SlideShare a Scribd company logo
1 of 14
INFORMATION
VISUALIZATION

AND HOW IT AIDS HUMAN COGNITION
OUTLINE
1. Motivation

2. What is Information Visualization
3. How it aids human cognition
4. Examples
5. Future work
INTRODUCTION
• Our society is more complex

• We produce a lot of data
• Data is everywhere
• Internet, computers, sensors
• Photos
• Locations
• News
• Purchases
• Games
• Relationships
• Etc.
INTRODUCTION

• How do we process all the data so that it is:
• Manageable
• Able to use to monitor changes in data
• Scalable

• Useful
• Easy to understand
• Able to use in data-driven decisions
HUMAN VISION
Quick diversion…

The importance of vision:
• Pre-attentive processing
• Parallel processing
• Colour, depth, shape, motion, etc.
• Extends memory and cognitive capacity
• Highest bandwidth sense

• We are visual-thinkers!
CHALLENGE

data

process

knowledge
CHALLENGE
“Seeing is believing”
“A picture is worth a thousand words”

We want to take data and allow users to gain insight
and form an understanding from it.
=> Make it useful to people
INFORMATION?
• Items, entities, things which do not have a direct
physical correspondence
- John Stasko „05
INFO + VISUALIZATION?
The use of computer-supported, interactive
visual representations of data to amplify
cognition
- Card, Mackinlay, Shneiderman „98
INFORMATION VISUALIZATION
• Not just a process of creating a graphic but a
cognitive process
• “The purpose of visualization is insight, not
pictures”
• Provide discovery, decision making, explanation, etc.
INFORMATION VISUALIZATION
• Provide insight into abstract data
• Visuals aid our cognition
• Provide a frame of reference
• Provide temporary memory storage / external
cognition
• Visuals can offload work to other processes
• Perceptual system
INFORMATION VISUALIZATION
Information visualization aids cognition in six ways

1. Increases resources
2. Reduces search
3. Supports pattern recognition

4. Allows for perceptual interference
5. Supports perceptual monitoring
6. Supports a manipulable medium
APPLICATIONS OF INFOVIS
• In-class examples
FUTURE OF
INFORMATION VISUALIZATION
• Fine-tuning evaluation methods
• Scalability
• New methods of interaction
• Creating innovative displays

More Related Content

Similar to How Information Visualization Aids Cognition

Making Your Message Stick in an infoGRAPHIC World
Making Your Message Stick in an infoGRAPHIC WorldMaking Your Message Stick in an infoGRAPHIC World
Making Your Message Stick in an infoGRAPHIC WorldJon Hirst
 
Visualizing Data Effectively
Visualizing Data EffectivelyVisualizing Data Effectively
Visualizing Data EffectivelyJon Hirst
 
Making Your Message Stick in an Infographic World - Littworld 2015
Making Your Message Stick in an Infographic World - Littworld 2015Making Your Message Stick in an Infographic World - Littworld 2015
Making Your Message Stick in an Infographic World - Littworld 2015Jon Hirst
 
How to Engage Your Readers with Powerful Infographics
How to Engage Your Readers with Powerful InfographicsHow to Engage Your Readers with Powerful Infographics
How to Engage Your Readers with Powerful InfographicsJon Hirst
 
Visualization - how one picture beats a 1000 words - and how to leverage that
Visualization - how one picture beats a 1000 words - and how to leverage thatVisualization - how one picture beats a 1000 words - and how to leverage that
Visualization - how one picture beats a 1000 words - and how to leverage thatLucas Jellema
 
Practical Applications of Visual Analytics
Practical Applications of Visual AnalyticsPractical Applications of Visual Analytics
Practical Applications of Visual AnalyticsTeradata Aster
 
Soccnx10 Man versus Machine – A Story About Embracing Innovation
Soccnx10 Man versus Machine – A Story About Embracing Innovation Soccnx10 Man versus Machine – A Story About Embracing Innovation
Soccnx10 Man versus Machine – A Story About Embracing Innovation Femke Goedhart
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAJim Kalbach
 
Getting started in Data Science (April 2017, Los Angeles)
Getting started in Data Science (April 2017, Los Angeles)Getting started in Data Science (April 2017, Los Angeles)
Getting started in Data Science (April 2017, Los Angeles)Thinkful
 
What do we do with all this big data - TED Talk Analysis
What do we do with all this big data - TED Talk AnalysisWhat do we do with all this big data - TED Talk Analysis
What do we do with all this big data - TED Talk AnalysisDheepika Chokkalingam
 
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Xamarin
 
Getting Started in Data Science
Getting Started in Data ScienceGetting Started in Data Science
Getting Started in Data ScienceThinkful
 
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential Gap
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential GapCimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential Gap
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential GapBethBate
 
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013Gigaom
 
Getting started in data science (4:3)
Getting started in data science (4:3)Getting started in data science (4:3)
Getting started in data science (4:3)Thinkful
 
Getting started in data science (4:3)
Getting started in data science (4:3)Getting started in data science (4:3)
Getting started in data science (4:3)Thinkful
 
Small Moments in Big Data
Small Moments in Big DataSmall Moments in Big Data
Small Moments in Big DataBen Holliday
 

Similar to How Information Visualization Aids Cognition (20)

Making Your Message Stick in an infoGRAPHIC World
Making Your Message Stick in an infoGRAPHIC WorldMaking Your Message Stick in an infoGRAPHIC World
Making Your Message Stick in an infoGRAPHIC World
 
Visualizing Data Effectively
Visualizing Data EffectivelyVisualizing Data Effectively
Visualizing Data Effectively
 
