Community Marketing Call 06-09-10

Community Marketing Call June 9, 2010

Agenda • Firefox Cup • Mozilla Postcard • Firefox Mobile • World Expo • Thunderbird • Community Social Media Presence

Firefox Cup

Firefox Cup • Competition based on team Personas (ADU) • 33 Personas: http://bit.ly/fxcup_personas

Firefox Cup • June 10th: Firefox Cup announced via Mozilla Blog. • June 16th: Round 1 country winner announced. • June 23rd: Round 2 country winner announced. • June 30th: Round 3 country winner announced. • July 7th: Round 4 country winner announced. • July 14th: Overall country winner announced.

FootieFox • Highlighting FootieFox add-on • Provides up-to-date scores on games right from Firefox

How to Help! • PR Outreach: • Please join alias if you haven’t: Pr-community@mozilla.org • Tech, consumer + football press + bloggers • Spread the word via Social Media: • Share your team’s Persona on your twitter + Facebook accounts (personal + local community) • Blog, blog, blog! • Will share draft post prior to June tomorrow • Translate, rewrite, etc on community + personal blogs

Our GOOOOALS • Allow users to stay connected to World Cup via Firefox • Expose users to Personas • Increase overall Personas usage

Mozilla Postcard • One of the reasons people might choose Mozilla-software is because it's in their language. • For smaller languages, communitymembers will be able more easily to reach new users, because of the smaller living area. • The idea is to create a flyer at the size of a postcard, which can be handed out and even sent out to others. • Hand-outs can be either when you're out on the street and hear people talk the specific language (low reach), or at special locations where the language is important like local theatre (big reach). • We need 1 basic postcard-design (challenge?) with a localized phrase like: “You hear <lang>, you talk <lang>, do you also browse or e-mail in <lang>?”. • design – localize(bug) – check – print – distribute.

Firefox Mobile • Firefox Home iPhone skin design challenge • Will go live soon! • Submit through the Creative Collective • Winning design will be made into Mozilla mobile swag! • Nokia N900 Giveaway • Contest consists of 3 mini quizzes that will promote Firefox 1.1 on Meego • 2 lucky winners will receive a Nokia N900 • Stay tuned! • Find out more on our IRC channel #mobile and about:mobile newsletter

World Expo • Show off your local culture! • Intro the members of your community • Share your hardwork + contribution More info: https://wiki.mozilla.org/Summit2010/World_Expo Sign up: http://bit.ly/dlPYmL

Community Social Media • Help complete our list of social media channels • URL: http://bit.ly/9kAMbe • Purpose: • Outreach for Fx 4 beta & Firefox Cup • Potential tab on Facebook group • @firefox

Thunderbird • Thunderbird 3.0.5 coming soon • Thunderbird 3.1 RC 2 coming up

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Community Marketing Call 06-09-10

by Sarah Doherty on Jun 09, 2010

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Community Marketing Call 06-09-10 — Presentation Transcript