Writing Portfolio
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Writing Portfolio

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Sarah Smith Blevin's digital writing portfolio

Sarah Smith Blevin's digital writing portfolio

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Writing Portfolio Writing Portfolio Document Transcript

  • Sarah Smith Blevins Digital Writing Portfolio 304.731.3013 sarahsmithblevins@gmail.com
  • Table of Contents News Release ............................................................................................................................ 1 News Release ............................................................................................................................ 2 News Release ............................................................................................................................ 3 Backgrounder ............................................................................................................................ 4 Blog Post ................................................................................................................................... 6
  • News Release FOR IMMEDIATE RELEASE April 23, 2012 FOR MORE INFORMATION: Jeff Zemerick 304.816.4409 Jeffrey@mtnfog.com Mountain Fog announces new solution to easily manage Google Docs Fairmont, W. Va. – Mountain Fog is proud to announce their newest product- gExplore. gExplore is a Windows app that allows users to upload, download, rename, and encrypt their Google Docs from the convenience of their Windows desktop. Mountain Fog owner, Jeff Zemerick said, “gExplore was created to make managing, uploading, and downloading files to and from Google Docs from a Windows PC easier. The Google Docs web interface is great, but some things are simpler through a desktop client.” According to lifehacker.com, gExplore makes uploading and download files much faster than using the Google Docs interface. “gExplore also adds some features that Google Docs does not have, such as sending PDFs to a user’s Amazon Kindle,” said Zemerick. The standard version gExplore is currently available for free and the full version is $19.95. To view all of gExplore’s features or to download gExplore visit http://www.mtnfog.com/gExplore. ###
  • News Release FOR IMMEDIATE RELEASE Oct. 1, 2011 FOR MORE INFORMATION: Sarah I. Smith (304) 663-8338 sarah.ilene.smith@gmail.com The Shrewsberry Family announces Benefit for Katie White Fayetteville, W.Va.- The Shrewsberry Family will be holding a benefit for Katie White, age 6, who was critically injured in a car accident Thursday, September 8th. White is still hospitalized in the Intensive Care Unit at Charleston Area Medical Center. The accident claimed the life of White’s grandmother, Mary Shrewsberry. The benefit will take place Saturday, October 15th, from 1 PM – 4PM, at the New River Baptist Church on Maple Lane in Fayetteville, W.Va. They will be selling hot dogs, BBQs, and baked goods; as well as raffling away items from local businesses. All proceeds will go to help with White’s medical expenses, including long term rehabilitation. ###
  • News Release FOR IMMEDIATE RELEASE Feb. 1, 2010 FOR MORE INFORMATION: Sarah I. Smith Public Relations Director (304) 663-8338 Ssmith17@mix.wvu.edu The Arthritis Foundation announces Kathleen Turner as spokesperson Atlanta, Ga.- The Arthritis Foundation is excited to announce actress Kathleen Turner as their new spokesperson. Turner is a two time Golden Globe winning actress who is best known for her portrayal of Joan Wilder in the 1984, movie Romancing the Stone. Turner was diagnosed with Rheumatoid Arthritis in 1992 after years of pain. “By the time I was diagnosed I could hardly turn my head or walk. I was told I would end up in a wheelchair,” said Turner. Today, 18 years after her diagnosis, Turner is still walking. “We are proud to have Turner as part of our team. We are excited about her work with the foundation,” said Daniel McGowan, President of The Arthritis Foundation, “I think that she will inspire many people by sharing her story.” ###
  • Backgrounder FOR IMMEDIATE RELEASE Feb. 1, 2010 FOR MORE INFORMATION: Sarah I. Smith Public Relations Director (304) 663-8338 Ssmith17@mix.wvu.edu The Arthritis Foundation The Arthritis Foundation was founded in 1948 to help ease the lives of those with arthritis. Since this time, they have funded more than $380 million in research grants. Arthritis is the most common cause of disability in the United States, limiting the activities of nearly 19 million adults. The Arthritis Foundation is the only national not-for-profit organization that supports more than 100 types of arthritis and related conditions. The foundation aims to help people take control of arthritis by providing public health education, pursing public policy and legislation, and conducting evidence based programs to improve quality of life for those with arthritis. The Arthritis Foundation has many service points throughout the country, which hold fundraisers and awareness benefits such as the Arthritis Walk, Jingle Bell Run/Walk, Bone Bash, and Joints in Motion. They also publish Arthritis Today magazine. In 1999, The Arthritis Foundation partnered with the Center for Disease Control (CDC), and Association of State and Territorial Health Officials to create the National Arthritis Action Plan: A Public Health Strategy. -more-
  • “The plan organizes the use of our nation’s health resources to combat the greatest single cause of chronic pain and disability among Americans, while increasing awareness.” ###
  • Blog Post Blogging can be a valuable tool for business marketing. A company blog is a great platform for interacting with your target market in a real genuine way. I consider “Be Helpful” the golden rule of blogging. So, how do you help? You help consumers by being informative about your industry. You should blog about things that directly pertain to your trade, but not about your actual company. For example if you own a pet store a good blog would be, “Preparing for a New Puppy.” You should not blog, “Sale on Puppies This Week.” The “Preparing for a New Puppy” blog is helpful to those thinking about buying their first dog. Your blog is not the place to hit people over the head with marketing or to repost press releases! It is a place to be informative, helpful, and to create a positive view of your company. It is important to write often and consistently. This will help establish you as an expert in your field, and more importantly keep consumers coming back to your blog. Blogs are all about the content; therefore it is vital that you keep your content up-to-date and fresh. So, you’ve written a great blog, now what should you do with it? Promote it of course! Share it on all of your social media sites, and check out some social bookmarking sites. “If you build it, they will come is not how it works with blogs and websites. You need to focus on creating unique content, and when you do post something, be sure to share it with everyone in your network. Never underestimate those in your network because they may just be the people who become your voices.” –Ashley Bodi, Business Beware Please do not try to promote your blog by saying, “I wrote a new blog post” or “Hey check out my blog”. You have to tell people why they should check out your new blog. Instead say, “Thinking about getting a new pet? Check out my blog about preparing for a new puppy!” Remember to be patient. Rome wasn’t built in a day and your blog won’t have a huge following in the first few months. They key is to stay with it, stay helpful, and be positive! Writing these blogs will help consumers associate your company with being open and helpful. You are creating a positive relationship with consumers and they will remember your company next time they need a product or service you offer! What are some of your experiences with company blogs? Do you follow any, or have one of your own?