Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008

What’s happening? What’s coming up Where the web is at How UK local/regional newspapers are responding

What’s coming up

Where the web is at

How UK local/regional newspapers are responding

Where the web is at Web 2.0 here to stay

Web 2.0 here to stay

Where the web is at Life is social People consume content from where they are. There’s interaction with the provider PLUS Interaction with other users. Technology is mobile. A many-to-many model.

Life is social

People consume content from where they are.

There’s interaction with the provider PLUS

Interaction with other users.

Technology is mobile.

A many-to-many model.

Where the web is at Life is mobile. More mobiles than people in many countries. Britons send more than one billion text messages per week. Mobile has turned people into content creators.

Life is mobile.

More mobiles than people in many countries.

Britons send more than one billion text messages per week.

Mobile has turned people into content creators.

The challenges we face How to reach audiences. How to reach advertisers. How to move staff from print to digital. How to maintain relevance. How to be useful to people’s lives.

How to reach audiences.

How to reach advertisers.

How to move staff from print to digital.

How to maintain relevance.

How to be useful to people’s lives.

What others are doing Four themes Social (Hyper) Local Multi-media, multi-platform Organisational change

Four themes

Social

(Hyper) Local

Multi-media, multi-platform

Organisational change

UK regional/local newspaper activity Experimenting Mashing up Identifying core purposes Re-structuring Training

Experimenting

Mashing up

Identifying core purposes

Re-structuring

Training

What others are doing Social Blogging, lots of blogging Birmingham First TM use of multi-author blogs Consultation and involvement of existing bloggers. Designed to reflect Post interests. eg. Automotive Success without sport

Social

Blogging, lots of blogging

Birmingham

First TM use of multi-author blogs

Consultation and involvement of existing bloggers.

Designed to reflect Post interests. eg. Automotive

Success without sport

What others are doing Social Blogging Liverpool business community Professional and UGC shared platform Launch of “club”

Social

Blogging

Liverpool business community

Professional and UGC shared platform

Launch of “club”

UK regional/local newspaper activity Social Micro-blogging with Twitter. Evening Leader in Wrexham doing sports updates.

Social

Micro-blogging with Twitter.

Evening Leader in Wrexham doing sports updates.

UK regional/local newspaper activity Social Use of Twitter as campaign tool. MEN launched Save Sven. Utilised feeds from MEN, BBC and Sky. Tight niche content i.e. Sven related. Just part of mix – print, online, social, video.

Social

Use of Twitter as campaign tool.

MEN launched Save Sven.

Utilised feeds from MEN, BBC and Sky.

Tight niche content i.e. Sven related.

Just part of mix – print, online, social, video.

UK regional/local newspaper activity Social Micro-blogging with Twitter Plymouth Herald breaks news Follows with online

Social

Micro-blogging with Twitter

Plymouth Herald breaks news

Follows with online

UK regional/local newspaper activity Social Micro-blogging with Twitter. Liverpool’s election night coverage.

Social

Micro-blogging with Twitter.

Liverpool’s election night coverage.

UK regional/local newspaper activity Social Using Twitter for news feeds. Carlisle News and Star, Birmingham Post

Social

Using Twitter for news feeds.

Carlisle News and Star, Birmingham Post

UK regional/local newspaper activity Social Taking the content to the user on Facebook, Flickr, YouTube etc.

Social

Taking the content to the user on Facebook, Flickr, YouTube etc.

UK regional/local newspaper activity Hyperlocal All groups looking at geo-tagging content. Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites. Archant to geo-tag all copy to postcode level. TM to start geo-tagging for community sites.

Hyperlocal

All groups looking at geo-tagging content.

Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.

Archant to geo-tag all copy to postcode level.

TM to start geo-tagging for community sites.

UK regional/local newspaper activity Hyper local Award-winning community sites for Teesside. Defined by postcode. 140,000 UU. Built on a blogging platform. 80% unique UGC, 20% re-purposed. Small business advertising.

Hyper local

Award-winning community sites for Teesside.

Defined by postcode.

140,000 UU.

Built on a blogging platform.

80% unique UGC, 20% re-purposed.

Small business advertising.

UK regional/local newspaper activity Hyperlocal Award-winning community sites in Hull. Launched in January 1,000 registered users. More than 50,000 visits, 280,000 page views. 2,000 user-generated posts since its launch.

Hyperlocal

Award-winning community sites in Hull.

Launched in January

1,000 registered users.

More than 50,000 visits, 280,000 page views.

2,000 user-generated posts since its launch.

UK local/regional activity Hyperlocal Glasgow launch of 36 sites started in March. UGC news, events, pix and video. 14,000 users since launch quoted.

