Class 9 - graphic design and peer review of work

681 views

Published on

Discussion of the importance of the hierarchy of information in graphic design, a key element of design that, once understood, anyone can apply -- even a busy librarian! Additionally, guidelines for peer review of work for a collection development course at UCLA

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Class 9 - graphic design and peer review of work

  1. 1. It’s the last class! IS 430 (UCLA) Sarah Clark Monday, December 2, 2013 Balloon Image Source: Pixabay
  2. 2. What you will need today ● Your library’s mission + Your community profile and needs assessment ● Your collection policy ● Your website/flyer/artifact to connect your users with your resources
  3. 3. Overview of Today 1. Quick business 2. Connecting Your Users with your Collection: Critical Analysis and Peer Feedback 3. Peer Review of Needs Assessment and Collection Policy 4. Closing
  4. 4. Hierarchy of information a quick overview of a very important element of any visual design.
  5. 5. Image Source: Learning by Doing, Jason C.
  6. 6. Image Source: Ryan Lascano, Information Design
  7. 7. Font... ...Size ...color ...style 1. Use text to establish hierarchy of information.
  8. 8. 2. Choose visuals that support your message. Image Source: Flickr CC @bbaltimore
  9. 9. Make sure that the most catching elements let your viewers know whether this pertains to them whether or not they should keep and . 3. Decide how you will hook your target audience. Image Source: Pixabay and Pixabay
  10. 10. What is this artifact about? What is the message or purpose? What information do you remember? Image Source: Pixabay Where did your eye go first? Where did it go second? Third?
  11. 11. Who is the audience for this artifact? What does the audience care about? Image Source: Pixabay and Pixabay What feelings and thoughts did this trigger for you?
  12. 12. Image Source: Senior Spaces Wiki
  13. 13. What is the message or purpose? What information do you remember? Image Source: Pixabay Where did your eye go first? Where did it go second? Third?
  14. 14. Image Source: Field Library
  15. 15. Image Source: Pixabay
  16. 16. Image Source: UMAss Amherst
  17. 17. Image Source: McMeekan College Consulting
  18. 18. What will catch someone’s attention and make them want to keep reading?
  19. 19. Image Source: Points, the Blog of Alcohol and Drugs History Society
  20. 20. How can the Style fit the audience and capture the right mood?
  21. 21. Image Source: Brooklyn College Zine Collection
  22. 22. But I’m not a Designer! Can I do something simple?
  23. 23. Yes.
  24. 24. Image Source: Wikimedia.org
  25. 25. What is it specifically about the Dan Smith Fliers? Read the HuffPo interview from 2010. “That's an easy one -- the fact that they're everywhere. I'm consistent, and people know that this isn't a lark. I'm creating a brand. Everybody knows Coke, but it never stops advertising. Week-in week-out, month-in month-out, year-in year-out, I'm out there. The fliers penetrate people's perceptions, so all kinds of mythology have grown up around them. Consciously or subconsciously, people think of every other one they've ever seen, even if it's partially covered up.” -- Dan Smith, Huffington Post Interview, 2010
  26. 26. That’s great for Dan, but how about a Library example? Image Source: Pixabay
  27. 27. Image Source: University of Michigan
  28. 28. Peer Review of your website, brochure, flyer, etc. Image Source: Pixabay
  29. 29. Image Source: Flickr CC @Daniel Y. Go Remember: it’s a prototype and feedback can help you make it even better.
  30. 30. Peer Review 1. In groups of 3-4, one person will share artifact with group for one minute. 2. Group members interpret the message and audience (presenter 1. d 2. d 3. Presenter responds with his or her goals. 4. Group members and presenter discuss ideas for revision. 5. Repeat. listens). Image Source: Flickr CC @ Ame Otoko
  31. 31. ● What information do you remember? ● What is this artifact about? What is the message or purpose? ● Where did your eye go first? Where did it go second? Third? Image Source: Pixabay ● Who is the audience for this artifact? What does the audience care about? ● What feelings and thoughts did this trigger for you?
  32. 32. Image Source: Pixabay and Pixabay
  33. 33. Peer Review, Part II of your needs assessment and collection policy Image Source: Pixabay
  34. 34. Peer Review 1. In pairs, exchange your work. 2. Take several minutes to read your partner’s work. Reflect and write questions . 1. d 2. d 3. Reader responds to writer with warm and cool feedback. 4. Writer responds to ideas and questions. 5. Partners switch roles for feedback. Image Source: Flickr CC @ Ame Otoko
  35. 35. Image Source: Pixabay

×