Making Your Message Stick in an Infographic World - Littworld 2015
Making Your Message Stick in an Infographic World - Littworld 2015Making Your Message Stick in an Infographic World - Littworld 2015
Making Your Message Stick in an Infographic World - Littworld 2015
 
How to Engage Your Readers with Powerful Infographics
How to Engage Your Readers with Powerful InfographicsHow to Engage Your Readers with Powerful Infographics
How to Engage Your Readers with Powerful Infographics
 
1 - Introduction.pptx
1 - Introduction.pptx1 - Introduction.pptx
1 - Introduction.pptx
 
Visualization - how one picture beats a 1000 words - and how to leverage that
Visualization - how one picture beats a 1000 words - and how to leverage thatVisualization - how one picture beats a 1000 words - and how to leverage that
Visualization - how one picture beats a 1000 words - and how to leverage that
 
Visualization one picture beats a 1000 words - User Experience Event AMIS
Visualization one picture beats a 1000 words - User Experience Event AMISVisualization one picture beats a 1000 words - User Experience Event AMIS
Visualization one picture beats a 1000 words - User Experience Event AMIS
 
Practical Applications of Visual Analytics
Practical Applications of Visual AnalyticsPractical Applications of Visual Analytics
Practical Applications of Visual Analytics
 
Soccnx10 Man versus Machine – A Story About Embracing Innovation
Soccnx10 Man versus Machine – A Story About Embracing Innovation Soccnx10 Man versus Machine – A Story About Embracing Innovation
Soccnx10 Man versus Machine – A Story About Embracing Innovation
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IA
 
Getting started in Data Science (April 2017, Los Angeles)
Getting started in Data Science (April 2017, Los Angeles)Getting started in Data Science (April 2017, Los Angeles)
Getting started in Data Science (April 2017, Los Angeles)
 
What do we do with all this big data - TED Talk Analysis
What do we do with all this big data - TED Talk AnalysisWhat do we do with all this big data - TED Talk Analysis
What do we do with all this big data - TED Talk Analysis
 
Make data more human
Make data more humanMake data more human
Make data more human
 
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
 
Getting Started in Data Science
Getting Started in Data ScienceGetting Started in Data Science
Getting Started in Data Science
 
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential Gap
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential GapCimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential Gap
Cimeon Ellerton and Alison Whitaker, The Audience Agency: The Reverential Gap
 
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013
THE CIA’S “GRAND CHALLENGES” WITH BIG DATA from Structure:Data 2013
 
Getting started in data science (4:3)
Getting started in data science (4:3)Getting started in data science (4:3)
Getting started in data science (4:3)
 
Getting started in data science (4:3)
Getting started in data science (4:3)Getting started in data science (4:3)
Getting started in data science (4:3)
 
Small Moments in Big Data
Small Moments in Big DataSmall Moments in Big Data
Small Moments in Big Data
 

Recently uploaded

Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdfvaibhavkanaujia
 
Create Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfCreate Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfworkingdev2003
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social MediaD SSS
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Yantram Animation Studio Corporation
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
Design and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryDesign and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryrioverosanniejoy
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证nhjeo1gg
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
Apresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoApresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoCarolTelles6
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Servicejennyeacort
 

Recently uploaded (20)

Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdf
 
Create Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfCreate Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdf
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
Call Girls in Pratap Nagar, 9953056974 Escort Service
Call Girls in Pratap Nagar,  9953056974 Escort ServiceCall Girls in Pratap Nagar,  9953056974 Escort Service
Call Girls in Pratap Nagar, 9953056974 Escort Service
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
Design and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryDesign and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industry
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
Apresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoApresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus Rizzo
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
 

How Information Visualization Aids Cognition

Editor's Notes

  1. We come from a generation that generates a lot of data. Data is everywhere, and we are continuing to produce more of it
  2. people are getting stupidier every day, relatively speakingthe complexity of the world is increasing geometricallybut your ability to learn is the same slow trickle it has always beeninformation is gushing toward your brain like a firehose aimed at a teacup.Comic illustrates the problem at hand. Which is the vast amount of data we have, and the challenge of trying to interpret it efficiently
  3. In order to answer these questions, we are going to take a quick diversionPreattentive processing : things you can capturewith little effort and no time. This is well studied and useful in advertising, education, and for the prediction of cognitive ability.Visual thinkers = hence this powerpoint presentation as opposed to just speaking to you
  4. The task is how to take DATA, process it somehow so as to transfer it to KNOWLEDGE.Challenge is to transform the data into information (understanding, insight) thus making it useful to people
  5. There is a strong relationship between what users see, and how that influences their cognitive process.Infovis = UI for data
  6. Information visualization is a form of external cognition, using resources in the outside world the mind to amplify what the mind can do
  7. Understand abstract concepts in more concrete, visual termsCreate familiarity by invoking recognition (see patterns)Infovis aids the user in creating mental models, which allow the user to gather and search through the data fasterInternalize understandingForm a mental imagesGuide users in the right course of action
  8. 1. Group useful info together => decreases search time and effort required-store large amounts of info that can be easily and quickly interpreted at a glance-does not require intense amount of processing power, thereby freeing the brain to be able to compute other elements2. Related to Gestalts principles, PROXIMITY and SIMILARITY.. Those close together are perceived as belonging to the same group, and items that visually appear similar are perceived to being in in the same group as well 3. sometimes, patterns are not obvious until visualized. information can arise from the data when visualized. This allows for pattern recognition to be used.Based on how the data has been presented, it can enable users to be able to explore more in depth in certain areas of the visualization. Gaining more info as they go