AUSIT QLD  Brisbane Square Library 13 August 2010 BUILDING A STRONG PROFESSIONAL PRESENCE ONLINE
Agenda <ul><li>An online presence: some clarifications
Features of good planning
Deciding here to spend your time
Promoting your services online
Top tips
Analysis of two different business models </li></ul>
 
 
 
Clarifying “an online presence” <ul>Twitter social networking social media Web 2.0 </ul>online presence
But... <ul><li>Can social be professional?
Is it a waste of time?
I've built it, why aren't they coming? </li></ul>
A good plan... <ul><li>maps individual actions to a bigger picture
is built on SMART goals
covers both sides of online engagement </li><ul><li>i.e. listening AND speaking </li></ul></ul>
Example:  (See handout for more examples)
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AUSIT QLD: Building a Strong Professional Presence Online (#2)

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Edited slides from a session delivered to members of the Australian Institute of Interpreters and Translators in Brisbane on 16 August 2010.

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AUSIT QLD: Building a Strong Professional Presence Online (#2)

  1. 1. AUSIT QLD Brisbane Square Library 13 August 2010 BUILDING A STRONG PROFESSIONAL PRESENCE ONLINE
  2. 2. Agenda <ul><li>An online presence: some clarifications
  3. 3. Features of good planning
  4. 4. Deciding here to spend your time
  5. 5. Promoting your services online
  6. 6. Top tips
  7. 7. Analysis of two different business models </li></ul>
  8. 11. Clarifying “an online presence” <ul>Twitter social networking social media Web 2.0 </ul>online presence
  9. 12. But... <ul><li>Can social be professional?
  10. 13. Is it a waste of time?
  11. 14. I've built it, why aren't they coming? </li></ul>
  12. 15. A good plan... <ul><li>maps individual actions to a bigger picture
  13. 16. is built on SMART goals
  14. 17. covers both sides of online engagement </li><ul><li>i.e. listening AND speaking </li></ul></ul>
  15. 18. Example: (See handout for more examples)
  16. 19. <ul>Failing to plan is planning to fail - proverb </ul>
  17. 20. But... <ul>Which networks should I join? <ul><li>Think community, not brand name
  18. 21. Active vs passive profiles
  19. 22. Listening vs speaking </li></ul>Manage your time Work smarter, not harder </ul>Clock image © Chris Carlson, Wolfram Research
  20. 24. Promoting yourself in a Web 2.0 world <ul><li>Content that is original, up-to-date & regularly updated
  21. 25. Listen before you speak
  22. 26. Suggested website basics: </li><ul><ul><li>Search-engine friendly site
  23. 27. google.com/webmasters/tools
  24. 28. google.com/places
  25. 29. Google Adwords </li></ul></ul></ul>
  26. 30. Top tips <ul><li>Friend policy
  27. 31. Keep it simple
  28. 32. There is no one “right” way!
  29. 33. Keep returning to your goals </li></ul>
  30. 34. Resources: http://www.dillonslattery.com/ausit-professional-presence-online
  31. 35. Analysis 2 very different business profiles Aim: <ul><li>See how others have managed their online presence
  32. 36. Learn from what colleagues have done well </li></ul>Full analysis would require more info on goals, metrics, etc.
  33. 37. Thank you to Alanna Wilson-Duff and Judy Jenner of Twin Translations for kindly allowing me to showcase their good work in building an online presence. Alanna Wilson-Duff, Wordsmith Translation: www.wordsmithtranslation.com.au Judy Jenner, Twin Translations: www.twintranslations.com
  34. 38. Questions? [email_address]

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