Community Marketing Call 03/31/10

1,914 views

Published on

Mozilla Community Marketing Call Slides for 3/31/2010

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,914
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide





























  • Community Marketing Call 03/31/10

    1. 1. Community Marketing Call March 31, 2010
    2. 2. Agenda • Community Marketing Survey Survey • Community Spotlight Submissions • Spread Firefox Education Toolkit • Student Rep Update • Thunderbird • Rock Your Firefox • Balkans InterCommunity Meetup
    3. 3. Community Marketing Survey
    4. 4. Community Marketing Survey • Help us grow marketing contribution • Please fill out the survey if you: • Evangelize any aspect of Mozilla. • Participate in or host Mozilla or Firefox events. • Promote Mozilla or Firefox on your blog, website or twitter. • Promote Mozilla or Firefox at your school or your work site. • Participate in the marketing mailing list or this call. • Please fill it out & spread the word!
    5. 5. http:// moz.marketing.sgizmo.com
    6. 6. Submit your good work! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
    7. 7. Spread Firefox Education Toolkit
    8. 8. What is it? • The Firefox Education Toolkit is a set of tools that will allow anyone to educate people about Mozilla and Firefox.  • A set of print pieces, videos and presentations that can make an instant impact at an event.  • Currently localized in 3 languages - information will be posted later this week on how to localize the materials.
    9. 9. Why? • Need for more materials about general Firefox and Mozilla. • Looking to scale our events program. • Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!
    10. 10. Okay, great more materials - Where can I use them?
    11. 11. Presentations
    12. 12. Hosting a Booth
    13. 13. Posting Print Collateral
    14. 14. Show me the goods!
    15. 15. www.spreadfirefox.com/edutoolkit
    16. 16. Student Rep Update
    17. 17. Student Reps • Check out the Firefox Education Toolkit: http://bit.ly/sfxedutoolkit • Newsletter going out Thursday • April 7: Regional Leaders planning session – Details will be posted this week on Ning
    18. 18. Thunderbird
    19. 19. Thunderbird • Thunderbird 3.0.4 launched 3/30 • Survey results (will post on SpreadThunderbird) • Freemium Summit • Lanikai Parks project with Mozilla Foundation • https://wiki.mozilla.org/Mozilla.org/Parks/Lanikai
    20. 20. Rock Your Firefox
    21. 21. What is Rock Your Firefox? • Rock Your Firefox is a consumer marketing campaign that was launched by the Firefox Add-ons team in March 2010 • Goal: introduce great add-ons to the general Firefox consumer audience through an integrated marketing campaign • Target audience: Firefox users who may or may not know about add-ons • Learn more: http://rockyourfirefox.com/ 2010/03/its-time-to-rock-your-firefox/
    22. 22. Get Involved! • Want to be a guest blogger? Take our survey: http://bit.ly/ryfxcommsurvey • Subscribe to rockyourfirefox.com to read about all our featured add-ons: http://rockyourfirefox.com/feed/ryf/ • Follow us on Twitter and RT: http://twitter.com/rockyourfirefox • Become a fan on Facebook of Firefox Add-ons: http://www.facebook.com/pages/Firefox-Add-ons/ 24805792941
    23. 23. Balkans InterCommunity Meetup
    24. 24. • First InterCommunity Meetup of Balkan communities on May 21-23 in Skopje, Macedonia • Communities participating: Macedonia, Romania, Serbia, Bosnia-Herzegovina, Croatia, Albania, Slovenia, Greece • Aim is to encourage and improve collaboration, share experiences and define goals for 2010 • Public event on May 22 where Mozilla staff and community will present different projects and encourage people to get involved
    25. 25. https:// wiki.mozilla.org/ Balkans:2010

    ×