Successfully Promoting and Marketing Your Language Program

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Slides to a free PD webinar I gave on June 15, 2010 on how to successfully market a language program. A link to the webinar recording is available here:
http://drsaraheaton.wordpress.com/2010/07/27/global-trends-webinar-followup/

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  • Successfully Promoting and Marketing Your Language Program

    1. 1. Successfully promoting and marketing your language program A professional development webinar sponsored by Elluminate June 2010 Dr. Sarah Elaine Eaton Consultant, Speaker, Author
    2. 2. Objectives • Introduction to marketing • Strategies and tips for marketing language programs • Social media and networking for marketing language programs • Q &A
    3. 3. Thank You... • Thank you to Elluminate and to Steve Hargadon in particular. • My clients of the past 10 years - language schools and program directors.
    4. 4. 101 Ways to Market Your Language Program
    5. 5. Introduction to Marketing • 4 Ps of Marketing • Product • Price • Place • Promotion
    6. 6. Product • Language courses can be thought of as “services” or “products” • General - (horizontal markets) • Specialized - (vertical markets)
    7. 7. Price • Setting the price of your program depends on a number of factors: • Costs • Minimum / Max enrollments • Competition
    8. 8. Place • Where are your courses held? • Where do you market your courses? What are your “marketing channels”? • Here are a few tips for working with agents...
    9. 9. Promotion • This is what most school administrators think of when they think of “marketing”. • Brand your program consistently. • Have a logo - and use it.
    10. 10. Strategies and tips • Establish an honest budget for marketing. • Set annual, monthly and weekly goals for marketing. • Market your organization “from the inside out”
    11. 11. Social media for marketing • Facebook - Under 40s; one study reports women over 55 are the fastest growing demographic. • Linked In - Professional tool - 35 - 55 • Twitter - 24 - 54 year olds are early adopters; Majority are 45-54.
    12. 12. Facebook • How to Make a Facebook Fan Page http://wp.me/pNAh3-3V
    13. 13. Thank you! As a thank you for taking the time to be here, I’d like you to have a copy of my new e-book. It’s my gift to you. It’s available from www.drsaraheaton.wordpress.com Click on the “Free ebook” tab. You don’t have to give your e-mail address or any personal information. Just click and it’s yours.
    14. 14. Contact Information • Sarah Elaine Eaton, Ph.D. • www.eatonintl.com • www.drsaraheaton.wordpress.com • sarahelaineeaton@gmail.com • Twitter: DrSarahEaton • Slideshare: http:// www.slideshare.net/saraheaton

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