Campaign #HireHoff

CAMPAIGN #HIREHOFF @sarahkayhoffman brand viewed through an integrated marketing communications strategy Return On Inspiration !"#$%"&''

see it. believe it. live it. “The Hoff” says that if you want to be successful in life you must do three things: See It. Believe It. Live It. And we know that what “The Hoff” says, “The Hoff” means.... Sarah Kay Hoffman (aka - #HireHoff) is no different! But my three keys to success are to (compliments of Brian Andreas): Work hard. Be your own person. Have a passion for what you are doing.....oh and a fourth - Differentiate yourself. Return On Inspiration !"#$%"&''

current market !"#"$%&"'%()**+",%-%."'%/#0"1%2"34*)#,4" conditions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fficial Press Release EEEF;%&%G"+#*'G%2'FH2# I21(#21*(%'321#"G%2'(2'(7,"1"89":8233#"'=($+*",*(H2'G"HG J"1"8(K":(0233#"'("G(,"1"89":8233#"'(L"GM(&#"%+FH2# Return On Inspiration !"#$%"&''

what is this? An Integrated Marketing Communications Presentation based on brand @sarahkayhoffman Emphasis on (and distributed through) various Social Media Platforms Overall Campaign: #HireHoff The Consumer: (You) - any and all prospective employers Return On Inspiration !"#$%"&''

swot analysis Brand @sarahkayhoffman SWOT Analysis SWOT Strength - Creativity. Passion. Enthusiasm. True desire for success. “What can I do,” not “What can it do for me.” Weakness - A go-getter who doesn’t sit still. Must constantly be moving, shaking and achieving goals. Opportunity - Continuous education. Furthering of marketing and social media education. Here’s your opportunity to take full advantage of that knowledge. Threat - Just to your competitors of course! Return On Inspiration !"#$%"&''

integrated marketing communications strategy Online: e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web-related channels for webinar, blog, micro-blogging, RSS, podcast and Internet TV. (via Wikipedia) Offline: traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio and television.(via Wikipedia) I have merged the two (taken a few from each) into my own Campaign #HireHoff Integrated Marketing Communications Strategy.... Return On Inspiration !"#$%"&''

imc: offline meets online newspaper magazine billboard Click HERE to be taken to all of these via the seo (made possible via wordle.net) #HireHoff Page on the blog (post) (also found via the @sarahkayhoffman Blogger site) Digital Mention Website. micro-blogging (via Twitter) youtube Return On Inspiration !"#$%"&''

thank you. Thank you for taking the time today to view the Campaign #HireHoff. I am excited to hear from you, (Insert Company Name)! You can find more about me at: http://flavors.me/sarahkayhoffman http://www.digitalmention.com/she-clients/ Return On Inspiration !"#$%"&''

contact Sarah Kay Hoffman (925.209.9254) (texting is an option!) sarahkayhoffman@gmail.com Tweet Me! Add me on Facebook and we can schedule a “chat” session Comment on the #HireHoff Website Page Return On Inspiration !"#$%"&''

the end....and the beginning Return On Inspiration !"#$%"&''

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Campaign #HireHoff

by Sarah Kay Hoffman

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