Community Marketing Call 03 03 10

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  • Community Marketing Call 03 03 10

    1. 1. Community Marketing Call March 3, 2010
    2. 2. Agenda • Creative Collective Design Challenge: Official Mozilla 2010 T-Shirt • Community Spotlight Submissions! • Earthquake in Chile - How can you help? • Thunderbird Update • EU Ballot - Open to Choice
    3. 3. New Creative Collective Design Challenge!
    4. 4. New Creative Collective Design Challenge! • Latest Design Challenge from the Creative Collective: Create the official Mozilla 2010 t-shirt! • Submission deadline:  April 30th. • Blog post announcement:  http://bit.ly/moztshirtdc • Landing page: http://creative.mozilla.org/challenges/5
    5. 5. Community Spotlight Submissions • Share your contributions with the Mozilla community • Stories will be featured on Spread Firefox, our Facebook group, our twitter stream and more • http://bit.ly/mozspotlight
    6. 6. Earthquake in Chile - How to Help
    7. 7. Earthquake in Chile - How to Help (AP Photo/Roberto Candia) • Saturday, February 27th at 3:34 AM Chilean local time there was an 8.8 magnitude earthquake • We have a strong community in Chile through ChileMoz and Firefox Chile • Check out, retweet, get involved through the Mozilla blog post (including video from Rodrigo García Segovia of Firefox Chile on the Mozilla blog: http://bit.ly/earthquakechilemozilla
    8. 8. Thunderbird 3 • Thunderbird 3.0.3 released • Another beta coming soon! • Funnel cake project underway
    9. 9. Open to Choice and the Choice POWER Team
    10. 10. opentochoice.org • Full site now live: Great work! • http://opentochoice.org/en/ • Lots of materials to spread the word: • List of the browsers on the ballot • List of participating countries • Collateral on how to choose a browser • Flyers and posters • More!
    11. 11. Choice POWER Team • Let’s make sure everyone knows what the screen is and how to make a choice! • 1 or 2 people responsible/country • Not limited to EU countries, but all over the world: browser choice is a global issue • wiki: https://guides.mozilla.org/Marketing/ OpentoChoice • Let’s get at least 50% coverage by EOW
    12. 12. Social Media Storm • Facebook custom tab • Kicking off localized FB messages • Help us identify other networks!
    13. 13. Sample Activities • Tweet, send updates on Facebook • Localize: • Facebook messages • flyers and posters • affiliate buttons • Blogging: • community website • opentochoice.org • moderate comments on your locale • offline: • distribute flyers, put up posters • write article for university/work place newsletter • Be a Browser Choice screen tracker! • http://www.surveygizmo.com/s/248434/open-to-choice
    14. 14. Browser Ballet Campaign Launched at Tuenti

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