award, Employee of the Placed a CFO with a
10K Human Race. Overall winner, earning a trip Month - December, 2008 & August, 2009 Credit Union
to SuperBowl 2010.
End Results Implementing social media marketing Consistently met and
Largest Team Recruited- 1,040+ exceeded goals
Most Team Miles - 105,000+ Updating current Club Branding
Most Fan Page Members - 724
Technical Proficiencies: MS Word. MS Excel. PowerPoint. Outlook. Internet. MS Publisher. Blogger Platform. Basic Knowledge: In Design. Photoshop (CS4). Illustrator (CS3 & CS4). WordPress Platform.
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