SNA -- Theories Put Into Practice!
by sociomantic labs on Mar 17, 2010
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On 10 March, 2010 Thomas Brandhoff (Managing Director of sociomantic labs) as part of the Twittwoch Berlin, presented an introduction to the subject area of social network analysis. The presentation co...
On 10 March, 2010 Thomas Brandhoff (Managing Director of sociomantic labs) as part of the Twittwoch Berlin, presented an introduction to the subject area of social network analysis. The presentation covers both the scientific principles and current areas of application and expected trends.
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To answer your question, many banks worldwide are already utilizing this sort of technology to analyze customer risk. It can be used to prevent fraud loss (are you who you say you are?), or on the other side of the coin, to 'whitelist' customers who may be potential influencers. Of course it's also used to provide personalized offers to potential customers as well. 2 years ago Reply