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Learn why we need storytelling at the heart of user experience and product development. ...
Learn why we need storytelling at the heart of user experience and product development.
Sarah Doody, a New York City based user experience designer and storyteller, explains how investing time up front to identify your product's story can help you avoid a common set of problems teams face when they go through the product development and user experience design process.
* Presentation was originally given at General Assembly's UX Day on August 24, 2011 in New York, NY.
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