Facebook Fan Page – 723 Fans since August 15, 2009
Twitter – 1,552 Followers
Total Pied Piper Team Members – 1,039
Total Pied Piper Team Members (who logged at least 1 mile) – 906
Total Pied Piper Team Miles – 105,380.22 miles
Total Hits to Pied Piper Team Blog – 3,711 since September 30, 2009
I set up Google Analytics for my Blog (September 30, 2009 – October 26, 2009)
All Continents that Visited Site
Sub-Continents that Visited Site
Australia & New Zealand
GOOGLE ANAYTICS cont.
Countries/Territories that Visited Site
Cities that Visited Site
Returning Visitors New Visitors
GOOGLE ANALYTICS cont.
Different Languages Spoken of People that Visited Site
Traffic Sources – some of the 47 total
Nike Human Race 2009
2009 Human Race Shirt
2009 Nike+ Human Race Media
2009 Nike+ Human Race Shirt
Blog Videos Humane Race
GOOGLE ANALYTICS cont. Average Time on Site
GOOGLE ANALYTICS cont. Top Content by Title
Nike “Trash Talk” Boards
Mountain House, CA Forum
Nike Run Clubs – Danville & San Francisco, CA & Virtual
High School/ College Virtual Runners
Continuously engaging in online conversation whenever and wherever possible
PR FOR THE PIED PIPERS &/OR HUMAN RACE IN GENERAL
NBC LA News Anchorman, Chris Schauble Blog - Iron News Man - October 5, 2009
From the Netherlands & Maarten Van Vulpen
Nike Field Reported Isis Roberts – Nike+ Human Race – LA Style
Salt Lake Running Company
Nikerunning.com – Blog Posts
Pied Pipers: Starts with a You, Me & Us
The Sound of the Pied Pipers
7 Reasons to Run the Nike+ 10K Human Race
Enjoy the Ride
Passion Doesn’t have an End Date
Human Race – Pied Pipers Only – 2008 Book + T-Shirt
All Pipers to log at least 37 miles will be entered into drawing.
New Pied Pipers Only – Human Race Preparation
Here's your chance to win a "Nike+ Replacement Sensor + Official 2009 Human Race T-Shirt." You already run a ton; here's to encourage you to run even more AND to Run with Us! Join the Human Race http://bit.ly/UZ1xd and then the Pied Pipers http://bit.ly/152Z2N ! NEW Pipers to log at least 37 miles will be entered into drawing.
Pied Pipers Get Active
Name of the game is to sync, sync, sync! Contest runs from September 21 - September 27. Make sure you sync at least 7 miles (a little more than a 10K) between those times. All challengers who sync their 7 miles will be in drawing for a new Nike+ SportBand! AND for every NEW Piper you add to team during this time , who ALSO syncs 7 miles, you will earn another ticket in the drawing!
NIKE+ CHALLENGES CONT.
Slow & Steady Wins the Race
Run 2 mi/day or 20 miles total from 10.13.-10.23.2009. Everyone who completes will be thrown into drawing for a Nike+ SportBand! Slow & Steady wins the race - let's keep on it each and everyday, Pied Pipers!
Nike+ Human Race – Pied Piper Finale
Run 10K on 10.24.2009 AND be in this challenge AND the Nike+ Human Race Challenge AND The Nike+ Human Race Ambassador's Challenge (ONLY WITH PIED PIPER TEAM). SEVERAL PRIZES given - see: http://bit.ly/2FlzAU GOOD LUCK - RUN!!!
Runner in Canada put this on Facebook
Distributed virtually and in person at Nike Run Club
What Makes you Pied Piper Leader Contest
Which 9 Words BEST Describe the Pied Pipers?
I got many more than 9!
We just do it. Rockin’ Sassy. Go when you don’t want to. Faster. Stronger. Go Big or Go Home. Passionate. Motivation. Let’s Do this Thang. Dedication. Run Harder. Longer. Classy. Success. Determination.
Another Nike+ SportBand Giveaway
Nike+ Minis + Favorite Quote
“Jittery Jolt” Coffee Mug Design Contest
Banner for Netherlands Blog
Let’s Be Nike+ Friends
NIKE INFORMATION GATHERING
Let’s Talk Nike+ (via my Blog)
What Nike+ Device do you use?
