Community Marketing Call 06-09-10Presentation Transcript
June 9, 2010
• Firefox Cup
• Mozilla Postcard
• Firefox Mobile
• World Expo
• Community Social Media Presence
• Competition based on team Personas (ADU)
• 33 Personas: http://bit.ly/fxcup_personas
• June 10th: Firefox Cup announced via Mozilla Blog.
• June 16th: Round 1 country winner announced.
• June 23rd: Round 2 country winner announced.
• June 30th: Round 3 country winner announced.
• July 7th: Round 4 country winner announced.
• July 14th: Overall country winner announced.
• Highlighting FootieFox add-on
• Provides up-to-date scores on games right from Firefox
How to Help!
• PR Outreach:
• Please join alias if you haven’t: Prfirstname.lastname@example.org
• Tech, consumer + football press + bloggers
• Spread the word via Social Media:
• Share your team’s Persona on your twitter + Facebook accounts (personal + local
• Blog, blog, blog!
• Will share draft post prior to June tomorrow
• Translate, rewrite, etc on community + personal blogs
• Allow users to stay connected to World Cup via Firefox
• Expose users to Personas
• Increase overall Personas usage
• One of the reasons people might choose Mozilla-software is because it's in their language.
• For smaller languages, communitymembers will be able more easily to reach new users,
because of the smaller living area.
• The idea is to create a flyer at the size of a postcard, which can be handed out and even sent
out to others.
• Hand-outs can be either when you're out on the street and hear people talk the specific
language (low reach), or at special locations where the language is important like local theatre
• We need 1 basic postcard-design (challenge?) with a localized phrase like: “You hear <lang>,
you talk <lang>, do you also browse or e-mail in <lang>?”.
• design – localize(bug) – check – print – distribute.
• Firefox Home iPhone skin design
• Will go live soon!
• Submit through the Creative Collective
• Winning design will be made into Mozilla
• Nokia N900 Giveaway
• Contest consists of 3 mini quizzes that
will promote Firefox 1.1 on Meego
• 2 lucky winners will receive a Nokia N900
• Stay tuned!
• Find out more on our IRC channel
#mobile and about:mobile newsletter
• Show off your local culture!
• Intro the members of your community
• Share your hardwork + contribution
More info: https://wiki.mozilla.org/Summit2010/World_Expo
Sign up: http://bit.ly/dlPYmL
Community Social Media
• Help complete our list of social
• URL: http://bit.ly/9kAMbe
• Outreach for Fx 4 beta & Firefox
• Potential tab on Facebook group