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Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008

What’s happening?
What’s coming up
Where the web is at
How UK local/regional newspapers are responding

Where the web is at
Web 2.0 here to stay

Where the web is at
Life is social
People consume content from where they are.
There’s interaction with the provider PLUS
Interaction with other users.
Technology is mobile.
A many-to-many model.

Where the web is at
Life is mobile.
More mobiles than people in many countries.
Britons send more than one billion text messages per week.
Mobile has turned people into content creators.

The challenges we face
How to reach audiences.
How to reach advertisers.
How to move staff from print to digital.
How to maintain relevance.
How to be useful to people’s lives.

What others are doing
Four themes
Social
(Hyper) Local
Multi-media, multi-platform
Organisational change

UK regional/local newspaper activity
Experimenting
Mashing up
Identifying core purposes
Re-structuring
Training

Social
Blogging, lots of blogging
Birmingham
First TM use of multi-author blogs
Consultation and involvement of existing bloggers.
Designed to reflect Post interests. eg. Automotive
Success without sport

Social
Blogging
Liverpool business community
Professional and UGC shared platform
Launch of “club”

Social
Micro-blogging with Twitter.
Evening Leader in Wrexham doing sports updates.

Social
Micro-blogging with Twitter
Plymouth Herald breaks news
Follows with online

Social
Micro-blogging with Twitter.
Liverpool’s election night coverage.

Social
Using Twitter for news feeds.
Carlisle News and Star, Birmingham Post

Social
Taking the content to the user on Facebook, Flickr, YouTube etc.

Hyperlocal
All groups looking at geo-tagging content.
Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.
Archant to geo-tag all copy to postcode level.
TM to start geo-tagging for community sites.

Hyper local
Award-winning community sites for Teesside.
Defined by postcode.
140,000 UU.
Built on a blogging platform.
80% unique UGC, 20% re-purposed.
Small business advertising.

Hyperlocal
Award-winning community sites in Hull.
Launched in January
1,000 registered users.
More than 50,000 visits, 280,000 page views.
2,000 user-generated posts since its launch.

UK local/regional activity
Hyperlocal
Glasgow launch of 36 sites started in March.
UGC news, events, pix and video.
14,000 users since launch quoted.

UK local/regional newspaper activity
Multi-media, multi platform
Video, lots of it.
Mostly TV style
Exeter Express and Echo trial report.
Just part of the mix.
Pushing into mobile with text alerts.

Multimedia, multi platform
Video
Small amount of “made for web”
Westmorland Gazette
Less presenter led

UK regional/local activity
Multimedia, multi platform
Video
Limited use of UGC
Opportunity in this area
Skycast using for football
Starting to move into news

Multimedia, multi-platform
Video
Live streaming experimentation going on in Qik, Bambuser
Early adoption in Seesmic
Video going social

Audio
The Northern Echo
Interviews and headlines
Social element with RSS, myYahoo and myMSN

Audio
The Lancashire Evening Post
Talking newspaper
Subscribe on iTunes

Live streaming experiment
Liverpool
Blogging, micro-blogging, video, mobile
Going live today
“ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.

Organisational
Re-structuring of newsrooms.
Multimedia editors appointed in every TM centre.
Northcliffe ‘handed back’ websites to the print staff.
Newsquest this month announced print/online/mobile restructure in Scotland.
All groups adopting “web-first” strategy.
Training schemes across groups.

Organisational
Setting up of community teams.
Journalists and co-ordinators.
Teesside a dedicated team of seven.

Organisational
Establishment of “data” teams.
Specialist journalists for mobile services.

To conclude
A time of experimentation for all newspaper companies.
A mix of media across a mix of platforms.
Exploring the opportunities of social media.
Facing the new demands with new structures.
Local is important.
Personal is more important.

Any questions?
Contact me:
Sarah Hartley, blogger ( and head of online editorial )
M.E.N Media, 1 Scott Place, Manchester.
0161 211 2148.
[email_address]

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by Sarah Hartley on May 13, 2008

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