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Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
Successfully Promoting and Marketing Your Language Program
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Successfully Promoting and Marketing Your Language Program

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Slides to a free PD webinar I gave on June 15, 2010 on how to successfully market a language program. A link to the webinar recording is available …

Slides to a free PD webinar I gave on June 15, 2010 on how to successfully market a language program. A link to the webinar recording is available here:
http://drsaraheaton.wordpress.com/2010/07/27/global-trends-webinar-followup/

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    • 1. Successfully promoting and marketing your language program A professional development webinar sponsored by Elluminate June 2010 Dr. Sarah Elaine Eaton Consultant, Speaker, Author
    • 2. Objectives • Introduction to marketing • Strategies and tips for marketing language programs • Social media and networking for marketing language programs • Q &A
    • 3. Thank You... • Thank you to Elluminate and to Steve Hargadon in particular. • My clients of the past 10 years - language schools and program directors.
    • 4. 101 Ways to Market Your Language Program
    • 5. Introduction to Marketing • 4 Ps of Marketing • Product • Price • Place • Promotion
    • 6. Product • Language courses can be thought of as “services” or “products” • General - (horizontal markets) • Specialized - (vertical markets)
    • 7. Price • Setting the price of your program depends on a number of factors: • Costs • Minimum / Max enrollments • Competition
    • 8. Place • Where are your courses held? • Where do you market your courses? What are your “marketing channels”? • Here are a few tips for working with agents...
    • 9. Promotion • This is what most school administrators think of when they think of “marketing”. • Brand your program consistently. • Have a logo - and use it.
    • 10. Strategies and tips • Establish an honest budget for marketing. • Set annual, monthly and weekly goals for marketing. • Market your organization “from the inside out”
    • 11. Social media for marketing • Facebook - Under 40s; one study reports women over 55 are the fastest growing demographic. • Linked In - Professional tool - 35 - 55 • Twitter - 24 - 54 year olds are early adopters; Majority are 45-54.
    • 12. Facebook • How to Make a Facebook Fan Page http://wp.me/pNAh3-3V
    • 13. Thank you! As a thank you for taking the time to be here, I’d like you to have a copy of my new e-book. It’s my gift to you. It’s available from www.drsaraheaton.wordpress.com Click on the “Free ebook” tab. You don’t have to give your e-mail address or any personal information. Just click and it’s yours.
    • 14. Contact Information • Sarah Elaine Eaton, Ph.D. • www.eatonintl.com • www.drsaraheaton.wordpress.com • sarahelaineeaton@gmail.com • Twitter: DrSarahEaton • Slideshare: http:// www.slideshare.net/saraheaton

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