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How Qype brings businesses and people together
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How Qype brings businesses and people together

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  • 1.
    • How Qype brings businesses and people together
  • 2. Who are we? Qype is the largest local review site in Europe and, in the last five years, we’ve grown a passionate and engaged community
  • 3. The Numbers Over a million members, generating thousands of reviews a day 17m unique users across Europe Approx 20m visits per month Market leader in the UK, Germany, France, Italy and Spain Established in 10 countries Available in 7 languages Coverage of more than 160,000 towns and cities worldwide
  • 4. So our community isn’t just local , but global
  • 5. Our USP? Real life . Qype’s about going out, discovering places and sharing them with other people . Qypers love going behind the scenes, finding somewhere new and meeting business owners. They enjoy giving feedback and love open and transparent business
  • 6. Qypers also love to have fun
  • 7. So how can businesses tap into that passion?
  • 8. Events
    • Real world events
    • Invite only , targeting key influencers
    • Publicised across the site, blogs, Twitter, Facebook and newsletters
    • Guaranteed post-event activity across multiple platforms
    • Generating reviews and word of mouth
  • 9. Case study 1: Jim Haynes, After Eight and Fernandez and Leluu When After Eight brought the face of their latest ad campaign, legendary supper club host Jim Haynes, to London, we created a dinner for 15 Qypers at London’s coolest underground restaurant .
    • One event for 15
    • people created:
    • - Over 250 tweets
    • 27 blog posts
    • 100% 5 star reviews
    • Hundreds of photos
    • 100+ forum messages
    • A whole lot of Google juice
  • 10. Case study 2: Wahaca’s winter tasting menu 30 Qypers and food bloggers spent three hours tasting Wahaca’s new winter menu, and giving feedback to Wahaca’s owner, Masterchef winner Thomasina Miers
    • 1 event for 30 people created:
    • Over 200 tweets
    • 19 blog posts
    • - 20 5 star reviews
    • Hundreds of photos
    • 90+ forum messages
    • - And Wahaca became the
    • top rated Mexican restaurant in London
  • 11. Competitions How do you make the restaurant chain, Giraffe, cool and talked about ? Give away an actual giraffe (Yes, that’s the giraffe we gave away)
  • 12. Case study: Giraffe competition The prize: adopt Ellish, a giraffe from London Zoo Enter via Twitter, Facebook or email Result: huge viral pick-up , with over 2,000 retweets , 700 emails and more than 400 Facebook likes … … oh, and one very smug giraffe!
  • 13. Sponsorship Opportunities Our annual summer party in London (you can see last year’s on the left) We host 2-3 large scale events every year across our key UK cities: London, Brighton, Manchester, Dublin, Birmingham and Edinburgh Nationwide competitions , including targeted communications to our database Previously, we’ve worked with: Virgin Wahanda Amazon JamieOliver.com Lucky Voice
  • 14. Our channels (or, where we can shout about you) Thousands of followers across two Twitter accounts Two engaging and popular blogs A vibrant Facebook presence Targeted weekly newsletters to 25,000 London subscribers and 85,000 UK subscribers
  • 15. Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com