Hyperlocal

Glasgow launch of 36 sites started in March.

UGC news, events, pix and video.

14,000 users since launch quoted.

UK regional/local newspaper activity Hyperlocal Use of interactive maps MEN asked users to plot traffic issues. Hundreds of responses and still growing.

Hyperlocal

Use of interactive maps

MEN asked users to plot traffic issues.

Hundreds of responses and still growing.

UK regional/local newspaper activity Hyperlocal Use of interactive maps Rochdale Observer asked users to plot fuel prices.

Hyperlocal

Use of interactive maps

Rochdale Observer asked users to plot fuel prices.

UK local/regional newspaper activity Multi-media, multi platform Video, lots of it. Mostly TV style Exeter Express and Echo trial report. Just part of the mix. Pushing into mobile with text alerts.

Multi-media, multi platform

Video, lots of it.

Mostly TV style

Exeter Express and Echo trial report.

Just part of the mix.

Pushing into mobile with text alerts.

UK regional/local newspaper activity Multimedia, multi platform Video Small amount of “made for web” Westmorland Gazette Less presenter led

Multimedia, multi platform

Video

Small amount of “made for web”

Westmorland Gazette

Less presenter led

UK regional/local newspaper activity Multimedia, multi platform Use of video for campaign. Reading Evening Post launched ‘Keepy Uppy’ Invited UGC via You Tube. In-house VJ contributed celebrities.

Multimedia, multi platform

Use of video for campaign.

Reading Evening Post launched ‘Keepy Uppy’

Invited UGC via You Tube.

In-house VJ contributed celebrities.

UK regional/local activity Multimedia, multi platform Video Limited use of UGC Opportunity in this area Skycast using for football Starting to move into news

Multimedia, multi platform

Video

Limited use of UGC

Opportunity in this area

Skycast using for football

Starting to move into news

UK regional/local activity Multimedia, multi-platform Video Live streaming experimentation going on in Qik, Bambuser Early adoption in Seesmic Video going social

Multimedia, multi-platform

Video

Live streaming experimentation going on in Qik, Bambuser

Early adoption in Seesmic

Video going social

UK regional/local activity Multimedia, multi-platform Audio The Northern Echo Interviews and headlines Social element with RSS, myYahoo and myMSN

Multimedia, multi-platform

Audio

The Northern Echo

Interviews and headlines

Social element with RSS, myYahoo and myMSN

UK regional/local activity Multimedia, multi-platform Audio The Lancashire Evening Post Talking newspaper Subscribe on iTunes

Multimedia, multi-platform

Audio

The Lancashire Evening Post

Talking newspaper

Subscribe on iTunes

Multimedia, multi-platform Live streaming experiment Liverpool Blogging, micro-blogging, video, mobile Going live today “ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.

Live streaming experiment

Liverpool

Blogging, micro-blogging, video, mobile

Going live today

“ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.

UK regional/local activity Organisational Re-structuring of newsrooms. Multimedia editors appointed in every TM centre. Northcliffe ‘handed back’ websites to the print staff. Newsquest this month announced print/online/mobile restructure in Scotland. All groups adopting “web-first” strategy. Training schemes across groups.

Organisational

Re-structuring of newsrooms.

Multimedia editors appointed in every TM centre.

Northcliffe ‘handed back’ websites to the print staff.

Newsquest this month announced print/online/mobile restructure in Scotland.

All groups adopting “web-first” strategy.

Training schemes across groups.

UK regional/local activity Organisational Setting up of community teams. Journalists and co-ordinators. Teesside a dedicated team of seven.

Organisational

Setting up of community teams.

Journalists and co-ordinators.

Teesside a dedicated team of seven.

UK regional/local activity Organisational Establishment of “data” teams. Specialist journalists for mobile services.

Organisational

Establishment of “data” teams.

Specialist journalists for mobile services.

To conclude A time of experimentation for all newspaper companies. A mix of media across a mix of platforms. Exploring the opportunities of social media. Facing the new demands with new structures. Local is important. Personal is more important.

A time of experimentation for all newspaper companies.

A mix of media across a mix of platforms.

Exploring the opportunities of social media.

Facing the new demands with new structures.

Local is important.

Personal is more important.

UK regional/local newspaper activity Any questions? Contact me: Sarah Hartley, blogger ( and head of online editorial ) M.E.N Media, 1 Scott Place, Manchester. 0161 211 2148. [email_address]

Any questions?

Contact me:

Sarah Hartley, blogger ( and head of online editorial )

M.E.N Media, 1 Scott Place, Manchester.

0161 211 2148.

[email_address]