EVERYONE’S HEARD THE NUMBERS:
A BILLION USERS ON FACEBOOK.
A BILLION DOLLARS FOR INSTAGRAM.
A BILLION SMARTPHONES BY 2016.
But what’s the story behind the statistics? What are the shifts in human behavior, expectations and motivations these rapidly changing platforms are creating? And most importantly, what does it mean for brands?
In our global study of Planet Hyperconnected, iris has gone deep. In partnership with the Global Web Index we’ve surveyed 6,000 Moms and Gen Y around the world about the details of their digitally-influenced attitudes and behaviors. And then we spent a week studying the lives of the most hyperconnected through a digital ethnography to understand the underlying needs and motivations behind their behavior.
Some of the outputs reaffirmed our industry hypotheses – but surprisingly, some flew right in the face of them.
In this session Esty Gorman, Director of Strategy at iris, will share the results and the implications of the study along with Sarah Aitken, Managing Director at iris New York. We will focus on the more alarming results and the kind of change in strategy brands should adopt to stop being hyper-active and start being hyper-connected.