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Out of Sight, Out of Mind: Using Content to Create Community for Online Students
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Out of Sight, Out of Mind: Using Content to Create Community for Online Students

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Online degree programs offer people the chance to "attend" college from anywhere in the world, at anytime. It's a huge opportunity for content to shine: How do you use it to connect with students who …

Online degree programs offer people the chance to "attend" college from anywhere in the world, at anytime. It's a huge opportunity for content to shine: How do you use it to connect with students who will never set foot on campus? How do you create a sense of community that's real when the experience is virtual? Learn how the country's largest public university used content strategy to reach and engage with thousands of prospects and students, all online.

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  • 1. OUT OF SIGHT, OUT OF MIND using content to create community for online students
  • 2. Sarah Krznarich | @krznarich Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology Lynsi Freitag | @lynsifreitag Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications Content Strategist, Arizona State University Marketing Consultant and Writer HELLO!
  • 3. “Online learning is not the next big thing. It is the now big thing.” Donna J. Abernathy
  • 4. “The ground is shifting under us in higher education.” Kevin Reilly
  • 5. THE EDUCATION TRANSFORMATION
  • 6. BIG BUSINESS.
  • 7. Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications HELLO?
  • 8. University Degree Program Courses Tribe LAYERS OF COMMUNITY
  • 9. Prospective Student New Student Current Student STUDENT LIFECYCLE Alumnus
  • 10. REMEMBER VIEWBOOKS?
  • 11. THEY DON’T.
  • 12. FOCUS YOUR CONTENT.
  • 13.   USE YOUR DATA.
  • 14. USE YOUR DATA.
  • 15. START SMALL & EXPERIMENT.
  • 16. CONNECT THE STUDENT WITH THE SCHOOL.
  • 17. FLEXIBLE UTILITY.
  • 18. ASYNCHRONOUS & VARIED.
  • 19. THERE BE DRAGONS LEGACY IN THEM HILLS!
  • 20. THE DEVIL’S IN THE DETAILS.
  • 21. CONSIDER EVERYTHING.
  • 22. CONNECT STUDENTS WITH STUDENTS.
  • 23. KNOW WHERE THEY ALREADY ARE.
  • 24. “Communities happen when users are given tools to use their voice in a public & immediate way, forming intimate relationships over time.“   HEATHER CHAMP
  • 25. 1. Ongoing Engagement 2. Adjunct Part of their Life 3. Goal-oriented, versus lifestyle CREATE A SENSE OF PLACE.
  • 26. ONGOING ENGAGEMENT
  • 27. ADJUNCT PART OF THEIR LIVES
  • 28. GOAL-ORIENTED
  • 29. THERE BE DRAGONS OPPORTUNITIES IN THEM HILLS!
  • 30. STICK WITH THE BASICS.
  • 31. Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology @krznarich @lynsifreitag Lynsi Freitag | @lynsifreitag designed by @rebekahcancino Content Strategist, Arizona State University President, Carniel Communications THANK YOU!

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