Why do you use Nike+?
Why are you running the Human Race?
What city/state/country will you be running in?
Find all the responses HERE
NIKE INFORMATION GATHERING
Dr. PowerSong – Let the PowerSong Move You (via my Blog)
I asked people for their PowerSongs
Find all the responses HERE
REFERENCES FROM PIED PIPERS
POSITIVE EFFECT ON YOUR NIKE+ USERS jeremymiles26_2Just ordered the sportband & sensor, I'll get started when I get them Elizabeth Caudillo Lastovica Yes, try 100 lbs lighter, since owning Nike+ sensor & iPod!! Jim Stritzinger Great story! Similar to my own! I'm down 34 lbs since December using my Nike+. From 36 jeans back to 29's! Carlos A TorresSarah, thank you for keeping us motivated, you’re doing a great job!!!. Since I joined all this challenges I’ve been running a lot more and it’s helping me to improve my endurance which is great because I’ll be running my first marathon in November. Keep up the great work!!!
POSITIVE EFFECT ON YOUR NIKE+ USERS Little Guy these little challenges keep pushing me... to be slow and steady...lelpers said why do you keep running so much? i dunno, i guess cuz i'm accountable to something now... and now i'm running farther too. thanks.really... thanks. since the human race challenge came out i think i've doubled to tripled my distance per month. Trina Saunders Actually, since joining the Pipers, I've probably more than doubled my mileage. I love the challenges!!! Thanks so much, Sarah!!!
POSITIVE EFFECT ON YOUR NIKE+ USERS Tracy Beck Vetrano Thank you Sarah for all your motivation!!! Keep up these challenges! What's next?? LOL! Cory Jones Great job Sarah!! Thanks for all the support I too a looking forward to training for a half marathon. Pipers For A Half!! Kinda catchy isn't it! Great time by the way! Stan Krulewicz Thank you for keeping us motivated. Great to part of such a good team. Judi Diamond WalthourJust wanted to tell you that you've done a GREAT job as a Nike+ ambassador! Congratulations!
POSITIVE EFFECT ON YOUR NIKE+ USERS HATS OFF FOR THE BEST AMBASSADOR Nani-K Great job everyone! def congratz to Sarah :) she def is an inspiration :) Cochoz Great job Sarah Kay! You did everything necessary to bring together beginners with us vets to make all of our running a better experience. –zinck1 Thanks for the motivation, Sarah. It really helped w/my training. brainville
POSITIVE EFFECT ON YOUR NIKE+ USERS Sarah- Thanks for all of your motivation!! Can't wait until next year!! Sprtfilled Too much fun and I even got to meet Sarah Kay Hoffman! =) MINIROWROW I made it, it wasn't pretty but I did it, this was my first 10K so I feel good about it either way! Denna74 Just finished my first 10K. I did it with only 8 toe nails too. If I had 10 toe nails I probably would've won. TheMarlonian
POSITIVE EFFECT ON YOUR NIKE+ USERS Got up before the wife to run a 10K on my honeymoon! Hopefully I wont be in the doghouse :) PixelCrew Juli Hendrix Thornton Sarah & the pied pipers, It was great to read everything from all of you and be so encouraged. It was an adventure well executed You are a true inspiration! Love seeing your Nike+ runs. you're fast girl! Can't wait to see what you have coming up next! – Celinda Moore Hi Sarah, I just wanted to thank you for being such a big motivation. I started running this past August and at first I couldn't even do 3k (not sure how many miles). I ran my first 10k a few weeks ago and came in 24th out of 250 women my age. I was so happy I almost cried. I find your Nike+ Challenges and facebook updates very motivating. When I am tired or it's cold and raining, I only have to think about Sarah's Pied Pipers. I am super excited about the race on Saturday. Thank you :) – Deva Gara
RECOMMENDATIONS FOR NEXT YEAR
Start Promoting even earlier
Social Media takes time, since it’s supposed to be about engaging and not necessarily “selling”
For October Event, perhaps start promoting as early as May or June
Include the Whole World
Allow Ambassador’s to recruit people from around the world since it’s the Human Race
Include as many Nike+ users as possible
Hold contests to see how many people can be converted from using nothing or Garmin, online logging, etc. to using Nike+!